{"id":7945,"date":"2024-07-29T08:49:33","date_gmt":"2024-07-29T08:49:33","guid":{"rendered":"https:\/\/twosides.info\/tillgangliga-forpackningar\/"},"modified":"2024-07-29T08:49:33","modified_gmt":"2024-07-29T08:49:33","slug":"tillgangliga-forpackningar","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/tillgangliga-forpackningar\/","title":{"rendered":"Tillg\u00e4ngliga f\u00f6rpackningar"},"content":{"rendered":"\n

F\u00f6retag granskar sina f\u00f6rpackningar noggrant och unders\u00f6ker hur de kan anpassa dem f\u00f6r kunder med funktionsneds\u00e4ttning. Vi tittar n\u00e4rmare p\u00e5 de senaste innovationerna inom tillg\u00e4ngliga f\u00f6rpackningar.<\/strong><\/p>\n\n\n\n

Omr\u00e5det tillg\u00e4ngliga f\u00f6rpackningar har f\u00e5tt allt st\u00f6rre uppm\u00e4rksamhet under det senaste \u00e5ret. M\u00e5nga varum\u00e4rken inom livsmedel, FMCG och l\u00e4kemedel granskar sina produkter noga och anpassar sina f\u00f6rpackningsdesigner f\u00f6r att f\u00f6rb\u00e4ttra tillg\u00e4ngligheten.<\/p>\n\n\n\n

Personer med fysiska funktionsneds\u00e4ttningar s\u00f6ker ofta produkter som g\u00f6r det m\u00f6jligt f\u00f6r dem att utf\u00f6ra uppgifter sj\u00e4lvst\u00e4ndigt. Som svar p\u00e5 detta g\u00f6r varum\u00e4rken sina f\u00f6rpackningar mer inkluderande och inser vikten av att tillgodose behoven hos dessa grupper.<\/p>\n\n\n\n

Genom att skapa mer tillg\u00e4ngliga f\u00f6rpackningsl\u00f6sningar kan dessa varum\u00e4rken ut\u00f6ka sin kundbas, visa en djupare f\u00f6rst\u00e5else f\u00f6r kundernas behov och bidra till en mer inkluderande marknad, vilket st\u00e4rker varum\u00e4rket och i slut\u00e4ndan \u00f6kar int\u00e4kterna.<\/p>\n\n\n\n

H\u00e4r \u00e4r bara n\u00e5gra exempel:<\/p>\n\n\n\n

Hamburgerf\u00f6rpackning f\u00f6r enhands\u00f6ppning<\/h3>\n\n\n\n

McDonald\u2019s-restauranger i s\u00f6dra och v\u00e4stra Indien erbjuder nu sina kunder m\u00f6jligheten att v\u00e4lja en tillg\u00e4nglig hamburgerf\u00f6rpackning som \u00e4r utformad f\u00f6r att g\u00f6ra det enklare f\u00f6r personer med funktionsneds\u00e4ttningar som p\u00e5verkar armar eller h\u00e4nder att \u00f6ppna den.<\/p>\n\n\n\n

Hamburgare i traditionella f\u00f6rpackningar kr\u00e4ver tv\u00e5 h\u00e4nder f\u00f6r att \u00e4tas, men eftersom \u00f6ver 21 miljoner m\u00e4nniskor i Indien lever med en funktionsneds\u00e4ttning och mer \u00e4n en fj\u00e4rdedel av dessa har r\u00f6relserelaterade funktionsneds\u00e4ttningar fanns det ett tydligt behov av att utforma en f\u00f6rpackning som \u00e4r enklare att anv\u00e4nda f\u00f6r personer med nedsatt r\u00f6rlighet i armar eller h\u00e4nder.<\/p>\n\n\n\n

\u201d\u00c4ven om id\u00e9n med en f\u00f6rpackning som g\u00f6r det m\u00f6jligt f\u00f6r personer med begr\u00e4nsad r\u00f6rlighet i armar eller h\u00e4nder att \u00e4ta sina hamburgare med v\u00e4rdighet inte \u00e4r livsavg\u00f6rande, \u00e4r den viktig\u201d, sade Pallavi Chakravarti, kreativ chef p\u00e5 reklambyr\u00e5n DDB Mudra West. \u201dDet h\u00e4r lilla steget f\u00f6rb\u00e4ttrar n\u00e4mligen en upplevelse \u2013 en upplevelse som de flesta av oss tar f\u00f6r given. Oftast \u00e4r det de sm\u00e5 sakerna som kan g\u00f6ra stor skillnad f\u00f6r att skapa lika villkor f\u00f6r oss alla.\u201d<\/p>\n\n\n\n

