{"id":6905,"date":"2026-01-14T13:31:56","date_gmt":"2026-01-14T13:31:56","guid":{"rendered":"https:\/\/twosides.info\/a-tradeprint-lanca-um-programa-de-devolucao-de-banners\/"},"modified":"2026-01-14T13:31:56","modified_gmt":"2026-01-14T13:31:56","slug":"a-tradeprint-lanca-um-programa-de-devolucao-de-banners","status":"publish","type":"post","link":"https:\/\/twosides.info\/pt\/a-tradeprint-lanca-um-programa-de-devolucao-de-banners\/","title":{"rendered":"A Tradeprint lan\u00e7a um programa de devolu\u00e7\u00e3o de banners"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Comunicado de imprensa emitido pela Antalis e pela Tradeprint \u2013 12\/01\/2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Tradeprint lan\u00e7a um programa pioneiro de devolu\u00e7\u00e3o de banners para promover a economia circular no setor da impress\u00e3o<\/strong> <strong>Com o apoio da Antalis, da FESPA UK, da Reconomy e da IPIA.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Tradeprint, uma empresa l\u00edder no setor das solu\u00e7\u00f5es de impress\u00e3o sustent\u00e1veis, tem o orgulho de anunciar o lan\u00e7amento, em janeiro de 2026, do seu Programa-Piloto de Devolu\u00e7\u00e3o de Banners, uma iniciativa pioneira no Reino Unido concebida para reduzir significativamente o impacto ambiental dos banners de exposi\u00e7\u00e3o em PVC e sem PVC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baseado nos princ\u00edpios da economia circular, este programa permite que os clientes devolvam banners usados para que sejam reciclados de forma respons\u00e1vel. Os materiais recolhidos ser\u00e3o reutilizados na fabrica\u00e7\u00e3o de produtos de infraestrutura duradouros, tais como <strong>cones de tr\u00e2nsito <\/strong>e <strong>barreiras rodovi\u00e1rias<\/strong>, proporcionando uma alternativa mais inteligente ao fim de vida \u00fatil do que o aterro ou a incinera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do projeto-piloto, <strong>a Tradeprint est\u00e1 a trabalhar em estreita colabora\u00e7\u00e3o com a Antalis<\/strong>, um dos principais distribuidores europeus de suportes de comunica\u00e7\u00e3o visual, para aproveitar a sua rede de armaz\u00e9ns no Reino Unido como pontos de recolha regionais. Esta colabora\u00e7\u00e3o ajuda a superar um obst\u00e1culo log\u00edstico significativo na reciclagem de banners e contribui para o objetivo do programa de ser f\u00e1cil e escal\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00abNum mundo circular, o res\u00edduo n\u00e3o \u00e9 o fim; \u00e9 o come\u00e7o\u00bb,<\/em> afirmou <strong>Anthony Rowell, Diretor de Vendas e Sucesso do Cliente e Respons\u00e1vel pela Sustentabilidade na Tradeprint<\/strong>. <em>\u00abA reciclagem n\u00e3o se resume apenas \u00e0 recupera\u00e7\u00e3o; trata-se de respeito pelos recursos, pelo planeta e pelas gera\u00e7\u00f5es futuras<\/em>. <em>Estamos todos muito entusiasmados com este projeto-piloto e muito gratos pelo apoio da equipa da Antalis, da Reconomy, da FESPA UK e da IPIA. Espero sinceramente que isto inspire outros a desenvolver iniciativas semelhantes\u00bb, <\/em>acrescentou Rowell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto-piloto tem como objetivo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Reduzir o impacto ambiental dos materiais com e sem PVC produzidos pela Tradeprint.<\/li>\n\n\n<li>Sensibilizar e incentivar os clientes a adotarem comportamentos sustent\u00e1veis em mat\u00e9ria de elimina\u00e7\u00e3o de res\u00edduos.<\/li>\n\n\n<li>Aumentar a fidelidade dos clientes e a frequ\u00eancia das encomendas recorrentes atrav\u00e9s de um alinhamento positivo com os crit\u00e9rios ESG.<\/li>\n\n\n<li>Estabelecer uma prova de conceito para um modelo de retorno escal\u00e1vel no setor da impress\u00e3o.