{"id":8107,"date":"2023-08-24T15:44:06","date_gmt":"2023-08-24T15:44:06","guid":{"rendered":"https:\/\/twosides.info\/unboxingens-inflytande\/"},"modified":"2023-08-24T15:44:06","modified_gmt":"2023-08-24T15:44:06","slug":"unboxingens-inflytande","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/unboxingens-inflytande\/","title":{"rendered":"Unboxingens inflytande"},"content":{"rendered":"\n

Unboxingupplevelsen forts\u00e4tter att vara en viktig faktor f\u00f6r att f\u00e5nga kundernas uppm\u00e4rksamhet, d\u00e4r h\u00e5llbarhet \u00e4r ett av de b\u00e4sta s\u00e4tten att samla p\u00e5 sig gillamarkeringar.<\/strong><\/p>\n\n\n\n

F\u00f6rpackningsv\u00e4rlden blickar st\u00e4ndigt fram\u00e5t och utvecklas med nya designer och processer. Men det finns n\u00e5gra aspekter av branschen som inte f\u00f6r\u00e4ndras lika snabbt och som m\u00e5ste beaktas i all design riktad till konsumenter.<\/p>\n\n\n\n

En av dessa aspekter \u00e4r unboxingupplevelsen. Unboxing, som har funnits sedan YouTube grundades f\u00f6r n\u00e4stan tv\u00e5 decennier sedan, \u00e4r det v\u00e4lbekanta n\u00e4tfenomenet d\u00e4r n\u00e5gon packar upp en produkt. Det \u00e4r en till synes enkel process, men den revolutionerade f\u00f6rpackningsindustrin, och f\u00f6retag b\u00f6rjade investera stort i sin f\u00f6rpackningsdesign f\u00f6r att g\u00f6ra uppackningen mer tilltalande.<\/p>\n\n\n\n

\u00c4ven om unboxing kan ha hamnat utanf\u00f6r mediernas fokus sedan storhetstiden 2015, \u00e4r videorna inte mindre popul\u00e4ra. Unga kreat\u00f6rer som Ryan Kaji och Vlad and Niki har \u00f6ver 100 miljoner prenumeranter, samt lukrativa avtal med en rad f\u00f6retag f\u00f6r sitt kontinuerliga inneh\u00e5ll d\u00e4r de packar upp och leker med leksaker.<\/p>\n\n\n\n

Nu, i takt med e-handelns och prenumerationsboxarnas framv\u00e4xt, \u00e4r unboxingupplevelsen \u00e5ter h\u00f6gaktuell f\u00f6r f\u00f6retag som inte bara vill visa upp sin designf\u00f6rm\u00e5ga utan ocks\u00e5 sina h\u00e5llbarhetsmeriter.<\/p>\n\n\n\n

Det \u00e4r insidan som r\u00e4knas<\/h3>\n\n\n\n

Designf\u00f6rm\u00e5gan kommer till uttryck genom en rad trender under utveckling. En av dem \u00e4r tryck p\u00e5 insidan av f\u00f6rpackningen, vilket i praktiken f\u00f6rdubblar den yta ett varum\u00e4rke har f\u00f6r att f\u00f6rh\u00f6ja unboxingupplevelsen och samtidigt f\u00f6rst\u00e4rka varum\u00e4rkets v\u00e4rderingar och budskap.<\/p>\n\n\n\n

Utvecklingen inom digital tryckteknik har inneburit att det nu g\u00e5r snabbare och \u00e4r mer kostnadseffektivt att trycka detaljerade designer p\u00e5 f\u00f6rpackningens b\u00e5da sidor, samtidigt som det g\u00e5r att g\u00f6ra design\u00e4ndringar i sista minuten.<\/p>\n\n\n\n

En annan trend \u00e4r att l\u00e4gga till f\u00f6rpackningsmaterial som ger unboxingupplevelsen ett ljudinslag. Flera varum\u00e4rken experimenterar med material som glassine, ett helt fiberbaserat material som liknar vaxat papper. N\u00e4r f\u00f6rpackningen \u00f6ppnas skapar glassinet ett prasslande, knastrande ljud som enligt en kund p\u00e5minner om \u201datt rota runt bland paket p\u00e5 julaftons morgon.\u201d<\/p>\n\n\n\n

\u201dHur f\u00f6rvandlar man en transaktion till en meningsfull upplevelse?<\/em>\u201d sa Jessica Black, f\u00f6rs\u00e4ljningschef p\u00e5 JBM Packaging, till Packaging Dive<\/a>. \u201dHur f\u00f6rvandlar man den till en relation? Och vad kan man g\u00f6ra f\u00f6r att skapa den typen av engagemang med kunden som man vanligtvis inte f\u00e5r genom en transaktionsbaserad k\u00f6pupplevelse inom e-handel?<\/em>\u201d<\/p>\n\n\n\n

