{"id":8152,"date":"2026-01-29T10:32:28","date_gmt":"2026-01-29T10:32:28","guid":{"rendered":"https:\/\/twosides.info\/sammanfattning-av-2026-two-sides-partners-webinar\/"},"modified":"2026-01-29T10:32:28","modified_gmt":"2026-01-29T10:32:28","slug":"sammanfattning-av-2026-two-sides-partners-webinar","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/sammanfattning-av-2026-two-sides-partners-webinar\/","title":{"rendered":"Sammanfattning av 2026 Two Sides Partners Webinar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Det senaste partnerm\u00f6tet kombinerade de senaste nyheterna fr\u00e5n Two Sides med en engagerande presentation av h\u00e5llbarhetsexperten Trewin Restorick.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som en global medlemsorganisation \u00e4r Two Sides Partners Meetings en viktig del av organisationens arbete och h\u00e5ller medlemmarna informerade om allt det arbete Two Sides utf\u00f6r, liksom om de evenemang, projekt och initiativ som planeras under de kommande m\u00e5naderna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Med ett antal olika kampanjer, alla utformade f\u00f6r att fr\u00e4mja h\u00e5llbarheten hos tryck, papper och Pappersbaserad f\u00f6rpackning, samt ett st\u00e4ndigt v\u00e4xande antal utbildningsmaterial och resurser, h\u00e5ller Two Sides snabbt p\u00e5 att bli den sj\u00e4lvklara informationsk\u00e4llan om h\u00e5llbarhet inom pappersindustrin och \u00e4r betrodd \u00f6ver hela v\u00e4rlden n\u00e4r det g\u00e4ller att f\u00f6rmedla fakta om papper och milj\u00f6n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Framg\u00e5ngar mot Greenwashing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Januari 2026 \u00e5rs Two Sides Partners Meeting, som leddes av Jonathan Tame, Managing Director p\u00e5 Two Sides, och inneh\u00f6ll en g\u00e4stpresentation av Trewin Restorick, CEO f\u00f6r Sizzle \u2013 en organisation som arbetar f\u00f6r att hj\u00e4lpa f\u00f6retag och m\u00e4nniskor att \u00f6ka sin h\u00e5llbarhet \u2013 var fullsp\u00e4ckat med uppdateringar om l\u00e5ngsiktiga kampanjer samt nyheter om den senaste verksamheten riktad till b\u00e5de f\u00f6retag och konsumenter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parallellt med det konsumentinriktade initiativet Love Paper \u00e4r Two Sides kampanj mot Greenwashing st\u00e4ndigt aktiv. Kampanjen bem\u00f6ter falska p\u00e5st\u00e5enden om papprets milj\u00f6p\u00e5verkan och tar kontakt med varum\u00e4rken och f\u00f6retag som f\u00f6rs\u00f6ker f\u00e5 sina kunder att g\u00e5 \u00f6ver till digital kommunikation genom att publicera p\u00e5st\u00e5enden som \u201d<em>go paperless, save trees<\/em>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bland de senaste framg\u00e5ngarna i arbetet mot Greenwashing finns NatWest, som publicerade f\u00f6ljande p\u00e5st\u00e5ende online f\u00f6r sina 20 miljoner kunder: \u201d<em>Going paperless cuts down on waste and leaves more trees in the ground<\/em>.\u201d Efter att Two Sides p\u00e5talat felet tog NatWest bort p\u00e5st\u00e5endet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under 2025 tog Two Sides kontakt med fler \u00e4n 30 organisationer, d\u00e4ribland AA och Screwfix, som alla gick med p\u00e5 att ta bort falska och vilseledande p\u00e5st\u00e5enden om papprets milj\u00f6p\u00e5verkan. \u201d<em>Om ni anser att ett p\u00e5st\u00e5ende om v\u00e5ra produkter eller v\u00e5r bransch \u00e4r or\u00e4ttvist, skicka det till oss<\/em>\u201d, sade Jonathan Tame, Managing Director p\u00e5 Two Sides, i sin presentation. \u201d<em>Two Sides kommer att granska p\u00e5st\u00e5endet och ta direkt kontakt med organisationen<\/em>.