{"id":8055,"date":"2024-02-19T16:56:58","date_gmt":"2024-02-19T16:56:58","guid":{"rendered":"https:\/\/twosides.info\/papper-segrar-i-parlamentsdebatt\/"},"modified":"2024-02-19T16:56:58","modified_gmt":"2024-02-19T16:56:58","slug":"papper-segrar-i-parlamentsdebatt","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/papper-segrar-i-parlamentsdebatt\/","title":{"rendered":"Papper segrar i parlamentsdebatt"},"content":{"rendered":"\n

Two Sides spelade en ledande roll i en prestigefylld debatt om tryckta medier kontra digitala medier i Portcullis House.<\/strong><\/p>\n\n\n\n

Jonathan Tame, vd f\u00f6r Two Sides, hade en central roll i en aktuell parlamentsdebatt som sponsrades av Independent Print Industries Association (IPIA). Det prestigefyllda evenemanget h\u00f6lls i Portcullis House, mittemot parlamentsbyggnaden, och d\u00e4r debatterade tv\u00e5 tryckexperter och tv\u00e5 digitala experter f\u00f6ljande motion: \u201dTryckt papper \u00e4r det f\u00f6redragna mediet f\u00f6r dokumentation och samtidigt ett h\u00e5llbart format f\u00f6r marknadskommunikation\u201d.<\/p>\n\n\n\n

Vid Jonathans sida p\u00e5 trycksakssidan fanns Richard Pepper, grundare av gratulationskortsf\u00f6retaget Funky Pigeon. F\u00f6r den digitala sidan argumenterade John Booth, grundare av den h\u00e5llbara IT-konsultfirman Carbon3IT, och Emma Newman, Chief Revenue Officer EMEA p\u00e5 det digitala reklamf\u00f6retaget PubMatic.<\/p>\n\n\n\n

Debatten b\u00f6rjar<\/h3>\n\n\n\n

Med den konservativa \u00f6verhusledamoten Baroness Sater som ordf\u00f6rande inleddes debatten med en handuppr\u00e4ckning i salen f\u00f6r att se vilka som inst\u00e4mde i respektive motsatte sig motionen. Vid den f\u00f6rsta omr\u00f6stningen st\u00f6dde 46 personer motionen, medan 24 var emot \u2013 en stark start f\u00f6r papper. D\u00e4refter b\u00f6rjade debatten, d\u00e4r varje talare fick lika l\u00e5ng tid att framf\u00f6ra sina argument.<\/p>\n\n\n\n

F\u00f6rst ut var Richard Pepper, som tydligt tog st\u00e4llning f\u00f6r tryckta medier. Han talade om den f\u00f6rb\u00e4ttrade inl\u00e4rningen och informationsbeh\u00e5llningen som tryckta medier erbjuder och h\u00e4nvisade till att m\u00e5nga studenter f\u00f6redrar att l\u00e4ra sig med hj\u00e4lp av tryckta b\u00f6cker i st\u00e4llet f\u00f6r digitala medier.<\/p>\n\n\n\n

\u201dN\u00e4r man l\u00e4ser digitalt tar man bara till sig omkring 500 ord innan man blir distraherad\u201d, sade han. \u201dTryckta medier erbjuder en djupare inl\u00e4rningsupplevelse.\u201d<\/p>\n\n\n\n

Efter Richard fokuserade John Booth p\u00e5 de digitala mediernas effektivitet och den enkla distributionen. Han underbyggde sitt argument med att m\u00e5nga sektorer, fr\u00e5n bank- och juridiksektorn till marknadsf\u00f6ring och medier, hade digitaliserat merparten av sin verksamhet och dokumentation.<\/p>\n\n\n\n

\u201dAlla f\u00f6rdelar med tryckta medier finns \u00e4ven i digitala medier\u201d, sade han. \u201dDe har revolutionerat m\u00e5nga branscher genom att erbjuda uppdateringar i realtid, vilket s\u00e4kerst\u00e4ller att informationen \u00e4r aktuell och relevant.\u201d<\/p>\n\n\n\n

