American Latina 
Brazil 
Czech 
Finnish 
France 
Germany 
Italy 
Norway 
North America 
Polish 
Portugal 
South Africa 
Swedish 
Spanish 
United Kingdom 
Informing Consumers About The World of Paper
Love Paper is a global consumer campaign that promotes the sustainability, creativity and
everyday value of print, paper and paper-based packaging.
Love Paper Campaign
Love Paper is a global consumer-focused campaign launched in 2012 by Two Sides. The goal is simple: to help consumers around the world better understand the many positive stories about paper and paper-based products.
Even in today’s digital world, paper remains unique in its ability to inform, inspire and connect people. It is renewable, recyclable and supports creativity, learning and communication in everyday life.
Research conducted by Two Sides continues to reveal common misconceptions about paper. Through the Love Paper campaign, we share evidence-based facts that help people make informed choices about the products they use every day.
Our Campaign Posters
Ways to Support the Love Paper Campaign
01
Use The Love Paper Logo
Use the Love Paper logo on your printed marketing materials and paper-based packaging to reinforce positive sustainability messaging.
02
Publish Love Paper Adverts
Support the campaign by running the Love Paper adverts in newspapers, magazines and other printed publications.
03
Share on Social Media
Help spread the message by sharing positive stories about print, paper and paper packaging using the #LovePaper hashtag across your social media channels.
04
Become a Member
Members of Two Sides receive access to exclusive campaign resources, branding materials and tools that help promote responsible communication.
Why Love Paper Matters
Improved Learning
From classrooms and textbooks to notebooks and revision materials, paper continues to help people of all ages absorb information and engage more deeply with the learning process.
Loved by Consumers
Whether used for learning, entertainment or personal organisation, paper remains a trusted and familiar part of modern life.
Designed to be Recycled
Paper is one of the most widely recycled materials in the world, with recycling rates in Europe consistently exceeding those of glass, metal and plastic.
Inspiring Creativity
Paper provides a unique platform for creativity and self-expression. Drawing, sketching, journaling, crafting and writing by hand allow people to engage their imagination and develop ideas in a tangible way.
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