{"id":8101,"date":"2024-07-31T14:51:48","date_gmt":"2024-07-31T14:51:48","guid":{"rendered":"https:\/\/twosides.info\/sammanfattning-av-webbinariet-the-evolution-to-packaging\/"},"modified":"2024-07-31T14:51:48","modified_gmt":"2024-07-31T14:51:48","slug":"sammanfattning-av-webbinariet-the-evolution-to-packaging","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/sammanfattning-av-webbinariet-the-evolution-to-packaging\/","title":{"rendered":"Sammanfattning av webbinariet The Evolution To Packaging"},"content":{"rendered":"\n

Det andra Two Sides-webbinariet om f\u00f6rpackningar gav insikter fr\u00e5n hela Europa om f\u00f6rdelarna med paper packaging framf\u00f6r plast och om hur varum\u00e4rken kan \u00f6vertygas att genomf\u00f6ra f\u00f6r\u00e4ndringen.<\/strong><\/p>\n\n\n\n

Efter framg\u00e5ngen med det f\u00f6rsta Two Sides-webbinariet om f\u00f6rpackningar i april samlade organisationen fyra av Europas ledande experter p\u00e5 h\u00e5llbara material f\u00f6r att presentera den senaste informationen och sina \u00e5sikter om f\u00f6rpackningsindustrin och om hur den gradvis g\u00e5r fr\u00e5n plast f\u00f6r eng\u00e5ngsbruk till papper och kartong.<\/p>\n\n\n\n

Efterfr\u00e5gan p\u00e5 h\u00e5llbara f\u00f6rpackningar \u00f6kar snabbt \u00f6ver hela v\u00e4rlden, och f\u00f6rpackningsindustrin st\u00e5r tydligt p\u00e5 tr\u00f6skeln till en \u00f6verg\u00e5ng till en mer cirkul\u00e4r framtid, d\u00e4r utbudet av m\u00f6jliga material ut\u00f6kas till att omfatta \u00e4ven material fr\u00e5n mindre traditionella k\u00e4llor. En av dessa k\u00e4llor \u00e4r t\u00e5ng, som finns i riklig m\u00e4ngd och \u00e4r helt naturlig \u2013 n\u00e5got som bel\u00e4ggningsf\u00f6retaget Kelpi har byggt en hel aff\u00e4rsplan kring.<\/p>\n\n\n\n

Hugo Adams, Chief Commercial Officer p\u00e5 Kelpi, inledde sin presentation med att beskriva den enorma omfattningen av det plastproblem som v\u00e4rlden st\u00e5r inf\u00f6r. \u201d171 biljoner\u201d, konstaterade han. \u201dS\u00e5 m\u00e5nga mikroplastpartiklar sk\u00f6ljs runt i v\u00e5ra hav och skr\u00e4par ned v\u00e5ra landskap. De har hittats p\u00e5 toppen av Mount Everest och l\u00e4ngst ned i Marianergraven. Det finns mikroplast i \u00f6l och honung. De finns i luften vi andas och vattnet vi dricker.\u201d<\/p>\n\n\n\n

Kelpis l\u00f6sning \u00e4r en blandning av t\u00e5ng och vegetabilisk olja som bel\u00e4gger papper och kartong f\u00f6r att skapa en barri\u00e4r f\u00f6r fiberf\u00f6rpackningar. Den innovativa barri\u00e4rl\u00f6sningen \u00e4r helt \u00e5tervinningsbar och biologiskt nedbrytbar (den bryts ned i havet inom 12 m\u00e5nader) och har vunnit m\u00e4ngder av utm\u00e4rkelser samt avtal med varum\u00e4rken som Waitrose.<\/p>\n\n\n\n

\u201dOm vi inte f\u00f6r\u00e4ndrar saker och ting\u201d, sade Adams, \u201dkommer vi \u00e5r 2040 att ha dubbelt s\u00e5 mycket global plastf\u00f6rorening och fyra g\u00e5nger s\u00e5 mycket total marin f\u00f6rorening. Vi m\u00e5ste utnyttja kraften i initiativf\u00f6rm\u00e5gan f\u00f6r att p\u00e5skynda inf\u00f6randet av h\u00e5llbara metoder och nya material.\u201d<\/p>\n\n\n\n

Den naturliga l\u00f6sningen<\/h3>\n\n\n\n

N\u00e4st p\u00e5 tur var Sanna Fager, Chief Commercial Officer p\u00e5 PulPac, en av v\u00e4rldens ledande producenter av torrformad fiber \u2013 ett material som med framg\u00e5ng anv\u00e4nds f\u00f6r en m\u00e4ngd olika mat- och dryckesf\u00f6rpackningar, till exempel lock till kaffemuggar och flaskor.<\/p>\n\n\n\n

Fr\u00e5n sitt kontor i Sverige lovordade Fager f\u00f6rdelarna med torrformad fiber j\u00e4mf\u00f6rt med plast f\u00f6r eng\u00e5ngsbruk, med h\u00f6g \u00e5tervinningsgrad och 80 % l\u00e4gre koldioxidutsl\u00e4pp under tillverkningen j\u00e4mf\u00f6rt med plast. \u201dVi vet att europeiska konsumenter f\u00f6redrar pappers- och kartongf\u00f6rpackningar p\u00e5 grund av deras h\u00e5llbarhet\u201d, sade hon. \u201dMen det viktigaste \u00e4r att de inte \u00e4r vana vid att betala f\u00f6r den h\u00e5llbarheten. De vill ha b\u00e5de h\u00e5llbarhet och bekv\u00e4mlighet.\u201d<\/p>\n\n\n\n

