{"id":8443,"date":"2024-07-12T11:29:05","date_gmt":"2024-07-12T11:29:05","guid":{"rendered":"https:\/\/twosides.info\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\/"},"modified":"2024-07-12T11:29:05","modified_gmt":"2024-07-12T11:29:05","slug":"a-fortelle-den-baerekraftige-historien-om-fysisk-post","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\/","title":{"rendered":"\u00c5 fortelle den b\u00e6rekraftige historien om fysisk post"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Vi har et problem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I et stadig st\u00f8rre fors\u00f8k p\u00e5 \u00e5 redusere kostnadene sender organisasjoner kundene sine over p\u00e5 digital kommunikasjon med villedende og udokumenterte markedsf\u00f8ringsbudskap som \u00abBli gr\u00f8nn \u2013 bli papirl\u00f8s\u00bb eller \u00abVelg e-fakturering og bidra til \u00e5 redde et tre\u00bb \u2013 men dette er gr\u00f8nnvasking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f8kelser utf\u00f8rt av Two Sides<sup>1<\/sup> viser at forbrukernes oppfatninger p\u00e5virkes av disse budskapene, og at de ikke kjenner til v\u00e5r gode milj\u00f8historie. Bare 15 % forst\u00e5r at skogene i Europa faktisk vokser \u2013 tilsvarende 1500 fotballbaner hver dag<sup>2<\/sup> \u2013 og kun 18 % kjenner til v\u00e5re imponerende gjenvinningsgrader: 71 % for papir<sup>3<\/sup> og 82 % for papiremballasje<sup>4<\/sup>. I 2022 ble totalt 55 millioner tonn papir samlet inn og gjenvunnet i Europa<sup>3<\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men forbrukerne liker og \u00f8nsker fysisk post. Data fra Trend Tracker-rapporten<sup>1<\/sup> viste at 76 % \u00f8nsker valgfrihet og ikke vil tvinges over p\u00e5 digital kommunikasjon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Det er opp til oss!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Som bransje m\u00e5 vi forsikre forbrukerne om den b\u00e6rekraftige historien om fysisk post og papiremballasje.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NYHET \u2013 <\/strong>To av de mest popul\u00e6re ressursene fra Two Sides, heftene Myths &amp; Facts og Packaging Facts, er oppdatert med den aller nyeste forskningen, faktaene og funnene om papir og papiremballasje, samt den nyeste Trend Tracker-rapporten fra Two Sides.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image.png\" alt=\"M&amp;F Co-brand page image\" class=\"wp-image-2776\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image.png 1920w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image-1180x664.png 1180w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image-1536x864.png 1536w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image-576x324.png 576w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image-600x338.png 600w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/MF-Co-brand-page-image-768x432.png 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Det nye heftet Myths &amp; Facts tar for seg ni vanlige myter, fra \u00abSkogene i Europa krymper\u00bb til \u00abPapir sl\u00f8ser med verdifulle ressurser\u00bb, f\u00f8r mytene avlives ved hjelp av en rekke ugjendrivelige fakta. Det nye heftet Packaging Facts presenterer samtidig \u00e5tte tydelige grunner til at papiremballasje er det naturlige valget for merkevareeiere, forhandlere og forbrukere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two Sides produserer ogs\u00e5 en rekke ressurser som er laget for \u00e5 deles i sosiale medier. Disse ressursene omfatter en serie minivideoer og faktagrafikk \u2013 korte og lettfattelige fakta som raskt kan publiseres p\u00e5 enhver plattform eller brukes som del av en presentasjon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image.png\" alt=\"Facto Co-brand page image\" class=\"wp-image-2777\" srcset=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image.png 1920w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image-1180x664.png 1180w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image-1536x864.png 1536w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image-576x324.png 576w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image-600x338.png 600w, https:\/\/twosides.info\/wp-content\/uploads\/2024\/05\/Facto-Co-brand-page-image-768x432.png 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Medlemmer