{"id":8033,"date":"2023-10-24T15:35:04","date_gmt":"2023-10-24T15:35:04","guid":{"rendered":"https:\/\/twosides.info\/tidskrifter-atergar-till-tryck\/"},"modified":"2023-10-24T15:35:04","modified_gmt":"2023-10-24T15:35:04","slug":"tidskrifter-atergar-till-tryck","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/tidskrifter-atergar-till-tryck\/","title":{"rendered":"Tidskrifter \u00e5terg\u00e5r till tryck"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ett antal ikoniska magasin, kataloger och till och med lokaltidningar \u00e5terupplivar sina tryckta versioner f\u00f6r att n\u00e5 sina m\u00e5lgrupper p\u00e5 mer relevanta och sp\u00e4nnande s\u00e4tt. Oavsett om det handlar om globala modetidskrifter, lyxvaruhuskataloger eller lokalt f\u00f6rankrade tidningar \u00e5teruppt\u00e4cker m\u00e4nniskor trycksakens kraft att skapa en djup kontakt med andra.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Elle Magazine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fyra \u00e5r efter att den senast trycktes har det globala modemediavarum\u00e4rket \u00e5terg\u00e5tt till tryck i Australien, efter en \u00f6kning av f\u00f6rs\u00e4ljningen av tryckta tidskrifter och tillh\u00f6rande annonsint\u00e4kter. Jane Huxley, vd f\u00f6r utgivaren av titeln, Are Media, s\u00e4ger att det finns tv\u00e5 huvudfaktorer bakom beslutet: tidskrifternas best\u00e5ende varum\u00e4rkesstyrka i tuffa ekonomiska tider och konsumenternas reaktion p\u00e5 \u201ddet digitala \u00f6verfl\u00f6det\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dM\u00e4nniskor reagerar p\u00e5 det digitala inneh\u00e5lls\u00f6verfl\u00f6det genom att luta sig tillbaka och s\u00e4ga: \u2019H\u00f6r du, jag vill bara att n\u00e5gon s\u00e5llar \u00e5t mig\u2019, sade hon. \u201dJag vill bara att n\u00e5gon g\u00f6r jobbet med att hj\u00e4lpa mig att f\u00f6rst\u00e5 vad som \u00e4r relevant, kontextuellt och verkligt.\u201d De som \u00e4r intresserade av lyx \u00e4lskar trycksaker. De tycker ocks\u00e5 om att n\u00e5 v\u00e5ra m\u00e5lgrupper via v\u00e5ra digitala webbplatser och sociala medier, men de \u00e4lskar en tjock, glansig sida mer \u00e4n n\u00e5gon annan.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>NME Magazine<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Efter att ha stoppat sin tryckta version f\u00f6r fem \u00e5r sedan till f\u00f6rm\u00e5n f\u00f6r en helt digital satsning har den legendariska musiktidskriften NME \u00e5terg\u00e5tt till tryck. Under sommaren b\u00f6rjade det plattforms\u00f6verskridande varum\u00e4rket producera tryckta utg\u00e5vor varannan m\u00e5nad f\u00f6r att lyfta fram sin f\u00f6rstklassiga journalistik och bef\u00e4sta sin st\u00e4llning som v\u00e4rldens fr\u00e4msta destination f\u00f6r musik och popul\u00e4rkultur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dTryckta utg\u00e5vor har alltid varit en h\u00f6rnsten i NME:s varum\u00e4rke, och vi \u00e4r mycket glada \u00f6ver att kunna tillk\u00e4nnage \u00e5terkomsten f\u00f6r en ikon\u201d, sade Holly Bishop, Chief Operating &amp; Commercial Officer p\u00e5 NME Networks. \u201dV\u00e5r nya globala tidskrift kommer att samla det allra b\u00e4sta fr\u00e5n NME, lyfta fram nya artister och band och vara den definitiva r\u00f6sten inom popul\u00e4rkultur.