New CAP Copy Advice website audit offers a health check for online marketing communications

Submitted by: The Two Sides Team February 18, 2011

From 31 January, the CAP Copy Advice team is introducing a new bespoke website audit service for advertisers. The audits will offer a tailored and expert assessment of companies’ websites against the CAP Code with a view to giving their marketing communications a clean bill of health and providing compliance guidance.

The aim is to give advertisers peace of mind that marketing communications on their websites comply with the advertising rules, ahead of 1 March, when the ASA’s remit is extended online. The bespoke service will identify: – The parts of websites that are likely to feature marketing communications covered by the advertising rules – The broad regulatory issues raised by marketing communications on websites e.g. price claims; health and nutrition claims; availability of goods or services; environmental claims; protection of under 18s and children etc – Examples of marketing communications on a company’s website that are likely to breach the CAP Code and advice about how to amend them – ASA adjudications or other information relevant to the potential breaches of the CAP Code identified on the website Copy Advice website audits will be provided as a premium service. A standard audit costs £800 + VAT and takes up to 10 working days to complete. As the content and depth of each website can vary significantly, the Copy Advice team will undertake an audit only after confirming the scope of the request and the final amount payable. Non-standard requests that require more extensive resources may be subject to an additional charge. Please visit the Copy Advice Website Audits section to see an example of a standard Copy Advice website audit and details how you can take advantage of this new service.

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