Research relating to Print, Paper and Packaging

Two Sides conducts regular consumer research and surveys globally to produce and publish up-to-date information on perceptions of the print, paper and packaging industry.

Surveys are conducted on all factors affecting print, paper and packaging including sustainability, printed advertising and digital communications.

The latest consumer survey from Two Sides, the 2023 Trend Tracker Survey: European Findings, reports on consumer attitudes toward print, paper, paper-based packaging and tissue products, revealing both challenges and opportunities for the print and paper industry. View the Headline Summary and register your interest to receive the Executive Summary here!

Paper’s Place In A Post-Pandemic World

The Two Sides Trend Tracker survey examines consumer attitudes towards print, paper, paper packaging and tissue products

In January 2021, a global study of 8,800 consumers was commissioned by Two Sides and conducted online by independent research company Toluna.

The Trend Tracker survey seeks to understand consumer perceptions across a wide range of topics relating to print, paper, paper packaging and tissue products. We will begin to build on previous surveys and continue to track important consumer perceptions about the attractiveness and sustainability of paper-based materials.

Packaging Preferences

A study of consumer perceptions and attitudes towards packaging.

A European survey of 5,900 consumers was commissioned by Two Sides and carried out by independent research company Toluna in March 2020.

This report explores consumer perceptions when it comes to packaging. It reveals the attributes that consumers believe best fit each packaging material, the perceived recycling rates of packaging materials and consumer attitudes toward packaging and retailer efforts.

Busting the Myths

A study of consumer perceptions and attitudes towards print and paper.

A European survey of 6,000 consumers was commissioned by Two Sides and carried out by independent research company Toluna in February 2019.

This report explores the myths about print and paper’s environmental impact, as well as dispelling the common misconception that consumers no longer prefer to read in print or to receive paper communications from their service providers.

European Report (EN)

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European Report (DE)

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Canada Report

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USA Report

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Print and Paper in a Digital World

An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017.

The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.

This report explores the myths about print and paper’s environmental impact, as well as dispelling the common misconception that consumers no longer  refer reading in print or receiving paper communications from their service providers.

Global Report

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UK Findings

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About Two Sides

Two Sides is a not for profit, global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging. Two Sides’ members span the entire print, paper and packaging value chain including: forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and postal operators.

For more information about the report, or to learn more about Two Sides, please contact us:

Two Sides Europe
Please contact Jonathan Tame;
Telephone: +44 (0)1327 262920
Email: JPT@twosides.info
www.twosides.info
@TwoSidesUK