{"id":8125,"date":"2024-02-05T11:58:07","date_gmt":"2024-02-05T11:58:07","guid":{"rendered":"https:\/\/twosides.info\/sammanfattning-av-two-sides-partnerwebbinarium-2024\/"},"modified":"2024-02-05T11:58:07","modified_gmt":"2024-02-05T11:58:07","slug":"sammanfattning-av-two-sides-partnerwebbinarium-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/sammanfattning-av-two-sides-partnerwebbinarium-2024\/","title":{"rendered":"Sammanfattning av Two Sides partnerwebbinarium 2024"},"content":{"rendered":"\n

Ta reda p\u00e5 mer om Two Sides senaste aktiviteter och kampanjresultat samt f\u00e5 ta del av tankarna fr\u00e5n g\u00e4sttalaren Andrea Boltho, Director of Oxford Economics.<\/strong><\/p>\n\n\n\n

Two Sides-partnerwebbinariet \u00e4r ett \u00e5terkommande tillf\u00e4lle f\u00f6r medlemmar och partner att h\u00e5lla sig uppdaterade om organisationens arbete och f\u00e5 en inblick i exakt vad den globala medlemsorganisationen har gjort under de senaste 12 m\u00e5naderna, samt ta del av planerna f\u00f6r 2024.<\/p>\n\n\n\n

F\u00f6rutom att ge onlinepubliken en uppdatering om Two Sides aktiviteter brukar webbinariet ha en g\u00e4sttalare med unik inblick i branschen och det bredare ekonomiska l\u00e4get \u2013 n\u00e5got som Andrea Boltho, Director of Oxford Economics, har \u00e5rtionden av erfarenhet av.<\/p>\n\n\n\n

Resultat i siffror<\/h3>\n\n\n\n

De viktigaste siffrorna f\u00f6r Two Sides \u00e4r att organisationen fick 32 nya brittiska medlemmar under 2023, och ytterligare 5 under den f\u00f6rsta m\u00e5naden av 2024. Two Sides \u00e4r ocks\u00e5 mycket glada \u00f6ver att v\u00e4lkomna tv\u00e5 nya centrala medlemmar, Koehler Paper SE och Lenzing Papier GmbH.<\/p>\n\n\n\n

En av Two Sides st\u00f6rsta unders\u00f6kningar \u00e4r Trend Tracker-rapporten<\/a>. Den globala rapporten uppdateras vartannat \u00e5r och unders\u00f6ker konsumenternas preferenser, uppfattningar och inst\u00e4llning till tryck, papper och pappersbaserad f\u00f6rpackning. Den visade att \u00e4ven om konsumenternas l\u00e4spreferenser f\u00f6r papper har f\u00f6rb\u00e4ttrats efter covid-19, tror konsumenterna fortfarande att Europas skogar minskar.<\/p>\n\n\n\n

\u201dF\u00f6r Two Sides handlar den h\u00e4r rapporten om att f\u00f6rst\u00e5 vad konsumenterna tycker om v\u00e5ra produkter och v\u00e5r p\u00e5verkan\u201d, f\u00f6rklarade Jonathan Tame, Managing Director Europe p\u00e5 Two Sides. \u201dF\u00f6rutom uppfattningen att skogarna minskar finns det fortfarande en betydande bristande f\u00f6rst\u00e5else f\u00f6r v\u00e5r mycket h\u00f6ga \u00e5tervinningsgrad. Papper \u00e4r dock definitivt det milj\u00f6m\u00e4ssigt b\u00e4sta valet n\u00e4r det g\u00e4ller olika material f\u00f6r f\u00f6rpackningar. Konsumenterna f\u00f6redrar definitivt papper.\u201d<\/p>\n\n\n\n

Viktiga kampanjaktiviteter<\/h3>\n\n\n\n

Two Sides driver tv\u00e5 kampanjer: Anti-greenwashing och Love Paper. Den f\u00f6rsta bem\u00f6ter negativa \u2013 och ofta falska \u2013 p\u00e5st\u00e5enden om papper och pappersf\u00f6rpackningar, medan den andra syftar till att f\u00f6rb\u00e4ttra allm\u00e4nhetens uppfattning om papper genom annonsering, onlineinneh\u00e5ll och sociala medier.<\/p>\n\n\n\n

Anti-greenwashing-kampanjen<\/a> har varit s\u00e4rskilt aktiv p\u00e5 sistone. Stora varum\u00e4rken som British Gas och EDF har l\u00e4mnat vilseledande p\u00e5st\u00e5enden om tryck och papper i sin marknadskommunikation och uppmanat sina kunder att g\u00e5 \u00f6ver till digitala l\u00f6sningar med budskap som \u201dHj\u00e4lp oss att hj\u00e4lpa planeten med pappersl\u00f6sa r\u00e4kningar\u201d och \u201dGenom att v\u00e4lja pappersl\u00f6st hj\u00e4lper du oss att spara 2 040 tr\u00e4d varje \u00e5r\u201d.<\/p>\n\n\n\n

Dessa p\u00e5st\u00e5enden bortser inte bara fr\u00e5n den h\u00f6ga h\u00e5llbarhetsniv\u00e5n inom pappersindustrin, utan uppmuntrar ocks\u00e5 till anv\u00e4ndning av digitala medier, som har ett betydande koldioxidavtryck. \u201dDe h\u00e4r huvudbudskapen \u00e4r oerh\u00f6rt skadliga f\u00f6r v\u00e5r bransch\u201d, sade Jonathan. \u201dDe st\u00f6ds inte av fakta, de bygger inte p\u00e5 vetenskaplig forskning och de \u00e4r oerh\u00f6rt skadliga.\u201d<\/p>\n\n\n\n

