{"id":8132,"date":"2024-02-26T11:48:12","date_gmt":"2024-02-26T11:48:12","guid":{"rendered":"https:\/\/twosides.info\/sammanfattning-av-two-sides-packaging-webinar-2024\/"},"modified":"2024-02-26T11:48:12","modified_gmt":"2024-02-26T11:48:12","slug":"sammanfattning-av-two-sides-packaging-webinar-2024","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/sammanfattning-av-two-sides-packaging-webinar-2024\/","title":{"rendered":"Sammanfattning av Two Sides Packaging Webinar 2024"},"content":{"rendered":"\n

Det f\u00f6rsta Two Sides Packaging Webinar samlade tio av Europas ledande experter p\u00e5 f\u00f6rpackningar. H\u00e4r \u00e4r h\u00f6jdpunkterna \u2026<\/strong><\/p>\n\n\n\n

Det r\u00e5der knappast n\u00e5gon tvekan om att Pappersbaserad f\u00f6rpackning \u00e4r ett av de hetaste \u00e4mnena inom f\u00f6rpackningsindustrin just nu. Oavsett om det handlar om den \u00f6kande m\u00e4ngden plast som ers\u00e4tts med papper och papp \/ kartong p\u00e5 butikshyllorna, den fortsatta framg\u00e5ngen f\u00f6r e-handeln eller designinnovationer som st\u00e4rker varum\u00e4rkesupplevelsen, f\u00f6rst\u00e5r f\u00f6retag kraften i Pappersbaserad f\u00f6rpackning n\u00e4r det g\u00e4ller att st\u00f6dja deras h\u00e5llbarhetsv\u00e4rderingar.<\/p>\n\n\n\n

Som ett uttryck f\u00f6r detta globala intresse skapade Two Sides sitt f\u00f6rsta Packaging Webinar, d\u00e4r tio experter samlades f\u00f6r att f\u00f6rmedla viktig kunskap och insikter om sektorn \u2013 fr\u00e5n den senaste branschstatistiken och designtrender till ledande innovationer och teknik.<\/p>\n\n\n\n

Bransch\u00f6versikt<\/h3>\n\n\n\n

Efter en introduktion till Two Sides och organisationens arbete av Ian Bates, Partnership Director p\u00e5 Two Sides, gav Neil Osment en fascinerande \u00f6verblick \u00f6ver de europeiska marknaderna f\u00f6r wellpapp och falskartong. Den verkst\u00e4llande direkt\u00f6ren f\u00f6r unders\u00f6kningsf\u00f6retaget NOA visade den otroliga upp- och nedg\u00e5ngen i efterfr\u00e5gan p\u00e5 Wellpapp i Europa under de senaste tre \u00e5ren, medan den mer motst\u00e5ndskraftiga produktionen av falskartong h\u00f6ll i sig fram till slutet av 2022.<\/p>\n\n\n\n

Det ljusa omr\u00e5det f\u00f6r Neil \u00e4r ers\u00e4ttningen av plast med Pappersbaserad f\u00f6rpackning, med en betydande \u00f6kning p\u00e5 marknaden f\u00f6r \u00f6l och l\u00e4sk samt inom reng\u00f6ring och tv\u00e4tt, kylda produkter och mejerivaror. \u201dAtt ers\u00e4tta plast \u00e4r en st\u00e4ndig och konsekvent m\u00f6jlighet f\u00f6r f\u00f6rpackningsindustrin\u201d, sade han. \u201dS\u00e5 min uppmaning till alla \u00e4r: l\u00e5t oss designa och uppfinna!\u201d<\/p>\n\n\n\n

