Two Sides January 2022 Partners Meeting guest speaker Ian Gibbs, director of data leadership and learning at JICMAIL, presented Mail and the “new normal:” How changing consumer habits are reflected in mail campaign effectiveness.

The way in which mail is interacted with by consumers has undergone a seismic shift over the past 18 months. Mail prompts more digital activity than ever before, while at the same time it is more likely to prompt a consumer to use their smartphone than it is a call to an advertiser. Consumer behaviour has entered a “new normal” when it comes to interacting with brands. Learn how mail has been at the forefront of this behaviour change from a media channel point of view.

To watch the full partners meeting and to download the Two Sides presentation, click here!

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