<\/li>\n\n\n<li>Refor\u00e7ar a lideran\u00e7a da Tradeprint em mat\u00e9ria de sustentabilidade e produ\u00e7\u00e3o respons\u00e1vel.<\/li>\n\n\n<li>Para inspirar outras gr\u00e1ficas a desenvolverem programas de devolu\u00e7\u00e3o semelhantes.<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A colabora\u00e7\u00e3o da Tradeprint com <strong>Katie Farr, Diretora de Marketing e Comunica\u00e7\u00e3o da Antalis<\/strong>, reflete o compromisso comum de promover a sustentabilidade ao longo de toda a cadeia de abastecimento da ind\u00fastria gr\u00e1fica. Tanto Farr como Rowell s\u00e3o membros do Conselho <strong>da<\/strong> <strong>Associa\u00e7\u00e3o Independente das Ind\u00fastrias Gr\u00e1ficas (IPIA),<\/strong> que tem desempenhado um papel fundamental na promo\u00e7\u00e3o da inova\u00e7\u00e3o em todo o setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iniciativa beneficiou tamb\u00e9m de um forte apoio inicial por parte de <strong>Jon Hutton<\/strong>, <strong>da FESPA UK<\/strong> e <strong>da Reconomy<\/strong>, tendo ambas as entidades apoiado a Tradeprint durante o desenvolvimento desta abordagem pioneira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>\u00c0 medida que vamos abandonando os pl\u00e1sticos problem\u00e1ticos, como o PVC, \u00e9 fundamental apoiarmos os nossos clientes para que fa\u00e7am escolhas melhores e mais informadas<\/em>\u00bb, acrescentou Rowell. \u00ab<em>Este projeto-piloto ajuda-nos precisamente a fazer isso, ao mesmo tempo que refor\u00e7a os argumentos comerciais a favor da sustentabilidade.<\/em>\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto-piloto foi lan\u00e7ado <strong>5<sup>th<\/sup> Janeiro de 2026<\/strong> e inclui a sensibiliza\u00e7\u00e3o dos clientes, incentivos \u00e0 devolu\u00e7\u00e3o e dados sobre a redu\u00e7\u00e3o de CO\u2082(e). A longo prazo, o objetivo \u00e9 implementar um modelo totalmente escal\u00e1vel em todo o setor da impress\u00e3o do Reino Unido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Tradeprint convida parceiros, clientes e colegas do setor a participarem na constru\u00e7\u00e3o de um futuro mais circular e respons\u00e1vel para o setor da impress\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais informa\u00e7\u00f5es sobre o programa, visite: <a href=\"https:\/\/www.tradeprint.co.uk\/additional-services\/banner-return-scheme\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tradeprint.co.uk\/additional-services\/banner-return-scheme<\/a> e o nosso blogue <a href=\"https:\/\/blog.tradeprint.co.uk\/tradeprints-banner-return-scheme-driving-a-circular-economy-in-print\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.tradeprint.co.uk\/tradeprints-banner-return-scheme-driving-a-circular-economy-in-print<\/a> ou envie um e-mail para: <a href=\"mailto:arowell@tradeprint.co.uk\">arowell@tradeprint.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunicado de imprensa emitido pela Antalis e pela Tradeprint \u2013 12\/01\/2026 A Tradeprint lan\u00e7a um programa pioneiro de devolu\u00e7\u00e3o de banners para promover a economia circular no setor da impress\u00e3o Com o apoio da Antalis, da FESPA UK, da Reconomy e da IPIA. A Tradeprint, uma empresa l\u00edder no setor das solu\u00e7\u00f5es de impress\u00e3o sustent\u00e1veis, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Tradeprint lan\u00e7a um programa de devolu\u00e7\u00e3o de banners - Two Sides<\/title>\n<meta name=\"description\" content=\"Baseado nos princ\u00edpios da economia circular, o programa permite que os clientes devolvam banners usados para que sejam reciclados de forma respons\u00e1vel. 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