Den enorma potentialen hos Pappersbaserad f\u00f6rpackning lyftes \u00e4ven fram av Tony Lock, aff\u00e4rsansvarig f\u00f6r Storbritannien och Irland p\u00e5 HP. Tony h\u00f6ll en engagerande presentation som hyllade f\u00f6rdelarna med digitaltryck. Han inledde med att konstatera att digitaltryck enligt Accenture minskar v\u00e4rldens \u00e5rliga f\u00f6rpackningsavfall med 30 procent. D\u00e4refter gick han igenom de senaste trenderna inom digitaltryck och hur de kan f\u00f6r\u00e4ndra f\u00f6rpackningsindustrin: mindre tryckupplagor vid behov, personalisering, minskat spill, varum\u00e4rkesskydd och ungas inflytande \u2013 allt s\u00e5dant som bidrar till en enorm tillv\u00e4xt f\u00f6r digitaltryck.<\/p>\n\n\n\n

Designens v\u00e4rde<\/h3>\n\n\n\n

Som n\u00e5gon med en masterexamen med inriktning p\u00e5 kemi f\u00f6r tr\u00e4massa och papper \u00e4r det tydligt att Karl Axn\u00e4s, Head of Service p\u00e5 Stora Enso, kan sin sak n\u00e4r det g\u00e4ller Pappersbaserad f\u00f6rpackning. Hans presentation fokuserade p\u00e5 f\u00f6retagets arbete med formpressade fiberl\u00f6sningar och deras potential att ers\u00e4tta plast f\u00f6r Eng\u00e5ngsbruk. Han arbetar f\u00f6r n\u00e4rvarande med en rad leverant\u00f6rer och kunder och uppger att denna solida Fiberbaserade f\u00f6rpackning ger 60 procent l\u00e4gre utsl\u00e4pp \u00e4n plast, med 75 procent mindre maskinstillest\u00e5nd f\u00f6r reng\u00f6ring j\u00e4mf\u00f6rt med traditionella verktyg.<\/p>\n\n\n\n

Efter Karl gav Dane Whitehurst, Creative Director p\u00e5 Burgopak, onlinepubliken en inblick i designprocessen f\u00f6r att skapa en f\u00f6rpackning samt i de senaste designtrenderna. Som ett av landets mest efterfr\u00e5gade f\u00f6rpackningsf\u00f6retag har Dane arbetat med n\u00e5gra av v\u00e4rldens fr\u00e4msta varum\u00e4rken, s\u00e5som Google, Samsung, Unilever, Sony, Chase och HSBC, och f\u00f6rst\u00e5r d\u00e4rf\u00f6r vikten av varum\u00e4rkesbyggande och innovation. \u201dV\u00e5rt syfte \u00e4r att \u00f6vers\u00e4tta och destillera varum\u00e4rkesv\u00e4rden till produktupplevelser genom f\u00f6rpackningar\u201d, f\u00f6rklarade han. \u201dI grund och botten g\u00f6r vi riktigt fina l\u00e5dor som f\u00e5r m\u00e4nniskor att s\u00e4ga wow.\u201d<\/p>\n\n\n\n

Tillsammans med h\u00e5llbarhet har det enorma inflytandet fr\u00e5n videor om uppackning online gjort f\u00f6rpackningsdesign till ett avg\u00f6rande omr\u00e5de f\u00f6r varum\u00e4rken. \u201dM\u00e4nniskor vill ha vackra saker som g\u00f6r deras liv b\u00e4ttre och trevligare, men de vill ocks\u00e5 att samh\u00e4llet tar ansvar f\u00f6r v\u00e5r planet\u201d, sade Dane. \u201dJag tror att vi n\u00e4rmar oss en tid d\u00e5 h\u00e5llbarhet \u00e4r ouppl\u00f6sligt f\u00f6rbundet med f\u00f6rest\u00e4llningen om god design.\u201d<\/p>\n\n\n\n

Skandinaviska l\u00f6sningar<\/h3>\n\n\n\n

I seminariets sista del f\u00f6rflyttades deltagarna \u00f6ver Nordsj\u00f6n till Sverige, f\u00f6rst f\u00f6r att lyssna p\u00e5 Elin Furelid fr\u00e5n The Absolut Company och d\u00e4refter p\u00e5 Maja Kjellberg fr\u00e5n IKEA.<\/p>\n\n\n\n

