{"id":8143,"date":"2023-04-26T09:09:47","date_gmt":"2023-04-26T09:09:47","guid":{"rendered":"https:\/\/twosides.info\/varfor-generation-z-foredrar-tryckta-bocker\/"},"modified":"2023-04-26T09:09:47","modified_gmt":"2023-04-26T09:09:47","slug":"varfor-generation-z-foredrar-tryckta-bocker","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/varfor-generation-z-foredrar-tryckta-bocker\/","title":{"rendered":"Varf\u00f6r generation Z f\u00f6redrar tryckta b\u00f6cker"},"content":{"rendered":"\n

Unga m\u00e4nniskor l\u00e4ser allt fler tryckta b\u00f6cker, vilket driver f\u00f6rs\u00e4ljningen och formar branschen<\/strong><\/p>\n\n\n\n

I den fortsatta dragkampen mellan tryckta b\u00f6cker och e-boksl\u00e4sare verkar det som att de tryckta b\u00f6ckerna vinner, s\u00e4rskilt i de ungas \u00f6gon. En ny rapport fr\u00e5n Pew Research<\/a> visar att generation Z (Gen Z) \u2013 det vill s\u00e4ga personer f\u00f6dda mellan 1997 och 2015 \u2013 \u00f6verv\u00e4ldigande f\u00f6redrar att l\u00e4sa tryckta b\u00f6cker framf\u00f6r att anv\u00e4nda en elektronisk enhet. Det motbevisar det vanliga antagandet att den h\u00e4r generationen s\u00e4tter det digitala fr\u00e4mst.<\/p>\n\n\n\n

Enligt rapporten uppgav n\u00e4stan 70 % av de amerikanska respondenterna i \u00e5ldern 18\u201329 \u00e5r att de l\u00e4ser tryckta b\u00f6cker, medan bara 42 % uppgav att de l\u00e4ser e-b\u00f6cker. Totalt uppgav \u00f6ver 80 % av personer i generation Z att de l\u00e4ser b\u00f6cker i n\u00e5got format \u2013 den h\u00f6gsta andelen av alla unders\u00f6kta \u00e5ldersgrupper.<\/p>\n\n\n\n

I Storbritannien ser det likadant ut. En rapport fr\u00e5n Nielsen BookData<\/a> visade att tryckta b\u00f6cker var det popul\u00e4raste s\u00e4ttet att l\u00e4sa bland brittiska bokk\u00f6pare i \u00e5ldern 13\u201324 \u00e5r och stod f\u00f6r 80 % av k\u00f6pen. Som j\u00e4mf\u00f6relse utgjorde e-b\u00f6cker bara 14 % av f\u00f6rs\u00e4ljningen i samma \u00e5ldersgrupp.<\/p>\n\n\n\n

Personligare, mer praktiskt och l\u00e4ttare att l\u00e4sa<\/h3>\n\n\n\n

Det finns flera anledningar till att generation Z driver marknaden f\u00f6r tryckta b\u00f6cker. M\u00e5nga h\u00e4nvisar till att det \u00e4r mer personligt och praktiskt att ha en tryckt bok, och att den \u00e4r l\u00e4tt att ta fram och l\u00e4gga undan. \u201dDet finns inget som g\u00e5r upp mot att \u00f6ppna en riktig bok i soffan eller p\u00e5 stranden\u201d, sa en 23-\u00e5rig l\u00e4sare till tidningen Business Insider magazine<\/a>. \u201dDe luktar dessutom fantastiskt.\u201d<\/p>\n\n\n\n

Andra anledningar \u00e4r att de \u00e4r l\u00e4ttare att l\u00e4sa, eftersom de g\u00f6r det enklare f\u00f6r l\u00e4saren att verkligen koncentrera sig och koppla bort omv\u00e4rlden. \u201dJag blir inte lika tr\u00f6tt i \u00f6gonen n\u00e4r jag l\u00e4ser tryckta b\u00f6cker\u201d, sa en 21-\u00e5rig student. \u201dJag m\u00e4rker ocks\u00e5 att jag fokuserar mer n\u00e4r jag l\u00e4ser en tryckt bok och har datorn avst\u00e4ngd.\u201d<\/p>\n\n\n\n

TikTok forts\u00e4tter att ha stort inflytande \u00f6ver bokmarknaden, och kanalen BookTok marknadsf\u00f6r vissa titlar och f\u00f6rfattare f\u00f6r miljontals unga l\u00e4sare. \u00c5r 2022 genomf\u00f6rde Nielsen en unders\u00f6kning bland ett antal l\u00e4sare och fann att var fj\u00e4rde hade anv\u00e4nt BookTok, och att dessa konsumenter stod f\u00f6r n\u00e4stan 90 miljoner bokk\u00f6p. F\u00f6rlagen f\u00f6ljer nu ivrigt BookTok lika noga som de veckovisa f\u00f6rs\u00e4ljningslistorna f\u00f6r att f\u00e5 information om vilka f\u00f6rfattare och genrer som f\u00e5r mest uppm\u00e4rksamhet, och anpassar sin marknadsf\u00f6ring d\u00e4refter.<\/p>\n\n\n\n

Ett \u00f6vertygande argument f\u00f6r tryckta b\u00f6cker<\/h3>\n\n\n\n

Det som verkligen \u00e4r intressant med generation Z:s f\u00f6rk\u00e4rlek f\u00f6r tryckta b\u00f6cker \u00e4r att de har vuxit upp med digitala medier. Att v\u00e4nda de elektroniska enheterna ryggen blir d\u00e4rf\u00f6r ett \u00f6vertygande argument f\u00f6r tryckta b\u00f6cker. Det vanliga antagandet om unga \u00e4r att de inte kan skiljas fr\u00e5n sina telefoner, s\u00e5 att medvetet v\u00e4lja att l\u00e4gga dem \u00e5t sidan till f\u00f6rm\u00e5n f\u00f6r ett format som \u00e4r flera hundra \u00e5r gammalt s\u00e4ger verkligen n\u00e5got.<\/p>\n\n\n\n

Oavsett om det handlar om m\u00f6jligheten att f\u00f6rsvinna in i en ber\u00e4ttelse utan digitala avbrott, papprets taktila egenskaper, att slippa anstr\u00e4nga \u00f6gonen eller helt enkelt chansen att koppla bort tekniken en stund, \u00e4r det tydligt att unga uppskattar en bra tryckt bok. \u201dDet \u00e4r en njutning att unna mig sj\u00e4lv en ny roman\u201d, sa en 23-\u00e5ring fr\u00e5n London. \u201dDet k\u00e4nns som en lyx, och den upplevelsen g\u00e5r inte att \u00e5terskapa genom att bara ladda ner den till en digital enhet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Unga m\u00e4nniskor l\u00e4ser allt fler tryckta b\u00f6cker, vilket driver f\u00f6rs\u00e4ljningen och formar branschen I den fortsatta dragkampen mellan tryckta b\u00f6cker och e-boksl\u00e4sare verkar det som att de tryckta b\u00f6ckerna vinner, s\u00e4rskilt i de ungas \u00f6gon. En ny rapport fr\u00e5n Pew Research visar att generation Z (Gen Z) \u2013 det vill s\u00e4ga personer f\u00f6dda mellan 1997 […]<\/p>\n","protected":false},"author":1,"featured_media":2897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nVarf\u00f6r generation Z f\u00f6redrar tryckta b\u00f6cker - Two Sides<\/title>\n<meta name=\"description\" content=\"Unga l\u00e4ser allt fler tryckta b\u00f6cker, vilket driver f\u00f6rs\u00e4ljningen och formar branschen. 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