{"id":8090,"date":"2024-07-12T11:29:05","date_gmt":"2024-07-12T11:29:05","guid":{"rendered":"https:\/\/twosides.info\/att-beratta-den-hallbara-berattelsen-om-papperspost\/"},"modified":"2024-07-12T11:29:05","modified_gmt":"2024-07-12T11:29:05","slug":"att-beratta-den-hallbara-berattelsen-om-papperspost","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/att-beratta-den-hallbara-berattelsen-om-papperspost\/","title":{"rendered":"Att ber\u00e4tta den h\u00e5llbara ber\u00e4ttelsen om papperspost"},"content":{"rendered":"\n

Vi har ett problem<\/h3>\n\n\n\n

Allt oftare f\u00f6rs\u00f6ker organisationer, i syfte att minska kostnaderna, f\u00e5 sina kunder att \u00f6verg\u00e5 till digital kommunikation genom vilseledande och ogrundade marknadsf\u00f6ringsbudskap som \u201dBli gr\u00f6n \u2013 sluta anv\u00e4nda papper\u201d eller \u201dV\u00e4lj e-fakturering och hj\u00e4lp till att r\u00e4dda ett tr\u00e4d\u201d \u2013 men detta \u00e4r Greenwashing.<\/p>\n\n\n\n

En unders\u00f6kning genomf\u00f6rd av Two Sides1<\/sup> visar att konsumenternas uppfattningar p\u00e5verkas av dessa budskap och att de inte f\u00f6rst\u00e5r v\u00e5r fantastiska milj\u00f6ber\u00e4ttelse. Endast 15 % f\u00f6rst\u00e5r att skogarna i Europa faktiskt v\u00e4xer \u2013 motsvarande 1 500 fotbollsplaner varje dag2<\/sup> \u2013 och bara 18 % k\u00e4nner till v\u00e5ra imponerande \u00e5tervinningsniv\u00e5er: 71 % f\u00f6r papper3<\/sup> och 82 % f\u00f6r Pappersf\u00f6rpackning4<\/sup>. \u00c5r 2022 samlades totalt 55 miljoner ton papper in och \u00e5tervanns i Europa3<\/sup>.<\/p>\n\n\n\n

Men konsumenterna tycker om och vill ha fysisk tryckt post. Data fr\u00e5n rapporten Trend Tracker1<\/sup> visade att 76 % vill ha m\u00f6jligheten att v\u00e4lja och inte vill tvingas \u00f6verg\u00e5 till digital kommunikation.<\/p>\n\n\n\n

Det \u00e4r upp till oss!<\/h3>\n\n\n\n

Som bransch m\u00e5ste vi f\u00f6rs\u00e4kra konsumenterna om den h\u00e5llbara ber\u00e4ttelsen om fysisk post och Pappersbaserad f\u00f6rpackning.<\/strong><\/p>\n\n\n\n

NYHET \u2013 <\/strong>Tv\u00e5 av de popul\u00e4raste resurserna fr\u00e5n Two Sides, h\u00e4ftena Myter och fakta och Packaging Facts, har uppdaterats med den allra senaste forskningen, fakta och resultaten om papper och Pappersf\u00f6rpackning samt den senaste rapporten Trend Tracker fr\u00e5n Two Sides.<\/p>\n\n\n\n

\"M&F<\/figure>\n\n\n\n

Det nya h\u00e4ftet Myter och fakta utforskar nio vanliga myter, fr\u00e5n \u201dDe europeiska skogarna krymper\u201d till \u201dPapper sl\u00f6sar med v\u00e4rdefulla resurser\u201d, och sl\u00e5r sedan h\u00e5l p\u00e5 dessa myter med hj\u00e4lp av en serie obestridliga fakta. Det nya h\u00e4ftet Packaging Facts presenterar samtidigt \u00e5tta tydliga sk\u00e4l till varf\u00f6r Pappersf\u00f6rpackning \u00e4r det naturliga valet f\u00f6r varum\u00e4rkes\u00e4gare, \u00e5terf\u00f6rs\u00e4ljare och konsumenter.<\/p>\n\n\n\n

