{"id":8212,"date":"2024-09-13T15:05:36","date_gmt":"2024-09-13T15:05:36","guid":{"rendered":"https:\/\/twosides.info\/two-sides-insight-intervju-med-jan-le-moux-copacel-och-kampanjansvarig-for-two-sides-france\/"},"modified":"2024-09-13T15:05:36","modified_gmt":"2024-09-13T15:05:36","slug":"two-sides-insight-intervju-med-jan-le-moux-copacel-och-kampanjansvarig-for-two-sides-france","status":"publish","type":"post","link":"https:\/\/twosides.info\/sv\/two-sides-insight-intervju-med-jan-le-moux-copacel-och-kampanjansvarig-for-two-sides-france\/","title":{"rendered":"Two Sides Insight \u2013 intervju med Jan Le Moux, Copacel och kampanjansvarig f\u00f6r Two Sides France"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\\\/\\\/vimeo.com\\\/1009207225?fl=pl&amp;fe=sh\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Biografi och introduktion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ian Bates, marknads- och partnerskapsdirekt\u00f6r f\u00f6r Two Sides, intervjuade Jan Le Moux, generaldirekt\u00f6r f\u00f6r Revipac, direkt\u00f6r f\u00f6r cirkul\u00e4r ekonomi p\u00e5 Copacel samt kampanjansvarig f\u00f6r Two Sides France.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dJag vill h\u00e4lsa Jan Le Moux v\u00e4lkommen till Two Sides Insight-intervjuerna. Jan, det \u00e4r ett n\u00f6je att v\u00e4lkomna dig i dag. Som en kort introduktion f\u00f6r er som \u00e4nnu inte k\u00e4nner Jan \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Han \u00e4r ingenj\u00f6r utbildad vid AgroParisTech. Han bodde tv\u00e5 \u00e5r i Tyskland innan han \u00e5r 2000 b\u00f6rjade arbeta p\u00e5 Ernst &amp; Youngs konsultteam f\u00f6r milj\u00f6 och h\u00e5llbar utveckling. D\u00e4r arbetade han f\u00f6r privata kunder, s\u00e4rskilt inom energi- och f\u00f6rs\u00f6rjningssektorn, samt f\u00f6r offentliga kunder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Han b\u00f6rjade p\u00e5 Citeo (tidigare Eco-Emballages) 2010 f\u00f6r att leda verksamhet med anknytning till ekodesign och CSR f\u00f6r hush\u00e5llsf\u00f6rpackningar och d\u00e4refter \u00f6vervaka \u00e5tervinningsmarknadernas funktion. Han var direkt\u00f6r f\u00f6r National Packaging Council.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nu \u00e4r han direkt\u00f6r f\u00f6r cirkul\u00e4r ekonomi p\u00e5 COPACEL, den franska branschorganisationen f\u00f6r pappers- och kartongindustrin, och leder Two Sides kampanj i Frankrike.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fr\u00e5gor:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Vilka \u00e4r de st\u00f6rsta utmaningarna f\u00f6r den franska pappers- och Pappersf\u00f6rpackningssektorn i dag?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dDet finns tv\u00e5 typer av utmaningar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den f\u00f6rsta \u00e4r en generell utmaning som inte \u00e4r specifik f\u00f6r Frankrike: allt fler f\u00f6retag och myndigheter vill tvinga fram en pappersl\u00f6s relation med sina kunder eller medborgare och h\u00e4vdar att digitala l\u00f6sningar \u00e4r mer praktiska och b\u00e4ttre f\u00f6r milj\u00f6n. Detta st\u00f6ds varken av fakta eller av m\u00e4nniskors erfarenheter, men myterna kring papper \u00e4r mycket starka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den andra \u00e4r specifik f\u00f6r Frankrike. Papper omfattas av allt str\u00e4ngare och ofta omotiverade milj\u00f6regler, trots dess utm\u00e4rkta resultat n\u00e4r det g\u00e4ller den cirkul\u00e4ra ekonomin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detta leder till en minskad anv\u00e4ndning och produktion av papper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Som tur \u00e4r blir offentliga myndigheter och allm\u00e4nheten allt mer oroade \u00f6ver digital teknik, och den digitala f\u00f6roreningen ifr\u00e5gas\u00e4tts. Beslutsfattare m\u00e5ste nu inse att papper \u00e4r ett ansvarsfullt alternativ till en p\u00e5st\u00e5tt h\u00e5llbar digital v\u00e4rld.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Det p\u00e5g\u00e5r betydande lag\u00e4ndringar som kan p\u00e5verka papperssektorn \u2013 s\u00e4rskilt n\u00e4r det g\u00e4ller adresserad och oadresserad direktreklam. Kan du ber\u00e4tta mer?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dEtt antal milj\u00f6lagar har antagits under de senaste \u00e5ren. Varje g\u00e5ng har en viss anv\u00e4ndning av papper varit m\u00e5ltavla. Varje g\u00e5ng har det saknats en seri\u00f6s konsekvensanalys, och samma misstag har beg\u00e5tts: lagstiftaren f\u00f6rest\u00e4llde sig att det skulle bli mindre papper och d\u00e4rmed mindre f\u00f6roreningar. I verkligheten blir resultatet alltid det motsatta: m\u00e4nniskor beh\u00f6ver fortfarande kommunicera och g\u00e5r d\u00e4rf\u00f6r \u00f6ver till digitala l\u00f6sningar. Nya studier visar att den digitala f\u00f6roreningen \u00e4r st\u00f6rre och \u00f6kar, men den \u00e4r tyv\u00e4rr osynlig f\u00f6r medborgaren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e5 \u00e4r fallet med fakturor, d\u00e4r f\u00f6retag m\u00e5ste g\u00e5 \u00f6ver till elektronisk fakturering. Det g\u00e4ller \u00e4ven reklam, d\u00e4r ett f\u00f6rs\u00f6k har inletts f\u00f6r att minska distributionen av direktreklam. Detsamma g\u00e4ller papperskvitton, som kunden m\u00e5ste be \u00e5terf\u00f6rs\u00e4ljaren om.