Two Sides Love Paper-kampanj<\/a> syftar till att reparera en del av den h\u00e4r skadan p\u00e5 uppfattningen om papper och pappersbaserad f\u00f6rpackning. Love Paper-annonser publiceras i n\u00e5gra av v\u00e4rldens ledande tidningar och magasin och n\u00e5r \u00f6ver 240 miljoner konsumenter varje \u00e5r. Detta kompletteras av ett brett utbud av inneh\u00e5ll i sociala medier och online som n\u00e5r \u00f6ver 25 miljoner m\u00e4nniskor.<\/p>\n\n\n\n

Visshet och os\u00e4kerhet<\/h3>\n\n\n\n

\u00c4ven om det r\u00e5der stor visshet kring h\u00e5llbarheten hos papper och pappersbaserad f\u00f6rpackning finns det betydligt mindre visshet kring ekonomin. Det var huvudbudskapet fr\u00e5n g\u00e4sttalaren Andrea Boltho, Director of Oxford Economics. Som \u00e5terkommande talare vid Two Sides evenemang kan Andrea f\u00f6rv\u00e4ntas ge en tydlig \u00f6verblick \u00f6ver det globala l\u00e4get \u2013 och nyheterna \u00e4r inte s\u00e4rskilt goda.<\/p>\n\n\n\n

\u201d2023 var f\u00f6rmodligen det v\u00e4rsta \u00e5ret ur ett geopolitiskt och ekonomiskt perspektiv som jag har upplevt\u201d, inledde han. \u201dJag tror inte att vi har haft ett lika d\u00e5ligt \u00e5r som f\u00f6rra \u00e5ret sedan 1945, och jag tror inte att det h\u00e4r \u00e5ret blir mycket b\u00e4ttre.\u201d<\/p>\n\n\n\n

Andrea redogjorde f\u00f6r de tre ekonomiska chockerna under de senaste tv\u00e5 \u00e5ren \u2013 covid, inflation och krig \u2013 och f\u00f6rklarade sedan effekterna av krigen i Ukraina och Gaza, liksom de l\u00e5ngsiktiga utmaningarna, s\u00e5som en \u00e5ldrande befolkning, f\u00f6rsvar och klimatf\u00f6r\u00e4ndringar. Mitt i allt el\u00e4nde finns en ljuspunkt i form av tekniken, d\u00e4r ett antal nya tekniker driver ekonomin fram\u00e5t.<\/p>\n\n\n\n

\u201dEn stor del av v\u00e4rldens ekonomiska tillv\u00e4xt sedan 1950-talet har drivits av ny teknik\u201d, sade han. \u201dDet finns m\u00e5nga nya tekniker, s\u00e5som bioteknik, nanoteknik och k\u00e4rnfusion f\u00f6r f\u00f6rnybar energi och milj\u00f6n. L\u00e4gg d\u00e4rtill artificiell intelligens, som ser mycket lovande ut. L\u00e5t oss hoppas att tekniken har potential att leda oss till en b\u00e4ttre v\u00e4rld \u00e4n den jag har beskrivit.\u201d<\/p>\n\n\n\n

Visa ditt st\u00f6d<\/p>\n\n\n\n

Efter en rad fr\u00e5gor till Andrea gick webbinariet vidare till en mer hoppfull framtid f\u00f6r papper, med information om hur medlemmarna kan engagera sig i Two Sides arbete. Det f\u00f6rsta s\u00e4ttet \u00e4r att anv\u00e4nda Love Paper-logotypen<\/a> i sin kommunikation f\u00f6r att visa sitt st\u00f6d f\u00f6r kampanjen och f\u00f6rklara pappers h\u00e5llbara egenskaper. Det andra \u00e4r att delta i Two Sides Packaging Webinar<\/a> den 15 februari 2024 och seminariet Power of Print den 5 november.<\/p>\n\n\n\n

\u201dAvslutningsvis vill jag tacka v\u00e5ra medlemmar\u201d, sade Jonathan. \u201dOch jag vill p\u00e5minna er alla om att det bara \u00e4r tillsammans som vi kan ber\u00e4tta den fantastiska historien om tryck, papper och pappersbaserad f\u00f6rpackning.\u201d<\/p>\n\n\n\n

Se inspelningen av webbinariet och ladda ner presentationerna p\u00e5: 2024-two-sides-partners-meeting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ta reda p\u00e5 mer om Two Sides senaste aktiviteter och kampanjresultat samt f\u00e5 ta del av tankarna fr\u00e5n g\u00e4sttalaren Andrea Boltho, Director of Oxford Economics. Two Sides-partnerwebbinariet \u00e4r ett \u00e5terkommande tillf\u00e4lle f\u00f6r medlemmar och partner att h\u00e5lla sig uppdaterade om organisationens arbete och f\u00e5 en inblick i exakt vad den globala medlemsorganisationen har gjort under […]<\/p>\n","protected":false},"author":1,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSammanfattning av Two Sides partnerwebbinarium 2024 - Two Sides<\/title>\n<meta name=\"description\" content=\"L\u00e4s det senaste om Two Sides aktiviteter och kampanjresultat samt tankarna hos g\u00e4sttalaren Andrea Boltho, Director of Oxford Economics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/sammanfattning-av-two-sides-partnerwebbinarium-2024\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sammanfattning av Two Sides partnerwebbinarium 2024 - 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