\"McDonalds-eatqual<\/figure>\n\n\n\n

Tillg\u00e4ngliga l\u00e4kemedelsf\u00f6rpackningar<\/h3>\n\n\n\n

L\u00e4kemedelsf\u00f6rpackningar \u00e4r \u00f6k\u00e4nda f\u00f6r att vara sv\u00e5ra att \u00f6ppna, fr\u00e4mst av barns\u00e4kerhetssk\u00e4l men ocks\u00e5 p\u00e5 grund av bristande design. N\u00e4r man dessutom l\u00e4gger till de utmaningar som en funktionsneds\u00e4ttning kan medf\u00f6ra blir det n\u00e4stan om\u00f6jligt att \u00f6ppna f\u00f6rpackningen.<\/p>\n\n\n\n

Som tur \u00e4r utformar flera f\u00f6retag s\u00e4kra l\u00e4kemedelsf\u00f6rpackningar som kan \u00f6ppnas med en hand. Ett av dessa f\u00f6retag \u00e4r SnapSlide, som har utvecklat en anpassningsbar f\u00f6rpackningsl\u00f6sning med en tv\u00e5stegs\u00f6ppning genom att skjuta locket, f\u00f6r \u00f6ppning och st\u00e4ngning med en hand.<\/p>\n\n\n\n

Det anv\u00e4ndarv\u00e4nliga locket med \u201dno-torque\u201d-teknik har utvecklats med mindre plast \u00e4n traditionella l\u00e4kemedelsf\u00f6rpackningar och kr\u00e4ver mindre kraft och fingerf\u00e4rdighet f\u00f6r att \u00f6ppnas och st\u00e4ngas \u00e4n den vanliga tryck-och-vrid-tekniken. Designen v\u00e4ger 27 % mindre \u00e4n ett genomsnittligt konventionellt barns\u00e4kert lock.<\/p>\n\n\n\n

\u201dSnapSlides receptbelagda viallock har potential att vara b\u00e4ttre f\u00f6r alla och livsf\u00f6r\u00e4ndrande f\u00f6r m\u00e5nga\u201d, sade Rocky Batzel, uppfinnare och vd f\u00f6r SnapSlide. \u201dF\u00f6r konsumenter med fysiska begr\u00e4nsningar erbjuder locket bekv\u00e4mlighet, tillg\u00e4nglighet, s\u00e4kerhet och sj\u00e4lvst\u00e4ndighet.\u201d<\/p>\n\n\n\n

\"SnapSlide<\/figure>\n\n\n\n

L\u00e4tt\u00f6ppnad PlayStation-f\u00f6rpackning<\/h3>\n\n\n\n

Spelv\u00e4rlden har traditionellt varit st\u00e4ngd f\u00f6r personer med vissa r\u00f6relserelaterade funktionsneds\u00e4ttningar, men PlayStation \u00f6ppnade upp den v\u00e4rlden genom lanseringen av handkontrollen \u201dAccess\u201d \u2013 ett mycket anpassningsbart handkontrollskit f\u00f6r PlayStation 5 som \u00e4r utformat f\u00f6r att g\u00f6ra spelandet mer tillg\u00e4ngligt.<\/p>\n\n\n\n

N\u00e4r f\u00f6retaget utformade den nya handkontrollen utvecklade det ocks\u00e5 handkontrollens f\u00f6rpackning s\u00e5 att spelare med funktionsneds\u00e4ttning kan \u00f6ppna den med en hand. Handkontrollen levereras i en kartong med \u00f6glor som kan dras ut fr\u00e5n v\u00e4nster eller h\u00f6ger sida, s\u00e5 att konsumenterna enkelt kan skjuta ut handkontrollen ur f\u00f6rpackningen. P\u00e5 insidan av f\u00f6rpackningen finns ytterligare \u00f6glor och ett enda lager h\u00e5llare f\u00f6r kitets delar, d\u00e4ribland 19 utbytbara knappar och tre styrspaksk\u00e5por som g\u00f6r dem enkla att identifiera och komma \u00e5t.<\/p>\n\n\n\n

\"Playstation<\/figure>\n","protected":false},"excerpt":{"rendered":"

F\u00f6retag granskar sina f\u00f6rpackningar noggrant och unders\u00f6ker hur de kan anpassa dem f\u00f6r kunder med funktionsneds\u00e4ttning. Vi tittar n\u00e4rmare p\u00e5 de senaste innovationerna inom tillg\u00e4ngliga f\u00f6rpackningar. Omr\u00e5det tillg\u00e4ngliga f\u00f6rpackningar har f\u00e5tt allt st\u00f6rre uppm\u00e4rksamhet under det senaste \u00e5ret. M\u00e5nga varum\u00e4rken inom livsmedel, FMCG och l\u00e4kemedel granskar sina produkter noga och anpassar sina f\u00f6rpackningsdesigner f\u00f6r att […]<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTillg\u00e4ngliga f\u00f6rpackningar - Two Sides<\/title>\n<meta name=\"description\" content=\"F\u00f6retag granskar noggrant sina f\u00f6rpackningar och hur de kan anpassa dem f\u00f6r kunder med funktionsneds\u00e4ttning. 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