Visa upp din h\u00e5llbarhet<\/h3>\n\n\n\n

Men bra f\u00f6rpackningar som samlar p\u00e5 sig gillamarkeringar handlar inte bara om design. M\u00e5nga kunder, liksom influencers, bed\u00f6mer en f\u00f6rpacknings h\u00e5llbarhetsmeriter medan de ivrigt packar upp den. Produkter med f\u00f6r mycket f\u00f6rpackningsmaterial i f\u00f6rh\u00e5llande till sin storlek f\u00e5r tummen ner, medan m\u00e4nniskor \u00e4r betydligt mer medvetna om v\u00e4rdet av FSC (Forest Stewardship Council)- och PEFC-certifiering (The Programme for the Endorsement of Forest Certification).<\/p>\n\n\n\n

Den \u00f6kade medvetenheten om h\u00e5llbarhet syns i den senaste Two Sides Trend Tracker-rapporten<\/a>. P\u00e5 fr\u00e5gan om sina f\u00f6rpackningspreferenser svarar 59 % av de europeiska konsumenterna att de f\u00f6redrar att produkter som best\u00e4lls online levereras i Pappersf\u00f6rpackning, medan 55 % skulle vara villiga att betala mer f\u00f6r en produkt om den var f\u00f6rpackad med h\u00e5llbara material. Samtidigt skulle 41 % \u00f6verv\u00e4ga att undvika en \u00e5terf\u00f6rs\u00e4ljare om den inte f\u00f6rs\u00f6kte minska sin anv\u00e4ndning av icke-\u00e5tervinningsbara f\u00f6rpackningar.<\/p>\n\n\n\n

I Europa \u00e4r papper och kartong de mest \u00e5tervunna f\u00f6rpackningsmaterialen. \u00c5r 2020 \u00e5tervanns 81,5 % av pappers- och kartongf\u00f6rpackningarna, vilket var b\u00e4ttre \u00e4n metallf\u00f6rpackningar (75,7 %), glasf\u00f6rpackningar (75,9 %) och betydligt b\u00e4ttre \u00e4n plastf\u00f6rpackningar (37,6 %).[1]<\/p>\n\n\n\n

\u201dDessa resultat visar att h\u00e5llbarhet \u00e4r en av de viktigaste faktorerna som konsumenterna efterfr\u00e5gar i sina f\u00f6rpackningar<\/em>\u201d, s\u00e4ger Josh Birch, kampanjansvarig f\u00f6r Two Sides UK, \u201doch genom att anv\u00e4nda certifierade Pappersbaserade f\u00f6rpackningar visar varum\u00e4rken alla sina kunder att de v\u00e4rnar om milj\u00f6n<\/em>.\u201d<\/p>\n\n\n\n

Mer information om Two Sides Trend Tracker-unders\u00f6kningen och m\u00f6jlighet att anm\u00e4la ditt intresse f\u00f6r att ta emot rapporten finns p\u00e5 www.twosides.info\/trend-tracker-2023<\/a><\/p>\n\n\n\n

K\u00e4llor<\/h3>\n\n\n\n
    \n\n
  1. Eurostat, \u00e5tervinningsgrad f\u00f6r f\u00f6rpackningsavfall efter typ av f\u00f6rpackning (EU27), 2020<\/a><\/li>\n\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Unboxingupplevelsen forts\u00e4tter att vara en viktig faktor f\u00f6r att f\u00e5nga kundernas uppm\u00e4rksamhet, d\u00e4r h\u00e5llbarhet \u00e4r ett av de b\u00e4sta s\u00e4tten att samla p\u00e5 sig gillamarkeringar. F\u00f6rpackningsv\u00e4rlden blickar st\u00e4ndigt fram\u00e5t och utvecklas med nya designer och processer. Men det finns n\u00e5gra aspekter av branschen som inte f\u00f6r\u00e4ndras lika snabbt och som m\u00e5ste beaktas i all design […]<\/p>\n","protected":false},"author":1,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nUnboxingens inflytande - Two Sides<\/title>\n<meta name=\"description\" content=\"Uppackningsupplevelsen \u00e4r fortfarande en viktig faktor f\u00f6r att f\u00e5nga kundernas uppm\u00e4rksamhet, och h\u00e5llbarhet \u00e4r ett av de b\u00e4sta s\u00e4tten att samla p\u00e5 sig gilla-markeringar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/unboxingens-inflytande\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unboxingens inflytande - Two Sides\" \/>\n<meta property=\"og:description\" content=\"Uppackningsupplevelsen \u00e4r fortfarande en viktig faktor f\u00f6r att f\u00e5nga kundernas uppm\u00e4rksamhet, och h\u00e5llbarhet \u00e4r ett av de b\u00e4sta s\u00e4tten att samla p\u00e5 sig gilla-markeringar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/sv\/unboxingens-inflytande\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T15:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2023\/08\/AdobeStock_514116006-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"Unboxingens inflytande\",\"datePublished\":\"2023-08-24T15:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/\"},\"wordCount\":735,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/AdobeStock_514116006-web.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/unboxingens-inflytande\\\/\",\"name\":\"Unboxingens inflytande - 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