av Two Sides kan sette sitt eget firmalogo p\u00e5 alle ressursene. Ved \u00e5 legge til firmalogoen deres kan det co-brandede Two Sides-materiellet v\u00e6re et verdifullt verkt\u00f8y for \u00e5 dele informasjon med kunder og interessenter, og gi markedsf\u00f8ringsteamene deres b\u00e6rekraftige fakta de kan bruke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bli engasjert og bidra til \u00e5 fortelle v\u00e5r gode historie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trykkerier, postbehandlingsvirksomheter og alle som er involvert i produksjonen av trykksaker, b\u00f8r st\u00f8tte Two Sides og bruke ressursene som er laget for \u00e5 bidra til \u00e5 fortelle den gode, b\u00e6rekraftige historien om trykksaker og fysisk post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Til dags dato har Two Sides globalt lykkes med \u00e5 f\u00e5 over 1 180 organisasjoner (263 i Storbritannia) til \u00e5 endre eller fjerne villedende p\u00e5stander om papir, blant andre AXA, Barclays, O2, E.ON og BT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For mer informasjon, bes\u00f8k: <a href=\"https:\/\/twosides.info\/no\/bli-medlem\/\">twosides.info\/become-a-member<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kontakt oss p\u00e5: <a href=\"mailto:enquiries@twosides.info\" target=\"_blank\" rel=\"noopener\">enquiries@twosides.info<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kilder<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/twosides.info\/trend-tracker-2023\/\" target=\"_blank\" rel=\"noopener\">Two Sides Trend Tracker 2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/twosides.info\/wp-content\/uploads\/2026\/09\/Two_Sides_Analysis_FAO_Forest_Growth_2020-1-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Two Sides\u2019 analyse av FAO-data, 2005\u20132020<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cepi.org\/wp-content\/uploads\/2023\/07\/2022-Key-Statistics-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">Cepi, n\u00f8kkelstatistikk, 2022<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/cei_wm020\/default\/table?lang=en\" target=\"_blank\" rel=\"noopener\">Eurostat, gjenvinningsgrad for emballasjeavfall etter emballasjetype (EU27), 2020<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Vi har et problem I et stadig st\u00f8rre fors\u00f8k p\u00e5 \u00e5 redusere kostnadene sender organisasjoner kundene sine over p\u00e5 digital kommunikasjon med villedende og udokumenterte markedsf\u00f8ringsbudskap som \u00abBli gr\u00f8nn \u2013 bli papirl\u00f8s\u00bb eller \u00abVelg e-fakturering og bidra til \u00e5 redde et tre\u00bb \u2013 men dette er gr\u00f8nnvasking. Unders\u00f8kelser utf\u00f8rt av Two Sides1 viser at forbrukernes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c5 fortelle den b\u00e6rekraftige historien om fysisk post - Two Sides<\/title>\n<meta name=\"description\" content=\"I stadig st\u00f8rre grad fors\u00f8ker organisasjoner \u00e5 redusere kostnadene ved \u00e5 f\u00e5 kundene over p\u00e5 digital kommunikasjon med villedende og...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/no\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c5 fortelle den b\u00e6rekraftige historien om fysisk post - Two Sides\" \/>\n<meta property=\"og:description\" content=\"I stadig st\u00f8rre grad fors\u00f8ker organisasjoner \u00e5 redusere kostnadene ved \u00e5 f\u00e5 kundene over p\u00e5 digital kommunikasjon med villedende og...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/no\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T11:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2024\/07\/Telling-The-Sustainable-Story-Of-Paper-Mail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1089\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"\u00c5 fortelle den b\u00e6rekraftige historien om fysisk post\",\"datePublished\":\"2024-07-12T11:29:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/\"},\"wordCount\":463,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Telling-The-Sustainable-Story-Of-Paper-Mail.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/no\\\/a-fortelle-den-baerekraftige-historien-om-fysisk-post\\\/\",\"name\":\"\u00c5 fortelle den b\u00e6rekraftige historien om fysisk post - 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