How Packaging Is A Key Player In The IKEA Success Story
Packaging has a strong connection to both IKEA’s identity and success. It has enabled automation, smart innovations within construction and design, and it helps us deliver products, neat & clean, all the way from the supplier to the customer regardless of what sales channel it has been purchased through. How can we use our packaging to reach our sustainability goals and what will we focus on to continue to develop IKEA’s packaging?
Maja Kjellberg is responsible for leading and implementing innovative and sustainable packaging solutions according to the overall IKEA direction. Her focus is on leading the plastic phase-out project, finding new materials and driving material specification.
Maja has a degree in packaging design and started at IKEA in 2011, working with developing packaging solutions for various product areas.
Listen to the audio recording of Maja’s presentation and download a PDF of her slides below.