Webbinariet gick sedan vidare till Tyskland, d\u00e4r Philipp Eissner, Business Development Manager p\u00e5 Graphic Packaging International, v\u00e4ntade p\u00e5 att dela med sig av sina tankar om h\u00e5llbara f\u00f6rpackningars roll inom FMCG- och hygiensektorerna. Med uppmuntrande siffror som utg\u00e5ngspunkt \u2013 79 % av konsumenterna letar efter produkter i h\u00e5llbara f\u00f6rpackningar och 68 % inst\u00e4mmer i att kartongf\u00f6rpackningar \u00e4r en del av den milj\u00f6m\u00e4ssiga l\u00f6sningen \u2013 gick han igenom hela spektrumet av \u00f6verv\u00e4ganden f\u00f6r varum\u00e4rken som byter fr\u00e5n plast till Pappersbaserad f\u00f6rpackning, fr\u00e5n h\u00e5llbarhet och bekv\u00e4mlighet till skydd och cirkularitet.<\/p>\n\n\n\n

\u201dKartong erbjuder en mycket bra l\u00f6sning f\u00f6r komplexa f\u00f6r\u00e4ndringar om man kombinerar teknik och operativ expertis\u201d, sade han. \u201dOm man g\u00e5r den kritiska v\u00e4gen genom f\u00f6r\u00e4ndringen \u00e4r ett n\u00e4ra samarbete mellan er och er f\u00f6rpackningspartner avg\u00f6rande f\u00f6r en lyckad lansering. Om kunder v\u00e5gar ta en risk och vara f\u00f6rst med en framg\u00e5ngsrik l\u00f6sning kommer andra att f\u00f6lja efter \u2013 s\u00e5 varf\u00f6r inte vara f\u00f6rst?\u201d<\/p>\n\n\n\n

\u00d6ka tempot!<\/h3>\n\n\n\n

P\u00e5 samma sida av Europa j\u00e4mf\u00f6rde Herwig Kirchberger, Managing Director p\u00e5 det \u00f6sterrikiska forskningsf\u00f6retaget DELSCI, plast och papper under hela sin presentation. Han pekade p\u00e5 milj\u00f6problemen med plast f\u00f6r Eng\u00e5ngsbruk samt de tekniska utmaningarna med Pappersbaserad f\u00f6rpackning.<\/p>\n\n\n\n

Som n\u00e5gon som befinner sig i frontlinjen f\u00f6r f\u00f6rpackningsforskning har Kirchberger en djup f\u00f6rst\u00e5else f\u00f6r de viktigaste trenderna inom sektorn, bland annat minskad komplexitet, bekv\u00e4mlighet, smarta och aktiva l\u00f6sningar, anpassade\/modul\u00e4ra l\u00f6sningar samt transparenta biomaterial. Han f\u00f6rst\u00e5r ocks\u00e5 att \u00e4ven om milj\u00f6argumenten f\u00f6r att anv\u00e4nda papper framf\u00f6r plast \u00e4r v\u00e4lgrundade, kvarst\u00e5r ett antal hinder n\u00e4r det g\u00e4ller en fullst\u00e4ndig \u00f6verg\u00e5ng.<\/p>\n\n\n\n

\u201dPapper har naturligtvis en mycket positiv h\u00e5llbarhetsprofil, men det har fortfarande s\u00e4mre prestanda j\u00e4mf\u00f6rt med plast\u201d, sade han. \u201dVi m\u00e5ste arbeta med alla barri\u00e4rer, inte bara vatten\u00e5nga utan \u00e4ven syre, aromer och mineralmigration. F\u00f6rpackningsindustrin \u00e4r inte den snabbaste branschen n\u00e4r det g\u00e4ller utveckling av nya produkter, s\u00e5 vi m\u00e5ste bli snabbare p\u00e5 att anpassa oss till mer agila strategier f\u00f6r aff\u00e4rsutveckling av produkter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Det andra Two Sides-webbinariet om f\u00f6rpackningar gav insikter fr\u00e5n hela Europa om f\u00f6rdelarna med paper packaging framf\u00f6r plast och om hur varum\u00e4rken kan \u00f6vertygas att genomf\u00f6ra f\u00f6r\u00e4ndringen. Efter framg\u00e5ngen med det f\u00f6rsta Two Sides-webbinariet om f\u00f6rpackningar i april samlade organisationen fyra av Europas ledande experter p\u00e5 h\u00e5llbara material f\u00f6r att presentera den senaste informationen och […]<\/p>\n","protected":false},"author":1,"featured_media":2803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSammanfattning av webbinariet The Evolution To Packaging - Two Sides<\/title>\n<meta name=\"description\" content=\"Det andra Two Sides Packaging Webinar gav insikter fr\u00e5n hela Europa om f\u00f6rdelarna med pappersf\u00f6rpackningar j\u00e4mf\u00f6rt med plast och om att \u00f6vertyga...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/sammanfattning-av-webbinariet-the-evolution-to-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sammanfattning av webbinariet The Evolution To Packaging - 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