The recent Partners Meeting combined the latest Two Sides news with a stirring presentation from sustainability expert Trewin Restorick.
As a global membership organisation, Two Sides Partners Meetings are an important part of its work, keeping members informed of all the work Two Sides does, as well as the events, projects and initiatives coming up in the next few months.
With a number of different campaigns, all designed to promote the sustainability of print, paper and paper-based packaging, and an ever-increasing number of educational materials and resources, Two Sides is rapidly becoming the go-to source of information about sustainability within the paper industry and is trusted worldwide to deliver the facts about paper and the environment.
Anti-Greenwash Success
Hosted by Jonathan Tame, Managing Director of Two Sides, with a guest presentation from Trewin Restorick, CEO of Sizzle, an organisation dedicated to helping companies and people increase their sustainability, the January 2026 Two Sides Partners Meeting was full of updates about long-term campaigns alongside news of the latest activity for both business and consumer audiences.
Alongside the consumer-targeted Love Paper initiative, Two Sides’ Anti-Greenwash campaign is a constant hive of activity. The campaign tackles false statements about the environmental impact of paper, engaging with brands and companies that try to move their customers online by publishing statements such as “go paperless, save trees”.
The latest anti-greenwash successes include NatWest, which published the following claim to their 20 million customers online: “Going paperless cuts down on waste and leaves more trees in the ground.” After Two Sides pointed out their error, NatWest removed the statement.
Across 2025, Two Sides engaged with more than 30 organisations such as the AA and Screwfix, who all agreed to remove false and misleading claims about the environmental impact of paper. “If you feel a statement is unfair about our products or our industry then please send it to us,” said Jonathan Tame, Managing Director of Two Sides in his presentation. “Two Sides will examine that statement and engage directly with the organisation.”
New Online Activity
One of the key updates from Two Sides was the announcement of a series of new websites and updated communications platforms. Not only will the Two Sides websites be redesigned with a fresh new look, there will be new regional websites available in Norwegian, Swedish, Finnish, Polish, Czech, and Spanish.
The website for the Love Paper campaign will also get a new look, as well as a number of different language versions. Building on the campaign’s success across Europe, the Love Paper website will be published in 11 different languages, from Spanish and Brazilian to Polish and Czech.
One of the key pieces of Love Paper activity this year will be Love Paper Week. Taking place between 2-6 February, the global initiative is designed for the paper industry to collectively champion the sustainability and attraction of paper for consumers and business. Two Sides has created a huge amount of graphics, logos, images and banners for companies to use in their communications to let their customers and colleagues know the value of paper.
“Get involved, use the assets and spread the word,” said Jonathan Tame. “The more people who do this, the more our messages will be seen by consumers and the more we can promote the sustainability of our products.”
The New Normal
The guest presenter at the meeting was Trewin Restorick, CEO of Sizzle. A man with a long history of using new and innovative ways to help businesses use sustainability to tackle their environmental challenges, Restorick spoke about how businesses can respond to the sustainability agenda at a time of incredible disruption.
“We’re now seeing a new normal,” he explained, citing the Covid pandemic as one of the biggest causes of societal change in history. “We’ve also got incredible global geopolitical instability and what we’re seeing now is a new dynamic in the world. We are seeing a whole new world order based on power rather than cooperation, which is having big impacts on our supply chains. Fundamentally, it’s the end of business as usual.”
Restorick then spoke about the effect of technology on society and the possible implications of Australia’s ban on social media use for under-16s, as well as the impact of AI. All this, he says, is leading to increased scepticism about the authenticity of claims from previously trusted bodies.
“We’re starting to see regulators in UK and across Europe sharpening their teeth on what they perceive as false claims or greenwashing,” he said. “The result is that it’s getting hard for companies to use terms such as neutral, sustainable or eco, which is leading them to be more cautious about what they’re saying, or greenhushing.”
The consequences of greenhushing are that more and more companies are wary of publishing their positive environmental work, which results in a negative backlash against terms such as net zero, building uncertainty within political departments. “The really important thing to remember is that this is a political backlash against words like net zero. It’s not a public backlash. If you talk to the public, they still completely believe that climate change is happening.”
The key point is that climate change doesn’t care about politics. If you look at CO2 emissions, temperatures, extreme weather events, all of those things are happening at speed, and won’t be slowed by political debate.
Collaborate To Survive
According to Restorick, what companies need to do is build resilience and lead with tangible actions on climate change rather than vague promises. Building operational resilience by protecting assets from weather-related events such as flooding not only ensures business continuity but reduces insurance premiums and risk. Meanwhile, using more renewable energy and closed-loop water systems, and securing a sustainable material supply chain will ensure your business stays in business well into the future.
“The power of collaboration is absolutely essential,” he says. “When people are looking to attack, there is safety in numbers. Taking the paper industry as an example, it’s much safer for you when the industry comes together to rebuke any criticisms, as well as innovate together and improve efficiency. A collaborative approach with companies you might perceive as competitors will build stronger coalitions that safeguard your company in the long run.”
To listen to the presentations from the meeting, go to twosides.info/uk/2026-two-sides-partners-webinar-recording
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