Two Sides tar till orda<\/h3>\n\n\n\n

D\u00e4refter reste sig Jonathan Tame f\u00f6r att framf\u00f6ra milj\u00f6argumenten f\u00f6r tryckta medier. Han utgick fr\u00e5n tre vanliga myter om pappersproduktion och pappersanv\u00e4ndning: att ett pappersl\u00f6st samh\u00e4lle skulle r\u00e4dda tr\u00e4d, att papper \u00e4r sl\u00f6saktigt och hamnar p\u00e5 soptippen samt att pappersproduktion anv\u00e4nder stora m\u00e4ngder vatten.<\/p>\n\n\n\n

Med hj\u00e4lp av en rad fakta som effektivt avlivade varje myt \u2013 bland annat att de europeiska skogarna v\u00e4xer med en yta motsvarande 1 500 fotbollsplaner varje dag och att papper har en \u00e5tervinningsgrad p\u00e5 71 procent \u2013 gick Jonathan vidare till de oroande milj\u00f6fr\u00e5gor som \u00e4r f\u00f6rknippade med den \u00f6kade anv\u00e4ndningen av digitala medier.<\/p>\n\n\n\n

\u201dMilj\u00f6p\u00e5verkan fr\u00e5n v\u00e5r st\u00e4ndigt v\u00e4xande digitala v\u00e4rld kan inte ignoreras\u201d, sade han. \u201dIKT-branschen st\u00e5r f\u00f6r 5\u20139 procent av den globala energianv\u00e4ndningen, och enligt uppskattningar kan den st\u00e5 f\u00f6r s\u00e5 mycket som 14 procent av de globala utsl\u00e4ppen \u00e5r 2050.\u201d<\/p>\n\n\n\n

Som sista talare bem\u00f6tte Emma Newman n\u00e5gra av Jonathans milj\u00f6argument genom att framh\u00e5lla att de flesta datacenter drivs med f\u00f6rnybar energi och att digitala medier inte medf\u00f6r n\u00e5gra transportkostnader, vilket \u00f6kar deras h\u00e5llbarhet. D\u00e4refter talade hon om den st\u00f6rre bilden och konstaterade att digitala medier driver ekonomin genom att hj\u00e4lpa f\u00f6retag och v\u00e4lg\u00f6renhetsorganisationer att \u00f6ka k\u00e4nnedomen om sin verksamhet och v\u00e4xa.<\/p>\n\n\n\n

Erfarenheter fr\u00e5n verkligheten<\/h3>\n\n\n\n

\u201dN\u00e4r en stad br\u00e4nns ner och statliga institutioner br\u00e4nns ner finns det ingen s\u00e4ker plats f\u00f6r tryckta kopior [av dokument]. Gudskelov beh\u00f6vde m\u00e4nniskor som var tvungna att fly landet inte ta med sig sitt pass eller sin examen \u2013 de kunde ha dem digitalt i sin telefon. S\u00e5 n\u00e4r det g\u00e4ller dokumentation f\u00f6respr\u00e5kar jag definitivt digitala medier.\u201d<\/p>\n\n\n\n

Trots detta \u00f6vertygande inl\u00e4gg antogs motionen till f\u00f6rm\u00e5n f\u00f6r tryckta medier, och majoriteten \u00f6kade.<\/p>\n\n\n\n

Mer information om IPIA finns p\u00e5 ipia.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Two Sides spelade en ledande roll i en prestigefylld debatt om tryckta medier kontra digitala medier i Portcullis House. Jonathan Tame, vd f\u00f6r Two Sides, hade en central roll i en aktuell parlamentsdebatt som sponsrades av Independent Print Industries Association (IPIA). Det prestigefyllda evenemanget h\u00f6lls i Portcullis House, mittemot parlamentsbyggnaden, och d\u00e4r debatterade tv\u00e5 tryckexperter […]<\/p>\n","protected":false},"author":1,"featured_media":2699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sv"],"acf":[],"yoast_head":"\nPapper segrar i parlamentsdebatt - Two Sides<\/title>\n<meta name=\"description\" content=\"Jonathan Tame, vd f\u00f6r Two Sides, hade en central roll i en nyligen genomf\u00f6rd parlamentsdebatt som arrangerades av Independent Print Industries Association.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/papper-segrar-i-parlamentsdebatt\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Papper segrar i parlamentsdebatt - 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