{"id":8071,"date":"2024-03-18T14:12:15","date_gmt":"2024-03-18T14:12:15","guid":{"rendered":"https:\/\/twosides.info\/fragor-och-svar-med-andy-barnetson-cpi\/"},"modified":"2024-03-18T14:12:15","modified_gmt":"2024-03-18T14:12:15","slug":"fragor-och-svar-med-andy-barnetson-cpi","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/fragor-och-svar-med-andy-barnetson-cpi\/","title":{"rendered":"Fr\u00e5gor och svar med Andy Barnetson, CPI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>\u201dOm vi kommunicerar effektivt finns det alla m\u00f6jligheter till tillv\u00e4xt.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andy Barnetson, Executive Director \u2013 Competitiveness vid Confederation of Paper Industries (CPI), redog\u00f6r f\u00f6r de viktigaste trenderna inom f\u00f6rpackningsindustrin och hur den kan f\u00f6rb\u00e4ttras ytterligare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hur stark \u00e4r trenden att f\u00f6retag g\u00e5r fr\u00e5n plastf\u00f6rpackningar f\u00f6r Eng\u00e5ngsbruk till mer h\u00e5llbara material som papper?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r en trend, men det \u00e4r sv\u00e5rt att s\u00e4tta siffror p\u00e5 den eftersom den kan vara mer av en ambition. Stora varum\u00e4rken och \u00e5terf\u00f6rs\u00e4ljare vill g\u00e5 ifr\u00e5n plast f\u00f6r Eng\u00e5ngsbruk, men vi har \u00e4nnu inte sett n\u00e5gra storskaliga f\u00f6r\u00e4ndringar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En av de betydande f\u00f6r\u00e4ndringarna g\u00e4ller tv\u00e4ttmedelstabletter. M\u00e5nga stora varum\u00e4rken har g\u00e5tt ifr\u00e5n plast och anv\u00e4nder till exempel innovationer som klipl\u00e5set fr\u00e5n Fairy. Kartongl\u00e5dorna \u00e4r utformade f\u00f6r att t\u00e5la fukt, och det \u00e4r numera relativt sv\u00e5rt att hitta plastburkar med tv\u00e4ttmedelstabletter f\u00f6r kl\u00e4der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finns det n\u00e5got f\u00f6rpackningsomr\u00e5de d\u00e4r ni \u00e4nnu inte har sett en stor \u00f6verg\u00e5ng till h\u00e5llbara f\u00f6rpackningar?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5nga produkter inom FMCG anv\u00e4nder fortfarande stora m\u00e4ngder plast. Dess bekv\u00e4mlighet och upplevda attraktionskraft har lett till att mycket plast har hamnat p\u00e5 v\u00e5ra hyllor under de senaste decennierna. Generellt finns det stora m\u00f6jligheter inom FMCG att anv\u00e4nda mer h\u00e5llbara f\u00f6rpackningar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under nedst\u00e4ngningen \u00f6kade e-handeln kraftigt, men nu minskar den igen. D\u00e4rf\u00f6r letar Wellpappindustrin efter m\u00f6jligheter, och det finns stora m\u00f6jligheter till tillv\u00e4xt genom \u00f6verg\u00e5ngen fr\u00e5n plast till papper. Men inom vilka kategorier? Det kan vara vilka som helst. Vi v\u00e4ntar p\u00e5 att se vad f\u00f6rpackningsteknologerna kan utforma i papp\/kartong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vad kan f\u00f6rpackningsindustrin g\u00f6ra f\u00f6r att f\u00f6rb\u00e4ttra sin h\u00e5llbarhet?