{"id":6784,"date":"2025-11-18T10:55:42","date_gmt":"2025-11-18T10:55:42","guid":{"rendered":"https:\/\/twosides.info\/impressao-feliz-natal\/"},"modified":"2025-11-18T10:55:42","modified_gmt":"2025-11-18T10:55:42","slug":"impressao-feliz-natal","status":"publish","type":"post","link":"https:\/\/twosides.info\/pt\/impressao-feliz-natal\/","title":{"rendered":"Impress\u00e3o \u00abFeliz Natal\u00bb!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O mais recente inqu\u00e9rito ao consumidor da IPA prev\u00ea que o Natal de 2025 poder\u00e1 ser um excelente momento para a imprensa escrita, uma vez que quase metade de todos os adultos brit\u00e2nicos tenciona limitar o tempo que passa em frente ao ecr\u00e3 durante o per\u00edodo festivo. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com base num inqu\u00e9rito realizado a 2 000 adultos do Reino Unido, o estudo \u00abIPA Christmas Consumer 2025\u00bb revela que a Gera\u00e7\u00e3o Z est\u00e1 a impulsionar a \u00abdesintoxica\u00e7\u00e3o digital\u00bb planeada, com quase dois ter\u00e7os <strong>(64 %)<\/strong> a afirmarem que pretendem reduzir drasticamente o tempo que passam em frente ao ecr\u00e3 durante esta \u00e9poca festiva, seguidos de perto pelos millennials <strong>(57 %)<\/strong>. Quando questionados sobre o motivo pelo qual pretendem afastar-se dos seus dispositivos, 62% afirmam que o tempo excessivo passado em frente ao ecr\u00e3 os afasta do verdadeiro esp\u00edrito do Natal, e quase dois ter\u00e7os <strong>(65%)<\/strong> afirmam que o Natal \u00e9 uma altura para deixar o telem\u00f3vel de lado e estar mais presente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora isto seja uma boa not\u00edcia para as fam\u00edlias e os amigos que se re\u00fanem e se tornam mais soci\u00e1veis, representa tamb\u00e9m uma oportunidade para as marcas utilizarem a publicidade impressa para cativar os seus clientes durante este per\u00edodo festivo crucial. \u00abNum contexto em que captar a aten\u00e7\u00e3o pode revelar-se mais dif\u00edcil\u00bb, afirmou Eric Kreis, gestor de insights da IPA, \u00abas marcas ter\u00e3o de se esfor\u00e7ar ainda mais para se destacarem atrav\u00e9s de publicidade relevante, marcante e emocionalmente envolvente.\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais informa\u00e7\u00f5es sobre o estudo \u00abIPA 2025 Christmas Consumer\u00bb, visite <a href=\"http:\/\/bit.ly\/IPA-Christmas-Consumer\" target=\"_blank\" rel=\"noopener\">bit.ly\/IPA-Christmas-Consumer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mais recente inqu\u00e9rito ao consumidor da IPA prev\u00ea que o Natal de 2025 poder\u00e1 ser um excelente momento para a imprensa escrita, uma vez que quase metade de todos os adultos brit\u00e2nicos tenciona limitar o tempo que passa em frente ao ecr\u00e3 durante o per\u00edodo festivo. Com base num inqu\u00e9rito realizado a 2 000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impress\u00e3o \u00abFeliz Natal\u00bb! - Two Sides<\/title>\n<meta name=\"description\" content=\"O Estudo de Natal sobre o Consumidor da IPA de 2025 revela que quase metade dos adultos do Reino Unido tenciona reduzir o tempo passado em frente ao ecr\u00e3 nesta \u00e9poca festiva...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/pt\/impressao-feliz-natal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impress\u00e3o \u00abFeliz Natal\u00bb! - Two Sides\" \/>\n<meta property=\"og:description\" content=\"O Estudo de Natal sobre o Consumidor da IPA de 2025 revela que quase metade dos adultos do Reino Unido tenciona reduzir o tempo passado em frente ao ecr\u00e3 nesta \u00e9poca festiva...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/pt\/impressao-feliz-natal\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-18T10:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2025\/11\/AdobeStock_306931288-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"Impress\u00e3o \u00abFeliz Natal\u00bb!\",\"datePublished\":\"2025-11-18T10:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/\"},\"wordCount\":267,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/AdobeStock_306931288-scaled.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/pt\\\/impressao-feliz-natal\\\/\",\"name\":\"Impress\u00e3o \u00abFeliz Natal\u00bb! 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