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Neiman Marcus Catalogue<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Efter nyheten att Boden har medgett att en minskad omfattning p\u00e5 deras katalog bidrog till en f\u00f6rs\u00e4mring av f\u00f6retagets utveckling och att de skulle \u00e5terinf\u00f6ra den omtyckta publikationen, ompr\u00f6var flera andra detaljhandelsvarum\u00e4rken sin inst\u00e4llning till kataloger. I USA \u00f6kar \u00e5terf\u00f6rs\u00e4ljare som Neiman Marcus och Nordstrom sina investeringar i det fysiska f\u00f6rs\u00e4ljningsverktyget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medan Nordstrom \u00f6kar m\u00e4ngden kataloger de producerar och distribuerar, producerar Neiman Marcus faktiskt tre versioner av sin katalog, d\u00e4ribland en bok med h\u00e5rda p\u00e4rmar f\u00f6r sina mest exklusiva kunder och en lyxigare mjukbandsutg\u00e5va f\u00f6r kunder p\u00e5 mellanniv\u00e5. \u201d\u00c4ven om digitala kanaler kan vara effektiva visas de alla p\u00e5 en sk\u00e4rm\u201d, sade Stefanie Cortes, Director of Strategic Analysis and Business Development p\u00e5 RRD, till Retail Insider. \u201dTryck \u00e4r det som skiljer dem \u00e5t. Medan marknadsf\u00f6rare m\u00e5ste hitta den kombination av kanaler som ger r\u00e4tt balans, f\u00f6rblir trycksaker ett unikt och intressant s\u00e4tt att knyta kontakt med konsumenter.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lokaltidningar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tryckta utg\u00e5vor \u00e5terkommer ocks\u00e5 p\u00e5 lokal niv\u00e5, n\u00e4r utgivare och l\u00e4sare \u00e5teruppt\u00e4cker deras f\u00f6rm\u00e5ga att skapa starka band till lokalsamh\u00e4llen och lyfta fram inneh\u00e5ll som \u00e4r mycket relevant f\u00f6r l\u00e4sekretsen. Ett exempel \u00e4r Barnet Post, som \u00e5terkommer i tryckt form fr\u00e5n och med december. Efter att ha g\u00e5tt \u00f6ver till n\u00e4tet i mars 2022 konstaterade utgivarna att den helt digitala satsningen begr\u00e4nsade tidningens r\u00e4ckvidd och genomslag. D\u00e4rf\u00f6r beslutade de att trycka och distribuera 15 000 kostnadsfria exemplar varje m\u00e5nad i stormarknader och lokala m\u00f6tesplatser i hela stadsdelen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I ett \u00f6ppet brev till tidningens l\u00e4sare sade redakt\u00f6ren David Floyd: \u201dVi anser att lokala nyheter \u00e4r oerh\u00f6rt viktiga f\u00f6r demokratin, eftersom de ger er den information ni beh\u00f6ver f\u00f6r att f\u00f6rst\u00e5 vad kommunen och andra offentliga organ g\u00f6r \u2013 och f\u00f6r att delta i den demokratiska processen. Vi anser ocks\u00e5 att lokala nyhetspublikationer spelar en avg\u00f6rande roll f\u00f6r att hj\u00e4lpa er att f\u00f6rst\u00e5 vad som h\u00e4nder i n\u00e4romr\u00e5det \u2013 och f\u00f6r att f\u00f6rst\u00e4rka r\u00f6sterna hos dem som annars inte skulle bli h\u00f6rda.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ett antal ikoniska magasin, kataloger och till och med lokaltidningar \u00e5terupplivar sina tryckta versioner f\u00f6r att n\u00e5 sina m\u00e5lgrupper p\u00e5 mer relevanta och sp\u00e4nnande s\u00e4tt. Oavsett om det handlar om globala modetidskrifter, lyxvaruhuskataloger eller lokalt f\u00f6rankrade tidningar \u00e5teruppt\u00e4cker m\u00e4nniskor trycksakens kraft att skapa en djup kontakt med andra. Elle Magazine Fyra \u00e5r efter att den [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tidskrifter \u00e5terg\u00e5r till tryck - Two Sides<\/title>\n<meta name=\"description\" content=\"Ikoniska tidskrifter, kataloger och lokaltidningar \u00e5terupplivar sina tryckta versioner f\u00f6r att n\u00e5 sina m\u00e5lgrupper p\u00e5 mer relevanta och sp\u00e4nnande s\u00e4tt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/tidskrifter-atergar-till-tryck\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tidskrifter \u00e5terg\u00e5r till tryck - 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