{"id":8077,"date":"2023-04-27T15:54:20","date_gmt":"2023-04-27T15:54:20","guid":{"rendered":"https:\/\/twosides.info\/royal-mail-marketreach-lanserar-branschens-forsta-livscykelstudie-som-upptacker-postens-cirkulara-fordel\/"},"modified":"2023-04-27T15:54:20","modified_gmt":"2023-04-27T15:54:20","slug":"royal-mail-marketreach-lanserar-branschens-forsta-livscykelstudie-som-upptacker-postens-cirkulara-fordel","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/royal-mail-marketreach-lanserar-branschens-forsta-livscykelstudie-som-upptacker-postens-cirkulara-fordel\/","title":{"rendered":"Royal Mail Marketreach lanserar branschens f\u00f6rsta livscykelstudie som uppt\u00e4cker \u201dpostens cirkul\u00e4ra f\u00f6rdel\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketreach.co.uk\/\" target=\"_blank\" rel=\"noopener\">Marketreach<\/a>, marknadsf\u00f6ringsauktoriteten inom kommersiell post, presenterar en ny branschf\u00f6rsta studie av den kommersiella postens milj\u00f6p\u00e5verkan. <a href=\"https:\/\/www.marketreach.co.uk\/mail-sustainability?cid=MR0423_MSC_SS_04\" target=\"_blank\" rel=\"noopener\">Livscykelanalysen<\/a> (LCA*) \u00e4r en djupg\u00e5ende granskning av varje enskild del och st\u00f6ds av en sl\u00e5ende ny kreativ kampanj med fokus p\u00e5 \u201dpostens cirkul\u00e4ra f\u00f6rdel\u201d och hur den kan bidra till en cirkul\u00e4r, regenerativ ekonomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den nya unders\u00f6kningen, som genomf\u00f6rdes av milj\u00f6experterna WSP p\u00e5 uppdrag av Marketreach, har resulterat i en fullst\u00e4ndig livscykelanalys av postens koldioxidutsl\u00e4pp. Det \u00e4r f\u00f6rsta g\u00e5ngen Marketreach har granskat varje del p\u00e5 djupet, fr\u00e5n skogsr\u00e5vara till slutet av livscykeln, via stegen f\u00f6r bearbetning, design, produktion och distribution. Studien visar att post kan bidra till en cirkul\u00e4r ekonomi och vara en del av en effektiv marknadsf\u00f6ringsmix genom att ta tillvara varje m\u00f6jlighet att \u00e5terskapa, t\u00e4nka nytt, minska, \u00e5teranv\u00e4nda och \u00e5tervinna.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><em>Ny branschf\u00f6rsta studie av WSP och Marketreach bed\u00f6mer postens fullst\u00e4ndiga koldioxidavtryck \u00f6ver hela livscykeln och dess bidrag till en cirkul\u00e4r ekonomi<\/em><\/li>\n\n\n<li><em>Interaktivt onlineverktyg fr\u00e5n Marketreach ger anv\u00e4ndare av kommersiell post m\u00f6jlighet att fastst\u00e4lla koldioxidp\u00e5verkan f\u00f6r olika format genom hela leveranskedjan<\/em><\/li>\n\n\n<li><em>Dj\u00e4rv och banbrytande kreativ kampanj, inklusive direktreklam och utomhusreklam (OOH), lanseras idag, och under hela planeringen och genomf\u00f6randet har teamen tagit h\u00e4nsyn till milj\u00f6n<\/em><em>.<\/em><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u00e5llbar och dj\u00e4rv kreativ kampanj<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att st\u00f6dja sin djupg\u00e5ende forskning och resa mot milj\u00f6m\u00e4ssig h\u00e5llbarhet lanseras idag en kreativ kampanj f\u00f6r Marketreach av MSQ\/Sustain, med f\u00e4rgstark och dj\u00e4rv kreativ kommunikation i direktreklam, OOH, sociala medier, e-post, s\u00f6kannonsering, displayannonsering, YouTube och branschmedia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under hela planeringen och genomf\u00f6randet av kampanjen tog teamet h\u00e4nsyn till milj\u00f6n, fr\u00e5n att filma i en studio och anv\u00e4nda arkivmaterial i st\u00e4llet f\u00f6r inspelningar p\u00e5 utomhusplatser<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ger marknadsf\u00f6rare m\u00f6jlighet att fatta koldioxidkloka beslut<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att ge marknadsf\u00f6ringsteam m\u00f6jlighet att fatta v\u00e4lgrundade beslut och bidra till att g\u00f6ra postkampanjer koldioxidkloka har Marketreach \u00e4ven lanserat ett interaktivt onlineverktyg. Verktyget anv\u00e4nder data fr\u00e5n livscykelanalysen och tillhandah\u00e5ller uppgifter om koldioxidavtrycket f\u00f6r varje steg i leveranskedjan f\u00f6r 10 av de vanligaste formaten inom kommersiell post. Anv\u00e4ndarna kan j\u00e4mf\u00f6ra de genomsnittliga koldioxidutsl\u00e4ppen f\u00f6r olika format genom postens livscykel och j\u00e4mf\u00f6ra dem med vardagsprodukter f\u00f6r att ge sammanhang och \u00f6ka f\u00f6rst\u00e5elsen f\u00f6r deras p\u00e5verkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som exempel \u00e4r den aktuella totala koldioxidp\u00e5verkan f\u00f6r ett standardvykort 43,61 gCO2e, vilket \u00e4r mindre \u00e4n f\u00f6r ett e-postmeddelande med en stor bilaga, vars koldioxidavtryck enligt Climate Care kan uppg\u00e5 till 50 gCO2e, och \u00e4ven mindre \u00e4n p\u00e5verkan fr\u00e5n en apelsin. Den totala p\u00e5verkan fr\u00e5n en A4- eller C5 Large Catalogue \u00e4r 445,29 gCO2e, vilket bara \u00e4r n\u00e5got mer \u00e4n p\u00e5verkan fr\u00e5n en kopp kaffe p\u00e5 15 g.