Fibre based renewable materials to replace plastics, aluminium and glass to create attractive, sustainable travel packaging?

Submitted by: The Two Sides Team September 12, 2013

Fibre based renewable materials hold potential to replace plastics, aluminum and glass to create attractive, sustainable travel packaging, says Stora Enso and Aalto University, who are organizing the Recreate Packaging 2014 design competitionStora Enso and Aalto University, Finland, announce the opening of the
Recreate Packaging 2014 design competition, aimed at package designers
worldwide. The task is to create new solutions for travel packaging
based on renewable materials.

The Recreate Packaging 2014 competition is focused on travel. Increasing
numbers of consumers today are constantly on the move and travel all
around the world. However, this is hardly visible in current packaging
solutions, which pay very little attention to sustainability,
portability, lightness and convenience of packaging. Stora Enso believes
that fibre-based renewable materials hold a great potential to exhibit
these qualities and even to replace plastics, aluminium and glass to
create attractive yet sustainable packaging solutions that serve
travellers’ needs.

The
entry period for Recreate Packaging 2014 started on 2 September and
will close on 31 January 2014. The detailed competition brief is
available at the competition website, www.recreatepackaging.com.
Entrants are asked to select three beauty and/or health care products
that are important to carry while travelling, and rethink packaging
solutions for those. The desired packaging materials are specified in
the competition brief.

The organisers of Recreate Packaging 2014 welcome entries from both
professional designers and design students. “We expect that the
international and diverse perspective of the competition will inspire
ambitious designers to seek new avenues for product and packaging
development in various product categories,” says Prof. Mikko Koria of
the International Design Business Management (IDBM) Program at Aalto
University School of Business.

Through its design competition, Stora Enso wants to encourage designers
to rethink packaging and to familiarize themselves with the renewable,
fibre-based packaging materials. The competition offers designers a
great opportunity to gain more visibility, attention and commercial
opportunities for their designs. Attractive prizes, including the first
prize of EUR 8,000, are another incentive.

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