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det finns inte mycket man kan g\u00f6ra med Kartongf\u00f6rpackningar f\u00f6r att g\u00f6ra dem \u00e4nnu b\u00e4ttre f\u00f6r milj\u00f6n, men det finns alltid ett visst utrymme f\u00f6r f\u00f6rb\u00e4ttringar, om \u00e4n inte mycket \u2013 v\u00e5r \u00e5tervinningsgrad ligger p\u00e5 \u00f6ver 80 procent. En \u00f6kad \u00e5tervinningsgrad kommer att uppn\u00e5s genom f\u00f6r\u00e4ndrade processer och f\u00f6r\u00e4ndringar i den statliga politiken f\u00f6r insamling vid trottoarkanten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ett omr\u00e5de d\u00e4r industrin kan f\u00f6rb\u00e4ttras \u00e4r minskningen av koldioxidutsl\u00e4pp. Wellpappsindustrin har redan minskat sina koldioxidutsl\u00e4pp med omkring 75 procent under de senaste 30 \u00e5ren. Minskningen av koldioxidutsl\u00e4pp vid pappersbruken har varit mycket framg\u00e5ngsrik, men det g\u00e5r fortfarande att komma l\u00e4ngre, s\u00e5 det \u00e4r d\u00e4r vi skulle rikta v\u00e5r uppm\u00e4rksamhet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hur ser du p\u00e5 f\u00f6rpackningsindustrins framtid?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi har sett att volymerna har minskat j\u00e4mf\u00f6rt med tidigare, men de kommer att \u00e5terh\u00e4mta sig. Inneb\u00e4r det mer f\u00f6rpackningar? Inte n\u00f6dv\u00e4ndigtvis. Det inneb\u00e4r b\u00e4ttre f\u00f6rpackningar. Det inneb\u00e4r att industrin samarbetar med organisationer som v\u00e5r och Two Sides, i samr\u00e5d med regeringen, f\u00f6r att identifiera r\u00e4tt v\u00e4g fram\u00e5t. Det inneb\u00e4r b\u00e4ttre kommunikation och f\u00f6rst\u00e5else f\u00f6r varandras st\u00e5ndpunkter, oavsett om det g\u00e4ller material eller sektorer i leveranskedjan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volymerna kommer allts\u00e5 att \u00f6ka, men \u00e4nnu viktigare \u00e4r att vi f\u00e5r b\u00e4ttre f\u00f6rpackningar \u00f6verlag. Det finns goda tider framf\u00f6r oss, men ocks\u00e5 vissa utmaningar n\u00e4r det g\u00e4ller lagstiftningen i Storbritannien och EU. Men om vi kommunicerar effektivt finns det alla m\u00f6jligheter till ytterligare tillv\u00e4xt n\u00e4r m\u00e4nniskor g\u00e5r fr\u00e5n plast f\u00f6r Eng\u00e5ngsbruk till papper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mer information om Confederation of Paper Industries finns p\u00e5 <a href=\"http:\/\/www.paper.org.uk\" target=\"_blank\" rel=\"noopener\">www.paper.org.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201dOm vi kommunicerar effektivt finns det alla m\u00f6jligheter till tillv\u00e4xt.\u201d Andy Barnetson, Executive Director \u2013 Competitiveness vid Confederation of Paper Industries (CPI), redog\u00f6r f\u00f6r de viktigaste trenderna inom f\u00f6rpackningsindustrin och hur den kan f\u00f6rb\u00e4ttras ytterligare. Hur stark \u00e4r trenden att f\u00f6retag g\u00e5r fr\u00e5n plastf\u00f6rpackningar f\u00f6r Eng\u00e5ngsbruk till mer h\u00e5llbara material som papper? Det \u00e4r en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fr\u00e5gor och svar med Andy Barnetson, CPI - Two Sides<\/title>\n<meta name=\"description\" content=\"Andy Barnetson, verkst\u00e4llande direkt\u00f6r med ansvar f\u00f6r konkurrenskraft inom CPI, redog\u00f6r f\u00f6r de viktigaste trenderna inom f\u00f6rpackningsindustrin och hur den kan f\u00f6rb\u00e4ttras ytterligare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/fragor-och-svar-med-andy-barnetson-cpi\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fr\u00e5gor och svar med Andy Barnetson, CPI - 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