Two Sides Appoints Josh Birch as Managing Director

Two Sides Europe is pleased to announce the appointment of Josh Birch as Managing Director, effective 1 January 2027.

Josh succeeds Jonathan Tame, who has led Two Sides since 2014. During Jonathan’s tenure, Two Sides has developed into a globally recognised initiative promoting the sustainable attributes of print, paper and paper-based packaging, with activities across Europe and North and South America.

Josh has worked with Two Sides for more than six years and, as Marketing Manager, has played a central role in developing its communications, research, member engagement and the Two Sides and Love Paper campaigns.

Commenting on his appointment, Josh Birch said: “I am incredibly honoured to become Managing Director and to build on the exceptional work Jonathan has led over the past 12 years.

Two Sides has an exciting opportunity to strengthen the support and value we provide to members, expand our reach into new European markets and make factual, evidence-based information about print, paper and paper-based packaging more widely accessible.

Our new AI-enabled multilingual communications platform will allow us to engage directly with audiences across Europe on a scale that has not previously been possible. Alongside this, we will continue to develop our research, resources, advocacy and member services. Our industry has an extremely positive story to tell, and I am excited to lead the next stage of Two Sides’ development.”

Jonathan Tame commented: “Josh has been an integral part of Two Sides for many years and has made a significant contribution to its success. His knowledge of our campaigns, creative experience and commitment to our members make him the ideal person to take the organisation forward.

I have greatly enjoyed my time with Two Sides and am proud of everything the organisation and its members have achieved. I am delighted to be handing over to someone who has clearly demonstrated that he is ready for the role, and I have every confidence that Two Sides will continue to grow and flourish under Josh’s leadership.”

Martyn Eustace, Chair of Two Sides, states, “I’m delighted that Josh has accepted this new role and that he will lead the next phase of Two Sides’ development, including the launch of its new multilingual European digital platform, an enhanced membership proposition and continued expansion into markets where local activity has previously been limited.

Two Sides will remain focused on promoting the attractiveness and sustainability of print, paper and paper-based packaging through trusted research, effective communications and will continue to deliver greater value for its members and the wider industry.”