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ny aktivitet online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En av de viktigaste uppdateringarna fr\u00e5n Two Sides var tillk\u00e4nnagivandet av en serie nya webbplatser och uppdaterade kommunikationsplattformar. Two Sides webbplatser kommer inte bara att f\u00e5 en ny design och ett fr\u00e4scht utseende, utan \u00e4ven nya regionala webbplatser p\u00e5 norska, svenska, finska, polska, tjeckiska och spanska.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webbplatsen f\u00f6r kampanjen Love Paper kommer ocks\u00e5 att f\u00e5 ett nytt utseende samt ett antal olika spr\u00e5kversioner. Med utg\u00e5ngspunkt i kampanjens framg\u00e5ngar i Europa kommer Love Paper-webbplatsen att publiceras p\u00e5 11 olika spr\u00e5k, fr\u00e5n spanska och brasilianska till polska och tjeckiska.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En av de viktigaste Love Paper-aktiviteterna i \u00e5r blir Love Paper Week. Det globala initiativet \u00e4ger rum den 2\u20136 februari och \u00e4r utformat f\u00f6r att pappersindustrin gemensamt ska lyfta fram papprets h\u00e5llbarhet och attraktionskraft f\u00f6r konsumenter och f\u00f6retag. Two Sides har tagit fram en stor m\u00e4ngd grafik, logotyper, bilder och banderoller som f\u00f6retag kan anv\u00e4nda i sin kommunikation f\u00f6r att informera kunder och kollegor om papprets v\u00e4rde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d<em>Engagera er, anv\u00e4nd materialet och sprid budskapet<\/em>\u201d, sade Jonathan Tame. \u201d<em>Ju fler som g\u00f6r detta, desto fler konsumenter kommer att se v\u00e5ra budskap, och desto b\u00e4ttre kan vi fr\u00e4mja v\u00e5ra produkters h\u00e5llbarhet<\/em>.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Det nya normala<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e4stf\u00f6rel\u00e4sare vid m\u00f6tet var Trewin Restorick, CEO f\u00f6r Sizzle. Restorick har l\u00e5ng erfarenhet av att anv\u00e4nda nya och innovativa metoder f\u00f6r att hj\u00e4lpa f\u00f6retag att anv\u00e4nda h\u00e5llbarhet f\u00f6r att hantera sina milj\u00f6utmaningar. Han talade om hur f\u00f6retag kan f\u00f6rh\u00e5lla sig till h\u00e5llbarhetsagendan i en tid av omv\u00e4lvande f\u00f6r\u00e4ndringar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d<em>Vi b\u00f6rjar nu se ett nytt normaltillst\u00e5nd<\/em>\u201d, f\u00f6rklarade han och n\u00e4mnde covidpandemin som en av de st\u00f6rsta orsakerna till samh\u00e4llsf\u00f6r\u00e4ndringar i historien. \u201d<em>Vi har ocks\u00e5 en enorm global geopolitisk instabilitet, och det vi ser nu \u00e4r en ny dynamik i v\u00e4rlden. Vi ser en helt ny v\u00e4rldsordning som bygger p\u00e5 makt snarare \u00e4n samarbete, vilket f\u00e5r stora konsekvenser f\u00f6r v\u00e5ra leveranskedjor. I grunden inneb\u00e4r det slutet p\u00e5 business as usual<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restorick talade sedan om teknikens p\u00e5verkan p\u00e5 samh\u00e4llet och de m\u00f6jliga konsekvenserna av Australiens f\u00f6rbud mot anv\u00e4ndning av sociala medier f\u00f6r personer under 16 \u00e5r, liksom om AI:s p\u00e5verkan. Allt detta leder enligt honom till en \u00f6kad skepsis mot \u00e4ktheten i p\u00e5st\u00e5enden fr\u00e5n organisationer som tidigare \u00e5tnjutit stort f\u00f6rtroende.