{"id":7949,"date":"2023-04-25T08:22:47","date_gmt":"2023-04-25T08:22:47","guid":{"rendered":"https:\/\/twosides.info\/agnar-du-dig-at-greenhushing\/"},"modified":"2023-04-25T08:22:47","modified_gmt":"2023-04-25T08:22:47","slug":"agnar-du-dig-at-greenhushing","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/","title":{"rendered":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>I takt med det \u00f6kade fokuset p\u00e5 f\u00f6retag som g\u00f6r vilseledande p\u00e5st\u00e5enden om sitt milj\u00f6arbete \u00e4r m\u00e5nga r\u00e4dda f\u00f6r att publicera sitt h\u00e5llbarhetsarbete, av r\u00e4dsla f\u00f6r att det ska granskas noggrant. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e4rlden b\u00f6rjar \u00e4ntligen vakna upp inf\u00f6r f\u00f6reteelsen Greenwashing. Efter \u00e5ratal av vilseledande p\u00e5st\u00e5enden fr\u00e5n f\u00f6retag om deras milj\u00f6arbete inf\u00f6r regeringar och tillsynsmyndigheter nu strikta regler f\u00f6r vad som f\u00e5r och inte f\u00e5r s\u00e4gas i marknadskommunikation, samt vilka steg f\u00f6retag m\u00e5ste genomg\u00e5 f\u00f6r att visa att milj\u00f6p\u00e5st\u00e5enden \u00e4r sanningsenliga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men knappt har ordet \u201dgreenwashing\u201d blivit allm\u00e4nt k\u00e4nt bland allm\u00e4nheten f\u00f6rr\u00e4n ett nytt ord b\u00f6rjar dyka upp: greenhushing. Greenhushing definieras som en f\u00f6reteelse som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing och blir allt vanligare bland f\u00f6retag som oroar sig f\u00f6r att bli granskade eller ombedda att styrka sina p\u00e5st\u00e5enden \u2013 \u00e4ven bland dem som g\u00f6r ett bra h\u00e5llbarhetsarbete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e5lla tyst och forts\u00e4tta som vanligt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt en <a href=\"https:\/\/www.southpole.com\/news\/going-green-then-going-dark\" target=\"_blank\" rel=\"noopener\">unders\u00f6kning av klimatkonsultf\u00f6retaget South Pole<\/a> har n\u00e4stan en fj\u00e4rdedel av 1 200 h\u00e5llbarhetschefer, trots att antalet f\u00f6retag med vetenskapligt baserade m\u00e5l har \u00f6kat, inga planer p\u00e5 att offentligg\u00f6ra sina klimatm\u00e5l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6retagen verkar st\u00e5 inf\u00f6r ett dilemma: Konsumenterna kr\u00e4ver att de offentligg\u00f6r sina milj\u00f6v\u00e4rderingar och vad de g\u00f6r f\u00f6r att hantera klimatkrisen, men f\u00f6retagen oroar sig f\u00f6r att alla p\u00e5st\u00e5enden ska granskas och leda till negativ publicitet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dF\u00f6retag f\u00f6rv\u00e4ntas \u00e5ta sig mer ambiti\u00f6sa m\u00e5l och visa att de uppn\u00e5r dem\u201d, f\u00f6rklarar Aron Cramer, ordf\u00f6rande och vd f\u00f6r den h\u00e5llbara f\u00f6retagsgruppen BSR. \u201dSamtidigt kan de antingen uts\u00e4ttas f\u00f6r negativa reaktioner i sociala medier eller f\u00e5 juridiska problem om deras budskap ligger alltf\u00f6r l\u00e5ngt f\u00f6re deras faktiska resultat.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 \u00e4ven om m\u00e5nga varum\u00e4rken utarbetar genuina planer f\u00f6r att uppn\u00e5 koldioxidneutralitet k\u00e4nner de sig of\u00f6rm\u00f6gna att kommunicera dessa planer av r\u00e4dsla f\u00f6r noggrann granskning. Detta kan inte bara skada deras verksamhet p\u00e5 kort sikt, utan \u00e4ven avskr\u00e4cka andra varum\u00e4rken fr\u00e5n att genomf\u00f6ra viktigt h\u00e5llbarhetsarbete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c4rlighet varar l\u00e4ngst<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e4r det g\u00e4ller marknadskommunikation \u00e4r naturligtvis Greenwashing fortfarande den st\u00f6rsta milj\u00f6relaterade farh\u00e5gan. F\u00f6retag \u00f6verdriver fortfarande sina milj\u00f6insatser och tonar ned den skadliga inverkan deras utsl\u00e4pp har p\u00e5 klimatf\u00f6r\u00e4ndringarna. Den senaste lavinen av annonser kring <a href=\"https:\/\/twosides.info\/earth-day-2023\/\" target=\"_blank\" rel=\"noopener\">Earth Day<\/a> fr\u00e5n f\u00f6retag med bristande milj\u00f6arbete visar att m\u00e5nga varum\u00e4rken \u00e4nnu inte tar lagstiftningen mot Greenwashing p\u00e5 allvar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men f\u00f6r dem som g\u00f6r det \u00e4r nyckeln till effektiv och sanningsenlig kommunikation transparens. Om ett varum\u00e4rke \u00e4r \u00e4rligt med sitt h\u00e5llbarhetsarbete och de utmaningar det st\u00e5r inf\u00f6r, b\u00f6r det inte uppst\u00e5 n\u00e5gra problem. Och sannolikt kommer konsumenterna att uppskatta \u00e4rligheten och f\u00f6rst\u00e5 att det inte finns n\u00e5gon snabb l\u00f6sning p\u00e5 klimatproblemet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mer information om Two Sides Anti-greenwashing-kampanj finns p\u00e5 <\/strong><a href=\"https:\/\/twosides.info\/sv\/anti-greenwashing\/\"><strong>www.twosides.info\/anti-greenwash<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Om du uppt\u00e4cker n\u00e5got fall av Greenwashing, skicka uppgifterna via e-post till <\/strong><a href=\"mailto:greenwash@twosides.info\" target=\"_blank\" rel=\"noopener\"><strong>greenwash@twosides.info<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I takt med det \u00f6kade fokuset p\u00e5 f\u00f6retag som g\u00f6r vilseledande p\u00e5st\u00e5enden om sitt milj\u00f6arbete \u00e4r m\u00e5nga r\u00e4dda f\u00f6r att publicera sitt h\u00e5llbarhetsarbete, av r\u00e4dsla f\u00f6r att det ska granskas noggrant. V\u00e4rlden b\u00f6rjar \u00e4ntligen vakna upp inf\u00f6r f\u00f6reteelsen Greenwashing. Efter \u00e5ratal av vilseledande p\u00e5st\u00e5enden fr\u00e5n f\u00f6retag om deras milj\u00f6arbete inf\u00f6r regeringar och tillsynsmyndigheter nu strikta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides<\/title>\n<meta name=\"description\" content=\"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides\" \/>\n<meta property=\"og:description\" content=\"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T08:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d?