American Latina 
Brazil 
Czech 
Finnish 
France 
Germany 
Italy 
Norway 
North America 
Polish 
Portugal 
South Africa 
Swedish 
Spanish 
United Kingdom 
Changing perceptions through
facts, not assumptions.
Supporting the sustainability of print, paper and paper-based packaging
through evidence, collaboration and education.
Providing The Facts
Two Sides is a global initiative promoting the sustainable and attractive attributes of print, paper and paper-based packaging.
Working with organisations across the industry, we use facts, research and trusted information to challenge misconceptions, tackle greenwashing and explain the important role these renewable and recyclable materials play in our everyday lives.
From sustainable forestry and recycling to learning, packaging and accessibility, we help businesses and consumers discover the whole story about paper.
More than a decade of making a difference.
2008
Two Sides is founded by UK paper merchants
2010
Two Sides expands into other European countries;
coordinating with industry associations
2019
Relaunch of the Love Paper Campaign with a dedicated consumer website
2021
Biennial Trend Tracker report launched to identify changing consumer attitudes towards print and paper products
Today
A global network of members working together for a more sustainable future.
Our Mission
To dispel common environmental misconceptions, inspire and inform businesses and consumers around the world with engaging, fact-based information about the sustainability and attractiveness of print, paper and paper packaging.
Our Vision
By uniting in common purpose with members of the print, paper and paper packaging industries, Two Sides aspires to ensure that, in a world of scarce resources, our renewable, recyclable and sustainable products can be enjoyed for generations to come.
A strong network across the world.
Two Sides brings the industry together to provide evidence-based information, challenge misconceptions and support responsible choices at every stage of the value chain.
Why Members Join
Two Sides represents organisations throughout the print, paper and paper-based packaging value chain.
Membership provides access to research, communication and marketing materials, environmental information and consumer insights that businesses can use to support their own customers, employees and wider stakeholders.
By working collectively, our members help strengthen the voice of the sector and communicate its sustainability story more effectively than any organisation could achieve alone.
Working together to promote a sustainable future.
Research
Through our international Trend Tracker research, Two Sides explores consumer attitudes towards print, paper, paper-based packaging, recycling and the environment.
Love Paper Campaign
Our consumer-facing campaign designed to explain the sustainable story of paper in an engaging, accessible way and encourage responsible paper use and recycling.
News & Blogs
Explore our articles for fresh perspectives on how paper shapes the way we learn, live, package, recycle and connect.
Anti-Greenwash Campaign
We challenge misleading environmental claims and provide factual information that protects both consumers and the reputation of our industry.
Resources & Materials
Through research, fact sheets, insights, videos, social media and other educational resources, we translate complex environmental topics into clear and accessible information.
Global Collaboration
By working collectively, our members help strengthen the voice of the sector and communicate its sustainability story more effectively than any organisation could achieve alone.
“By working collectively, our members help strengthen the voice of the sector and communicate its sustainability story more effectively than any organisation could achieve alone.”
Two Sides
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