{"id":8161,"date":"2023-10-24T15:11:40","date_gmt":"2023-10-24T15:11:40","guid":{"rendered":"https:\/\/twosides.info\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\/"},"modified":"2023-10-24T15:11:40","modified_gmt":"2023-10-24T15:11:40","slug":"elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\/","title":{"rendered":"ELMA:s vitbok: S\u00e5 kan d\u00f6rrutdelning m\u00f6ta dina utmaningar inom digital marknadsf\u00f6ring"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ELMA, the European Letterbox Marketing Association, har publicerat en vitbok f\u00f6r att visa hur d\u00f6rrutdelning kan m\u00f6ta dina utmaningar inom digitala medier<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unders\u00f6kningar visar att cirka 30 % av varum\u00e4rkena minskar sina annonsutgifter under de kommande 12 m\u00e5naderna, delvis som en reaktion p\u00e5 den globala ekonomiska nedg\u00e5ngen. D\u00e4rf\u00f6r beh\u00f6ver marknadsf\u00f6rare hitta s\u00e4tt att \u00f6ka varum\u00e4rkesk\u00e4nnedomen och generera leads med mindre resurser. Som om detta inte vore nog har \u00e4ven synen p\u00e5 datainsamling och m\u00e5lgruppsanpassning f\u00f6r\u00e4ndrats drastiskt. Reformeringen av lagstiftningen om konsumentintegritet har gjort datainsamlingen mer komplex, och programvaruleverant\u00f6rer vidtar \u00e5tg\u00e4rder f\u00f6r att skydda anv\u00e4ndardata. D\u00e4rf\u00f6r kan varum\u00e4rken inte l\u00e4ngre f\u00f6rlita sig p\u00e5 en digital kommunikationsstrategi som f\u00f6rstahandsval, eftersom kampanjerna inte n\u00e5r den m\u00e5lgrupp de beh\u00f6ver n\u00e5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offlineannonsering, s\u00e4rskilt kanaler som d\u00f6rrutdelning, kan ge marknadsf\u00f6rare en v\u00e4g fram\u00e5t. D\u00f6rrutdelning \u00e4r ett direktverkande och genomslagskraftigt medium som erbjuder en rad ytterligare f\u00f6rdelar som marknadsf\u00f6rare b\u00f6r ta vara p\u00e5 under de kommande m\u00e5naderna. I denna vitbok tittar vi p\u00e5 l\u00e4get f\u00f6r modern medieplanering och mediek\u00f6p samt de m\u00f6jligheter och utmaningar som marknadsf\u00f6rare st\u00e5r inf\u00f6r. L\u00e4s vidare f\u00f6r att l\u00e4ra dig mer och uppt\u00e4cka hur du kommer ig\u00e5ng med d\u00f6rrutdelningskampanjer med hj\u00e4lp av branschledande st\u00f6d fr\u00e5n ledande akt\u00f6rer i branschen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/elma-europe.com\/white-paper\" target=\"_blank\" rel=\"noopener\">L\u00e4s hela ELMA:s vitbok h\u00e4r!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ELMA, the European Letterbox Marketing Association, har publicerat en vitbok f\u00f6r att visa hur d\u00f6rrutdelning kan m\u00f6ta dina utmaningar inom digitala medier Unders\u00f6kningar visar att cirka 30 % av varum\u00e4rkena minskar sina annonsutgifter under de kommande 12 m\u00e5naderna, delvis som en reaktion p\u00e5 den globala ekonomiska nedg\u00e5ngen. D\u00e4rf\u00f6r beh\u00f6ver marknadsf\u00f6rare hitta s\u00e4tt att \u00f6ka varum\u00e4rkesk\u00e4nnedomen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ELMA:s vitbok: S\u00e5 kan d\u00f6rrutdelning m\u00f6ta dina utmaningar inom digital marknadsf\u00f6ring - Two Sides<\/title>\n<meta name=\"description\" content=\"ELMA, European Letterbox Marketing Association, har publicerat en vitbok f\u00f6r att belysa hur direktreklam i brevl\u00e5dan kan besvara...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ELMA:s vitbok: S\u00e5 kan d\u00f6rrutdelning m\u00f6ta dina utmaningar inom digital marknadsf\u00f6ring - Two Sides\" \/>\n<meta property=\"og:description\" content=\"ELMA, European Letterbox Marketing Association, har publicerat en vitbok f\u00f6r att belysa hur direktreklam i brevl\u00e5dan kan besvara...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/twosides.info\/sv\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\/\" \/>\n<meta property=\"og:site_name\" content=\"Two Sides\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T15:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/twosides.info\/wp-content\/uploads\/2023\/11\/ELMA-White-Paper-2023-730x411-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#\\\/schema\\\/person\\\/b4d2f60298f0f4c63cb1f812cb513b24\"},\"headline\":\"ELMA:s vitbok: S\u00e5 kan d\u00f6rrutdelning m\u00f6ta dina utmaningar inom digital marknadsf\u00f6ring\",\"datePublished\":\"2023-10-24T15:11:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/twosides.info\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/ELMA-White-Paper-2023-730x411-1.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/\",\"url\":\"https:\\\/\\\/twosides.info\\\/sv\\\/elmas-vitbok-sa-kan-dorrutdelning-mota-dina-utmaningar-inom-digital-marknadsforing\\\/\",\"name\":\"ELMA:s vitbok: S\u00e5 kan d\u00f6rrutdelning m\u00f6ta dina utmaningar inom digital marknadsf\u00f6ring - 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