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d<em>Vi b\u00f6rjar se tillsynsmyndigheter i Storbritannien och runtom i Europa v\u00e4ssa klorna mot det de uppfattar som falska p\u00e5st\u00e5enden eller Greenwashing<\/em>\u201d, sade han. \u201d<em>Resultatet \u00e4r att det blir allt sv\u00e5rare f\u00f6r f\u00f6retag att anv\u00e4nda termer som neutral, h\u00e5llbar eller milj\u00f6v\u00e4nlig, vilket leder till att de blir mer f\u00f6rsiktiga med vad de s\u00e4ger \u2013 eller \u00e4gnar sig \u00e5t greenhushing<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konsekvenserna av greenhushing \u00e4r att allt fler f\u00f6retag tvekar inf\u00f6r att publicera information om sitt positiva milj\u00f6arbete. Detta leder till en negativ motreaktion mot begrepp som nettonoll och skapar os\u00e4kerhet inom politiska departement. \u201d<em>Det verkligt viktiga att komma ih\u00e5g \u00e4r att detta \u00e4r en politisk motreaktion mot ord som nettonoll. Det \u00e4r inte en folklig motreaktion. Om man talar med allm\u00e4nheten tror de fortfarande helt och h\u00e5llet p\u00e5 att klimatf\u00f6r\u00e4ndringarna \u00e4ger rum<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den centrala po\u00e4ngen \u00e4r att klimatf\u00f6r\u00e4ndringarna inte bryr sig om politik. Om man tittar p\u00e5 CO<sub>2<\/sub>-utsl\u00e4pp, temperaturer och extrema v\u00e4derh\u00e4ndelser sker allt detta i snabb takt och kommer inte att bromsas av den politiska debatten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Samarbete f\u00f6r att \u00f6verleva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enligt Restorick beh\u00f6ver f\u00f6retag bygga motst\u00e5ndskraft och leda med konkreta \u00e5tg\u00e4rder mot klimatf\u00f6r\u00e4ndringarna i st\u00e4llet f\u00f6r vaga l\u00f6ften. Att bygga operativ motst\u00e5ndskraft genom att skydda tillg\u00e5ngar mot v\u00e4derrelaterade h\u00e4ndelser som \u00f6versv\u00e4mningar s\u00e4kerst\u00e4ller inte bara verksamhetens kontinuitet, utan minskar ocks\u00e5 f\u00f6rs\u00e4kringspremier och risker. Genom att anv\u00e4nda mer f\u00f6rnybar energi och slutna vattensystem samt s\u00e4kerst\u00e4lla en h\u00e5llbar materialf\u00f6rs\u00f6rjningskedja kan f\u00f6retaget samtidigt forts\u00e4tta sin verksamhet l\u00e5ngt in i framtiden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d<em>Samarbetets kraft \u00e4r helt avg\u00f6rande<\/em>\u201d, s\u00e4ger han. \u201d<em>N\u00e4r m\u00e4nniskor uts\u00e4tts f\u00f6r angrepp finns det trygghet i att vara m\u00e5nga. Om vi tar pappersindustrin som exempel \u00e4r det mycket tryggare f\u00f6r er n\u00e4r branschen g\u00e5r samman f\u00f6r att bem\u00f6ta all kritik, samtidigt som ni samarbetar kring innovation och effektivisering. Ett samarbetsinriktat f\u00f6rh\u00e5llningss\u00e4tt med f\u00f6retag som ni kanske betraktar som konkurrenter kommer att bygga starkare koalitioner som skyddar ert f\u00f6retag p\u00e5 l\u00e5ng sikt<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Om du vill lyssna p\u00e5 presentationerna fr\u00e5n m\u00f6tet g\u00e5r du till <a href=\"https:\/\/twosides.info\/sv\/inspelningen-fran-2026-ars-two-sides-partnerwebinar-ar-nu-tillganglig\/\">twosides.info\/uk\/2026-two-sides-partners-webinar-recording<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det senaste partnerm\u00f6tet kombinerade de senaste nyheterna fr\u00e5n Two Sides med en engagerande presentation av h\u00e5llbarhetsexperten Trewin Restorick. Som en global medlemsorganisation \u00e4r Two Sides Partners Meetings en viktig del av organisationens arbete och h\u00e5ller medlemmarna informerade om allt det arbete Two Sides utf\u00f6r, liksom om de evenemang, projekt och initiativ som planeras under de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sammanfattning av 2026 Two Sides Partners Webinar - Two Sides<\/title>\n<meta name=\"description\" content=\"Det senaste partnerm\u00f6tet kombinerade de senaste nyheterna fr\u00e5n Two Sides med en inspirerande presentation av h\u00e5llbarhetsexperten Trewin Restorick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/sammanfattning-av-2026-two-sides-partners-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sammanfattning av 2026 Two Sides Partners Webinar - 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