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Myths & Facts
Separating Perception from Reality.
Millions of people believe common misconceptions about paper, print and packaging. Discover the facts backed by
research and learn why responsibly sourced paper remains one of the world’s most sustainable materials.
Busting the Myths
Paper comes from a renewable resource, supports sustainably managed forests and is one of the world’s most recycled materials. Understanding the facts helps individuals and organisations make informed environmental choices.
The European paper industry is a world leader when it comes to sustainably sourced raw materials, renewable energy and recycling rates. Yet the myths around paper are still prevalent amongst consumers. From “European forests are shrinking” to “Only recycled paper should be used”, we’ve busted nine popular myths about print and paper.
Discover the facts about print and paper!
Myths & Facts
Tap any panel to reveal the facts supported by industry research and internationally recognised sources.
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Discover the facts: Myth: “Paper Production Consumes An Excessive Amount Of Water”
The pulp and paper industry depends on water in three crucial areas. Firstly, there is rain water that is essential…
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Discover the facts: Myth: “Paper Production Is A Major Cause Of Global Greenhouse Gas Emissions”
The European pulp and paper industry produces original biobased products using wood, a renewable material. It is also the largest…
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Discover the facts: Myth: “Only Recycled Paper Should Be Used”
Without new fibres from trees, the paper cycle cannot be maintained. During the recycling process, fibre is lost and so…
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Discover the facts: Myth: “Paper Is Bad For The Environment”
Paper is based on wood, a natural and renewable material. Paper is one of the most recycled products in the…
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Discover the facts: Myth: “Planted Forests Are Bad For The Environment”
Forests are an extremely important part of the environment. Well-managed sustainable forests give multiple benefits to society, such as livelihoods,…
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Discover the facts: Myth: “European Forests Are Shrinking”
In Europe, where almost all primary forests are protected, paper comes from sustainably managed forests where the cycle of planting,growing…
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Discover the facts: Myth: “Digital Communication Is Better For The Environment Compared To Paper”
“Go Paperless”, “Go Green” and “Save Trees” are common messages as many organisations encourage their customers to switch to electronic…
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Discover the facts: Myth: “Digital Is The Preferred Means Of Communication”
Many organisations, banks, utilities, telecoms and governments are now increasingly going online or charging their customers if they wish to…
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Discover the facts: Myth: “Digital Learning Is The Future”
Digital technologies have transformed modern education and provide many benefits in accessibility, communication and access to information. However, research continues…
The Facts in Numbers
76%
Paper recycling rate in Europe.
1,250
European forests grow by approximately this amount every day.
4x
Average number of times paper fibres are reused before reaching the end of their life.
90%
Wood used by the European paper industry comes from certified or responsibly managed sources.
Take Action
Help Replace Myths With Facts
Whether you’re a consumer, business, publisher or brand, you can help share accurate information about paper and promote responsible environmental choices.
Join the movement and become part of a more informed future.
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