The journey to a more sustainable future goes far beyond our packaging choices. But as packaging is often the first interaction between consumers and businesses, it is a critical element that, if poorly designed, can have a lasting effect on both consumer perceptions and the environment.
Paper packaging is made from renewable materials. It is durable, attractive, recyclable and biodegradable. It is an essential component of the circular economy.
Well-designed, efficiently produced, appropriately used and responsibly disposed-of packaging provides multiple benefits. It is essential to prevent product damage and can help extend a product’s life.
Demand for sustainable packaging has never been greater. Paper packaging is not only the most recycled packaging material in Europe, it also utilises an exceptionally high amount of recycled material in its production.
Packaging plays an essential role in minimising damage and extending a product’s life. Without appropriate packaging, there would be a greater risk of the resources used to make the product being wasted.
Paper packaging utilises an exceptional amount of recycled material, but fibres cannot be recycled indefinitely, so a steady stream of fresh fibres from sustainably managed forests will always be needed. Responsible harvesting of wood ensures long-term forest growth.
Through its contribution to the bioeconomy, the forest products industry plays a critical role in mitigating the impacts of climate change and reducing greenhouse gas emissions through carbon sequestration and improved resource efficiency.
Paper packaging is versatile and hugely effective, whether used for storage, transit, displayed in-store or used in the home. For many brands, the packaging is part of the product, and the design and sustainability credentials of the packaging is of huge importance.
Packaging is often the first physical interaction between a brand and its customers. As consumer demand for sustainable packaging grows, businesses have a unique opportunity to enhance perceptions of their brands through their packaging choices.
Paper packaging fits into the circular economy model seamlessly. Its raw material, wood fibre, is a renewable, natural and sustainable resource. Paper packaging is easily collected and recycled, ensuring these valuable fibres are used time and time again.
ANZ
Austria
Brazil
America Latina
France
Germany
Italy
North America
South Africa
Nordics
United Kingdom
