{"id":8496,"date":"2023-04-26T09:09:47","date_gmt":"2023-04-26T09:09:47","guid":{"rendered":"https:\/\/twosides.info\/hvorfor-gen-z-foretrekker-trykte-boker\/"},"modified":"2023-04-26T09:09:47","modified_gmt":"2023-04-26T09:09:47","slug":"hvorfor-gen-z-foretrekker-trykte-boker","status":"publish","type":"post","link":"https:\/\/twosides.info\/no\/hvorfor-gen-z-foretrekker-trykte-boker\/","title":{"rendered":"Hvorfor Gen Z foretrekker trykte b\u00f8ker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Unge leser stadig flere trykte b\u00f8ker, noe som driver salget og former bransjen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I den vedvarende kampen mellom trykte b\u00f8ker og lesebrett ser det ut til at de trykte b\u00f8kene vinner, s\u00e6rlig blant de unge. En ny rapport fra <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/01\/06\/three-in-ten-americans-now-read-e-books\/\" target=\"_blank\" rel=\"noopener\">Pew Research<\/a> viser at Generation Z (Gen Z) \u2013 det vil si personer f\u00f8dt mellom 1997 og 2015 \u2013 i overveldende grad foretrekker \u00e5 lese trykte b\u00f8ker fremfor \u00e5 bruke en elektronisk enhet. Dette motbeviser den utbredte antakelsen om at denne generasjonen setter digitale medier f\u00f8rst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge rapporten sa nesten 70 % av de amerikanske respondentene mellom 18 og 29 \u00e5r at de leste trykte b\u00f8ker, mens bare 42 % sa at de leste e-b\u00f8ker. Totalt sa mer enn 80 % av Gen Z at de hadde lest en bok i et eller annet format \u2013 den h\u00f8yeste andelen av alle de unders\u00f8kte aldersgruppene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I Storbritannia er historien den samme. En rapport fra <a href=\"https:\/\/publishingperspectives.com\/2023\/03\/nielsen-bookdata-2022-a-slight-decline-in-uk-book-sales\/\" target=\"_blank\" rel=\"noopener\">Nielsen BookData<\/a> viste at trykte b\u00f8ker var den mest popul\u00e6re m\u00e5ten \u00e5 lese p\u00e5 blant britiske bokkj\u00f8pere i alderen 13 til 24 \u00e5r, og utgjorde 80 % av kj\u00f8pene. Til sammenligning utgjorde e-b\u00f8ker bare 14 % av salget i den samme aldersgruppen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personlig, praktisk og enklere \u00e5 lese<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det er flere grunner til at Gen Z driver markedet for trykte b\u00f8ker fremover. Mange trekker frem at det \u00e5 ha en trykt bok f\u00f8les mer personlig og er mer praktisk, i tillegg til at den er enkel \u00e5 ta opp og legge fra seg. \u00abDet finnes ikke noe som kan m\u00e5le seg med \u00e5 \u00e5pne en ordentlig bok i sofaen eller p\u00e5 stranden\u00bb, sa en 23 \u00e5r gammel leser til <a href=\"https:\/\/www.businessinsider.com\/gen-z-book-ditch-digital-love-libraries-eye-strain-2023-3?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\">Business Insider magazine<\/a>. \u00abDe lukter ogs\u00e5 veldig godt.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andre grunner er at de er enklere \u00e5 lese, og at de gj\u00f8r det lettere for leseren \u00e5 konsentrere seg ordentlig og koble av fra verden. \u00abJeg blir ikke like sliten i \u00f8ynene n\u00e5r jeg leser trykte b\u00f8ker\u00bb, sa en 21 \u00e5r gammel student. \u00abJeg merker ogs\u00e5 at jeg fokuserer mer n\u00e5r jeg leser en trykt bok med datamaskinen avsl\u00e5tt.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok er fortsatt en viktig p\u00e5virkningskraft i bokmarkedet, med BookTok-kanalen som markedsf\u00f8rer bestemte titler og forfattere til millioner av unge lesere. I 2022 unders\u00f8kte Nielsen en rekke lesere og fant at \u00e9n av fire hadde brukt BookTok, og at disse forbrukerne sto for n\u00e6rmere 90 millioner bokkj\u00f8p. Forlagene f\u00f8lger n\u00e5 ivrig med p\u00e5 BookTok, like n\u00f8ye som p\u00e5 de ukentlige salgslistene, for \u00e5 finne ut hvilke forfattere og sjangre som f\u00e5r mest oppmerksomhet, og tilpasser markedsf\u00f8ringen deretter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Et overbevisende argument for trykte b\u00f8ker<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det som virkelig er interessant med Gen Zs preferanse for trykte b\u00f8ker, er at de har vokst opp med digitale medier. At de dermed vender ryggen til elektroniske enheter, er et overbevisende argument for trykte b\u00f8ker. Den utbredte antakelsen om unge er at de ikke kan l\u00f8srive seg fra telefonene sine. Derfor sier det mye n\u00e5r de bevisst velger \u00e5 legge dem bort til fordel for et format som er flere hundre \u00e5r gammelt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enten det er muligheten til \u00e5 forsvinne inn i en historie uten digitale avbrytelser, papirets taktile egenskaper, frav\u00e6ret av anstrengte \u00f8yne eller ganske enkelt sjansen til \u00e5 koble av fra teknologien en stund, er det tydelig at unge setter pris p\u00e5 en god trykt bok. \u00abDet er en glede \u00e5 unne meg selv en ny roman\u00bb, sa en 23-\u00e5ring fra London. \u00abDet f\u00f8les som en bel\u00f8nning, og du kan ikke gjenskape denne opplevelsen ved bare \u00e5 laste den ned p\u00e5 en digital enhet.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unge leser stadig flere trykte b\u00f8ker, noe som driver salget og former bransjen I den vedvarende kampen mellom trykte b\u00f8ker og lesebrett ser det ut til at de trykte b\u00f8kene vinner, s\u00e6rlig blant de unge. En ny rapport fra Pew Research viser at Generation Z (Gen Z) \u2013 det vil si personer f\u00f8dt mellom 1997 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hvorfor Gen Z foretrekker trykte b\u00f8ker - Two Sides<\/title>\n<meta name=\"description\" content=\"Unge leser stadig flere b\u00f8ker p\u00e5 papir, noe som driver salget og former bransjen. 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