‘How Life Unfolds’ paper campaign shows positive results

Submitted by: The Two Sides Team July 27, 2016

It’s been a year since the US paper industry unveiled its “How Life Unfolds” national campaign and a new survey suggests people are responding to the message that paper is “an integral part of our lives.” 

The Paper and Packaging Board found that among the target audience who remember seeing the campaign ads, 86% say paper continues to play an important role in their lives compared to 73% in 2015. Meanwhile, 63% prefer paper grocery bags to plastic compared with 48% a year ago, and 78% believe storing information on paper is still valuable compared with 64% in 2015. Another recent survey from Two Sides affirms the latter results, finding 79% of respondents want the option to continue receiving printed information as it provides a more permanent record while 77% would be unhappy if asked to pay a premium for paper bills and statements.

About Paper & Packaging – How Life Unfolds™

Paper & Packaging – How Life Unfolds™ is a promotional campaign from the Paper and Packaging Board (P+PB). Authorized by federal legislation, P+PB was created to administer the Paper and Paper-Based Packaging Promotion, Research and Information Order (also known as the Paper Checkoff), in order to help stem the decline of paper use and increase the demand for paper-based packaging. The Paper Checkoff allows manufacturers and importers of these products to band together for the purposes of promotion, education and research, and joins numerous other agricultural checkoffs that work through the USDA on behalf of their respective industries. For more information, visit www.paperandpackaging.org.

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