\",\"datePublished\":\"2023-04-25T08:22:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/\"},\"wordCount\":578,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Are-you-greenhushing-web.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/\",\"name\":\"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Are-you-greenhushing-web.jpg\",\"datePublished\":\"2023-04-25T08:22:47+00:00\",\"description\":\"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Are-you-greenhushing-web.jpg\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Are-you-greenhushing-web.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/agnar-du-dig-at-greenhushing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/twosides.info\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#website\",\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/\",\"name\":\"Two Sides\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/twosides.info\\\/sv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#organization\",\"name\":\"Two Sides\",\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"contentUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/twosides_logo.png\",\"width\":93,\"height\":121,\"caption\":\"Two Sides\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\\\/\\\/twosides.info\\\/\"],\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/author\\\/twosides_dmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides","description":"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/","og_locale":"sv_SE","og_type":"article","og_title":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides","og_description":"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...","og_url":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/","og_site_name":"Two Sides","article_published_time":"2023-04-25T08:22:47+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Admin","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#article","isPartOf":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/"},"author":{"name":"Admin","@id":"https:\/\/twosides.info\/sv\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24"},"headline":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d?","datePublished":"2023-04-25T08:22:47+00:00","mainEntityOfPage":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/"},"wordCount":578,"commentCount":0,"publisher":{"@id":"https:\/\/twosides.info\/sv\/#organization"},"image":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg","articleSection":["Uncategorized"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/","url":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/","name":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d? - Two Sides","isPartOf":{"@id":"https:\/\/twosides.info\/sv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#primaryimage"},"image":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#primaryimage"},"thumbnailUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg","datePublished":"2023-04-25T08:22:47+00:00","description":"Greenhushing, som definieras som en praxis som bottnar i varum\u00e4rkens r\u00e4dsla f\u00f6r att framst\u00e5 som att de \u00e4gnar sig \u00e5t greenwashing, blir allt vanligare...","breadcrumb":{"@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#primaryimage","url":"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2023\/04\/Are-you-greenhushing-web.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/twosides.info\/sv\/agnar-du-dig-at-greenhushing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/twosides.info\/sv\/"},{"@type":"ListItem","position":2,"name":"\u00c4gnar du dig \u00e5t \u201dgreenhushing\u201d?"}]},{"@type":"WebSite","@id":"https:\/\/twosides.info\/sv\/#website","url":"https:\/\/twosides.info\/sv\/","name":"Two Sides","description":"","publisher":{"@id":"https:\/\/twosides.info\/sv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/twosides.info\/sv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/twosides.info\/sv\/#organization","name":"Two Sides","url":"https:\/\/twosides.info\/sv\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/twosides.info\/sv\/#\/schema\/logo\/image\/","url":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","contentUrl":"https:\/\/twosides.info\/wp-content\/uploads\/2026\/07\/twosides_logo.png","width":93,"height":121,"caption":"Two Sides"},"image":{"@id":"https:\/\/twosides.info\/sv\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/twosides.info\/sv\/#\/schema\/person\/b4d2f60298f0f4c63cb1f812cb513b24","name":"Admin","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00fe3b2ec4e22464d443ec227492f636c508b1923418dacc29ce8f146d283489?s=96&d=blank&r=g","caption":"Admin"},"sameAs":["https:\/\/twosides.info\/"],"url":"https:\/\/twosides.info\/sv\/author\/twosides_dmin\/"}]}},"_links":{"self":[{"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/posts\/7949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/comments?post=7949"}],"version-history":[{"count":0,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/posts\/7949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/media?parent=7949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/categories?post=7949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twosides.info\/sv\/wp-json\/wp\/v2\/tags?post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}