Two Sides tar ocks\u00e5 fram en rad resurser som \u00e4r utformade f\u00f6r att delas i sociala medier. Dessa resurser omfattar en serie minivideor och faktografik \u2013 korta, l\u00e4ttillg\u00e4ngliga fakta som snabbt kan publiceras p\u00e5 valfri plattform eller anv\u00e4ndas som en del av en presentation.<\/p>\n\n\n\n

\"Facto<\/figure>\n\n\n\n

Medlemmar i Two Sides kan anpassa alla resurser med sin f\u00f6retagslogotyp. Genom att l\u00e4gga till f\u00f6retagets logotyp kan det samprofilerade materialet fr\u00e5n Two Sides bli ett v\u00e4rdefullt verktyg att dela med kunder och intressenter samt f\u00f6rse marknadsf\u00f6ringsteamen med h\u00e5llbara fakta att anv\u00e4nda.<\/p>\n\n\n\n

Engagera dig och hj\u00e4lp till att ber\u00e4tta v\u00e5r fantastiska ber\u00e4ttelse<\/h3>\n\n\n\n

Tryckerier, posthanteringsf\u00f6retag och alla som arbetar med att skapa trycksaker b\u00f6r st\u00f6dja Two Sides och anv\u00e4nda de resurser som tagits fram f\u00f6r att hj\u00e4lpa till att ber\u00e4tta den fantastiska h\u00e5llbara ber\u00e4ttelsen om trycksaker och fysisk post.<\/p>\n\n\n\n

Hittills har Two Sides globalt framg\u00e5ngsrikt engagerat \u00f6ver 1 180 organisationer (263 i Storbritannien) f\u00f6r att \u00e4ndra eller ta bort vilseledande p\u00e5st\u00e5enden om papper, d\u00e4ribland AXA, Barclays, O2, E.ON och BT, f\u00f6r att n\u00e4mna n\u00e5gra.<\/p>\n\n\n\n

Mer information finns p\u00e5: twosides.info\/become-a-member<\/a><\/p>\n\n\n\n

Kontakta oss p\u00e5: enquiries@twosides.info<\/a><\/p>\n\n\n\n

K\u00e4llor<\/strong><\/p>\n\n\n\n

    \n
  1. Two Sides Trend Tracker 2023<\/a><\/li>\n\n\n\n
  2. Two Sides analys av FAO-data, 2005\u20132020<\/a><\/li>\n\n\n\n
  3. Cepi, viktig statistik, 2022<\/a><\/li>\n\n\n\n
  4. Eurostat, \u00e5tervinningsgrad f\u00f6r f\u00f6rpackningsavfall efter typ av f\u00f6rpackning (EU27), 2020<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Vi har ett problem Allt oftare f\u00f6rs\u00f6ker organisationer, i syfte att minska kostnaderna, f\u00e5 sina kunder att \u00f6verg\u00e5 till digital kommunikation genom vilseledande och ogrundade marknadsf\u00f6ringsbudskap som \u201dBli gr\u00f6n \u2013 sluta anv\u00e4nda papper\u201d eller \u201dV\u00e4lj e-fakturering och hj\u00e4lp till att r\u00e4dda ett tr\u00e4d\u201d \u2013 men detta \u00e4r Greenwashing. En unders\u00f6kning genomf\u00f6rd av Two Sides1 visar […]<\/p>\n","protected":false},"author":1,"featured_media":2779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nAtt ber\u00e4tta den h\u00e5llbara ber\u00e4ttelsen om papperspost - Two Sides<\/title>\n<meta name=\"description\" content=\"I allt st\u00f6rre utstr\u00e4ckning f\u00f6rs\u00f6ker organisationer, i syfte att minska kostnaderna, f\u00e5 sina kunder att anv\u00e4nda digital kommunikation online genom vilseledande och...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/att-beratta-den-hallbara-berattelsen-om-papperspost\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Att ber\u00e4tta den h\u00e5llbara ber\u00e4ttelsen om papperspost - 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