Som Director of Future Packaging p\u00e5 The Absolut Company har Elin en central roll i att driva innovation f\u00f6r Absolut Vodka, Sveriges st\u00f6rsta drycksexport. Absolut finns p\u00e5 \u00f6ver 100 marknader v\u00e4rlden \u00f6ver och har ett rykte om sig att vara innovativt och tilltala den yngre generationen. D\u00e4rf\u00f6r var det kanske ingen \u00f6verraskning n\u00e4r f\u00f6retaget meddelade att det testade pappersflaskor.<\/p>\n\n\n\n

Glas kan ha en potentiellt o\u00e4ndlig livsl\u00e4ngd n\u00e4r det \u00e5tervinns p\u00e5 r\u00e4tt s\u00e4tt, medan papper erbjuder ett l\u00e4gre koldioxidavtryck, en h\u00f6gre \u00e5tervinningsgrad och l\u00e5g vikt. \u201dV\u00e5r vision \u00e4r en 100 procent biobaserad pappersflaska som kan \u00e5tervinnas i pappersfl\u00f6det\u201d, f\u00f6rklarade Elin.<\/p>\n\n\n\n

Efter tester av pappersflaskan p\u00e5 en svensk festival och i flera Tesco-butiker i Manchester, samt ett p\u00e5g\u00e5ende test i Sverige, samlar dryckesvarum\u00e4rket in information och \u00e5terkoppling om pappersflaskan. \u201dVi ser att Pappersf\u00f6rpackning inte uppfattas som n\u00e5got nytt av konsumenterna\u201d, sade Elin. \u201dM\u00e4nniskor ser ocks\u00e5 papper som ett trevligt material. De vill r\u00f6ra vid det, k\u00e4nna p\u00e5 det och till och med kyssa det.\u201d<\/p>\n\n\n\n

Slutligen f\u00f6rklarade Maja Kjellberg, Packaging Development Leader p\u00e5 IKEA, hur viktig Pappersbaserad f\u00f6rpackning \u00e4r f\u00f6r den globala m\u00f6belj\u00e4tten, b\u00e5de ur ett verksamhets- och h\u00e5llbarhetsperspektiv. Efter att ha radat upp en rad imponerande siffror \u2013 f\u00f6retaget anv\u00e4nder \u00f6ver en miljon ton f\u00f6rpackningar per \u00e5r f\u00f6r fyra miljarder f\u00f6rpackningar och \u00e5tta miljarder etiketter \u2013 gav hon en uppdatering om IKEAs arbete med att ers\u00e4tta plastf\u00f6rpackningar med papper.<\/p>\n\n\n\n

\u201dVi har g\u00e5tt fr\u00e5n 70 miljoner kilo total plastanv\u00e4ndning 2020 till 40 miljoner 2023\u201d, sade hon. \u201dMen vi beh\u00f6ver fortfarande minska v\u00e5r plastanv\u00e4ndning ytterligare, och v\u00e5r ambition \u00e4r att IKEA ska vara plastfritt senast 2028.\u201d<\/p>\n\n\n\n

Om du vill se inspelningarna av talarnas presentationer fr\u00e5n Two Sides Packaging Webinar g\u00e5r du till: twosides.info\/packaging-webinar-2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Det f\u00f6rsta Two Sides Packaging Webinar samlade tio av Europas ledande experter p\u00e5 f\u00f6rpackningar. H\u00e4r \u00e4r h\u00f6jdpunkterna \u2026 Det r\u00e5der knappast n\u00e5gon tvekan om att Pappersbaserad f\u00f6rpackning \u00e4r ett av de hetaste \u00e4mnena inom f\u00f6rpackningsindustrin just nu. Oavsett om det handlar om den \u00f6kande m\u00e4ngden plast som ers\u00e4tts med papper och papp \/ kartong p\u00e5 […]<\/p>\n","protected":false},"author":1,"featured_media":2869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSammanfattning av Two Sides Packaging Webinar 2024 - Two Sides<\/title>\n<meta name=\"description\" content=\"Det f\u00f6rsta webbinariet om f\u00f6rpackningar fr\u00e5n Two Sides samlade tio av Europas ledande f\u00f6rpackningsexperter. 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