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vid varje s\u00e5dant tillf\u00e4lle har de ber\u00f6rda f\u00f6retagen meddelat att de ska utveckla digitala alternativ och anv\u00e4nt vilseledande ekologiska argument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men Two Sides France ber dessa f\u00f6retag att bevisa sina Greenwashing-p\u00e5st\u00e5enden och har till och med l\u00e4mnat in flera klagom\u00e5l till reklamombudsmannen \u2013 och har vunnit varje g\u00e5ng.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Med tanke p\u00e5 din erfarenhet av att ge kunder r\u00e5d om hur de ska navigera i den cirkul\u00e4ra ekonomin, vilken viktig roll spelar tryck och papper i takt med att vissa marknader i allt h\u00f6gre grad \u00f6verg\u00e5r till digitala l\u00f6sningar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dPapper \u00e4r ett f\u00f6rstklassigt medium n\u00e4r det g\u00e4ller h\u00e5llbarhet och effektivitet. Det \u00e4r numera v\u00e4l belagt att papper \u00e4r enklare att anv\u00e4nda och g\u00f6r det l\u00e4ttare f\u00f6r m\u00e4nniskor att komma ih\u00e5g informationen. Det \u00e4r ocks\u00e5 ett faktum att papprets milj\u00f6prestanda \u00e4r bland de b\u00e4sta av alla materials, eftersom det \u00e4r biobaserat, kommer fr\u00e5n h\u00e5llbart f\u00f6rvaltade resurser, produceras med en majoritet f\u00f6rnybara energik\u00e4llor, \u00e4r \u00e5tervinningsbart och i stor utstr\u00e4ckning \u00e5tervunnet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r Two Sides uppgift att g\u00f6ra organisationer medvetna om det felaktiga i deras val och den risk de uts\u00e4tter sitt anseende f\u00f6r, genom att f\u00e5 m\u00e4nniskor att tro att digitala l\u00f6sningar \u00e4r mer praktiska och ekologiska, trots att deras konsumenters erfarenheter \u00e4r helt annorlunda och studier visar p\u00e5 en explosionsartad \u00f6kning av digitala f\u00f6roreningar.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vi h\u00f6r ofta att det \u00e4r b\u00e4ttre f\u00f6r f\u00f6retag och milj\u00f6n att \u201dslopa papper\u201d och g\u00e5 \u00f6ver till digitala l\u00f6sningar. Hur sant \u00e4r detta, och kan du belysa fakta som hj\u00e4lper m\u00e4nniskor att fatta v\u00e4lgrundade beslut i framtiden?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dMarknadsavdelningar b\u00f6r uppdatera sin uppfattning om vad de anser vara modernt och praktiskt. Vartannat \u00e5r genomf\u00f6r Two Sides en studie som visar att m\u00e4nniskor tycker att digitala l\u00f6sningar \u00e4r opraktiska, \u00e4r oroade \u00f6ver hur deras uppgifter anv\u00e4nds och vill f\u00e5 m\u00f6jlighet att v\u00e4lja utan extra kostnad. Ett f\u00f6retag som tar h\u00e4nsyn till detta f\u00f6rb\u00e4ttrar kundernas upplevelse och sitt anseende och undviker att uts\u00e4tta sig f\u00f6r risken f\u00f6r Greenwashing, som nu i Frankrike betraktas som en vilseledande aff\u00e4rsmetod som kan bestraffas med h\u00f6ga b\u00f6ter.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biografi och introduktion Ian Bates, marknads- och partnerskapsdirekt\u00f6r f\u00f6r Two Sides, intervjuade Jan Le Moux, generaldirekt\u00f6r f\u00f6r Revipac, direkt\u00f6r f\u00f6r cirkul\u00e4r ekonomi p\u00e5 Copacel samt kampanjansvarig f\u00f6r Two Sides France. \u201dJag vill h\u00e4lsa Jan Le Moux v\u00e4lkommen till Two Sides Insight-intervjuerna. Jan, det \u00e4r ett n\u00f6je att v\u00e4lkomna dig i dag. Som en kort introduktion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Two Sides Insight \u2013 intervju med Jan Le Moux, Copacel och kampanjansvarig f\u00f6r Two Sides France - Two Sides<\/title>\n<meta name=\"description\" content=\"Ian Bates, marknads- och partnerskapschef f\u00f6r Two Sides, intervjuade Jan Le Moux, generaldirekt\u00f6r f\u00f6r Revipac, chef f\u00f6r cirkul\u00e4r ekonomi p\u00e5 Copacel och kampanjansvarig f\u00f6r Two Sides France\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twosides.info\/sv\/two-sides-insight-intervju-med-jan-le-moux-copacel-och-kampanjansvarig-for-two-sides-france\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Sides Insight \u2013 intervju med Jan Le Moux, Copacel och kampanjansvarig f\u00f6r Two Sides France - 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