** Verktyget kompletteras av en checklista med punkter att ta h\u00e4nsyn till vid planeringen av en postkampanj samt en film online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Philip Ricketts, Commercial Director p\u00e5 Marketreach sade:<\/strong> \u201dGenom att samarbeta med LCA-experter och hela postens leveranskedja hj\u00e4lpte WSP oss att f\u00f6rst\u00e5 och identifiera de drivkrafter som g\u00f6r det m\u00f6jligt f\u00f6r oss att bygga vidare p\u00e5 branschens betydande framsteg inom h\u00e5llbarhet och m\u00f6jligg\u00f6ra framtida f\u00f6r\u00e4ndringar. Men koldioxid \u00e4r bara en del av historien. Det \u00e4r lika viktigt att f\u00f6rst\u00e5 postens bredare milj\u00f6m\u00e4ssiga meriter. V\u00e5r kampanj visar hur post kan vara en del av en cirkul\u00e4r ekonomi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dV\u00e5rt fokus \u00e4r enkelt. Vi vill ge postanv\u00e4ndare m\u00f6jlighet att g\u00f6ra v\u00e4lgrundade val och fatta v\u00e4lgrundade beslut. D\u00e4rf\u00f6r har vi, med st\u00f6d fr\u00e5n tryckeribranschen, utvecklat en rad resurser f\u00f6r att hj\u00e4lpa dem, bland annat en guide till b\u00e4sta praxis och v\u00e5rt nya LCA-verktyg. Det finns fortfarande mycket kvar att g\u00f6ra i hela leveranskedjan f\u00f6r att minska postens milj\u00f6p\u00e5verkan, men v\u00e5r resa \u00e4r redan i full g\u00e5ng. Tillsammans med v\u00e5ra kunder och tryckeribranschen \u00e4r vi fast beslutna att forts\u00e4tta g\u00f6ra en positiv skillnad inom detta viktiga omr\u00e5de.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Richard Armstrong, Partner p\u00e5 MSQ\/Sustain, sade: <\/strong>\u201dKreativt utgick vi fr\u00e5n att utveckla en kampanj som inte bara skulle g\u00f6ra avtryck, utan ocks\u00e5 utmana n\u00e5gra av myterna och missuppfattningarna om postens h\u00e5llbarhet och l\u00e4gga grunden f\u00f6r ett konsekvent budskap under m\u00e5nga \u00e5r fram\u00f6ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att vidga \u2019bl\u00e4ndaren\u2019 f\u00f6r att se postens hela livscykel, fr\u00e5n h\u00e5llbart skogsbruk till den slutliga \u00e5tervinningen, anv\u00e4nder kampanjen fakta f\u00f6r att f\u00e5 m\u00e4nniskor att omv\u00e4rdera vad post kan vara n\u00e4r r\u00e4tt h\u00e5llbara beslut fattas vid r\u00e4tt tidpunkt. Vi vill dock att den ska vara mer \u00e4n bara informativ \u2013 vi vill att kampanjen ska vara anv\u00e4ndbar. Vi vill att de som anv\u00e4nder eller \u00f6verv\u00e4ger att anv\u00e4nda kommersiell post ska ha den information de beh\u00f6ver f\u00f6r att fatta bra beslut \u2013 s\u00e5 att de kan forts\u00e4tta investera i ett mycket effektivt och kreativt medium, men g\u00f6ra det med vetskapen om att de samtidigt minimerar koldioxidp\u00e5verkan fr\u00e5n dessa val och bidrar till en mer cirkul\u00e4r ekonomi.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketreach, marknadsf\u00f6ringsauktoriteten inom kommersiell post, presenterar en ny branschf\u00f6rsta studie av den kommersiella postens milj\u00f6p\u00e5verkan. Livscykelanalysen (LCA*) \u00e4r en djupg\u00e5ende granskning av varje enskild del och st\u00f6ds av en sl\u00e5ende ny kreativ kampanj med fokus p\u00e5 \u201dpostens cirkul\u00e4ra f\u00f6rdel\u201d och hur den kan bidra till en cirkul\u00e4r, regenerativ ekonomi. Den nya unders\u00f6kningen, som genomf\u00f6rdes av [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Mail Marketreach lanserar branschens f\u00f6rsta livscykelstudie som uppt\u00e4cker \u201dpostens cirkul\u00e4ra f\u00f6rdel\u201d - Two Sides<\/title>\n<meta name=\"description\" content=\"Marketreach presenterar en ny branschens f\u00f6rsta studie av den kommersiella postens milj\u00f6p\u00e5verkan. 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