{"id":7932,"date":"2024-02-20T13:45:29","date_gmt":"2024-02-20T13:45:29","guid":{"rendered":"https:\/\/twosides.info\/webbseminarium-om-forpackningar-2024-elin-furelid-pernod-ricard\/"},"modified":"2024-02-20T13:45:29","modified_gmt":"2024-02-20T13:45:29","slug":"webbseminarium-om-forpackningar-2024-elin-furelid-pernod-ricard","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/webbseminarium-om-forpackningar-2024-elin-furelid-pernod-ricard\/","title":{"rendered":"Webbseminarium om f\u00f6rpackningar 2024: Elin Furelid, Pernod Ricard"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\\\/\\\/vimeo.com\\\/914759457?fl=pl&amp;fe=sh\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Utveckling av Absolut Paper Bottle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pernod-ricard.com\/en\/brands\/absolut\" target=\"_blank\" rel=\"noopener\">Elin Furelid \u00e4r chef f\u00f6r framtidens f\u00f6rpackningar p\u00e5 The Absolut Company<\/a>. Med en dynamisk karri\u00e4r som str\u00e4cker sig \u00f6ver mer \u00e4n 15 \u00e5r inom produktstrategi, innovation och design har Elin Furelid blivit en drivande kraft f\u00f6r positiv f\u00f6r\u00e4ndring. Elin \u00e4r k\u00e4nd f\u00f6r sin avg\u00f6rande roll i att driva innovation f\u00f6r Absolut Vodka, Sveriges st\u00f6rsta livsmedelsexportvara som finns p\u00e5 \u00f6ver 100 marknader v\u00e4rlden \u00f6ver, och har konsekvent l\u00e5tit kreativiteten genomsyra sin yrkesresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som chef f\u00f6r framtida f\u00f6rpackningar p\u00e5 The Absolut Group leder Elin The Absolut Companys program Future of Packaging \u2013 ett vision\u00e4rt initiativ som \u00e4r utformat f\u00f6r att gl\u00e4dja konsumenterna samtidigt som det minimerar avfall och minskar den totala klimatp\u00e5verkan. Denna vision\u00e4ra roll placerar Elin i framkant av progressiv f\u00f6r\u00e4ndring och g\u00f6r det m\u00f6jligt f\u00f6r henne att f\u00f6rena historiska v\u00e4rderingar och varum\u00e4rkets DNA med fram\u00e5tblickande design och f\u00f6rpackningar som konsumenterna vill ha och v\u00e4rlden beh\u00f6ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elins engagemang f\u00f6r positiv f\u00f6r\u00e4ndring exemplifieras av projektet Absolut Paper Bottle \u2013 ett bevis p\u00e5 hennes driv att fr\u00e4mja papper som ett prim\u00e4rt material som kompletterar den ikoniska glasflaskan. Ut\u00f6ver sin meriterade marknadsf\u00f6ringskarri\u00e4r har Elin en bakgrund som f\u00f6re detta elitidrottare och har spelat europeisk handboll i Sverige och Grekland. Detta visar hennes orubbliga beslutsamhet och engagemang f\u00f6r att alltid str\u00e4va efter det b\u00e4sta, b\u00e5de i yrkeslivet och privat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utveckling av Absolut Paper Bottle Elin Furelid \u00e4r chef f\u00f6r framtidens f\u00f6rpackningar p\u00e5 The Absolut Company. Med en dynamisk karri\u00e4r som str\u00e4cker sig \u00f6ver mer \u00e4n 15 \u00e5r inom produktstrategi, innovation och design har Elin Furelid blivit en drivande kraft f\u00f6r positiv f\u00f6r\u00e4ndring. Elin \u00e4r k\u00e4nd f\u00f6r sin avg\u00f6rande roll i att driva innovation f\u00f6r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webbseminarium om f\u00f6rpackningar 2024: Elin Furelid, Pernod Ricard - Two Sides<\/title>\n<meta name=\"description\" content=\"Webbinariet The Two Sides Packaging Webinar h\u00f6lls den 15 februari 2024, med flera g\u00e4stande experter och opinionsbildare. 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