Royal Mail MarketReach- The Private Life of Mail

Submitted by: The Two Sides Team February 17, 2015

Over the last 18 months, Royal Mail MarketReach has conducted a series of research projects to understand what makes mail such a powerful communication tool. The research looked inside consumers’ homes, hearts and heads, and this is what they discovered.

Download

Share this story

BACK TO ALL BLOGS

The Benefits Of Two Sides Membership

NEWS

European Consumer Preference For Printed Materials Has Recovered Post Pandemic

NEWS

Two Sides Q1 UK Campaign Update 2021

BLOG

Fresh Thinking Paper Ideas – September 2026

REPORTS AND STUDIES

FSC UK Consumer Insights Report 2026

BLOG

Two Sides Member Q&A – Citipost Mail

NEWS

Love Paper Launches New Website To Inform And Inspire Consumers Across Europe

Keep up to date with the latest news and resources from Two Sides
by subscribing to our e-newsletter!

BECOME A MEMBER SUBSCRIBE

Privacy Overview

The Two Sides website uses cookies to improve your experience. Cookies categorised as Necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use some third-party cookies that help us analyse and understand how you use our website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, but this may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
CONSENT	16 years 2 months 18 days 13 hours	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
fca_eoi_pagecount	session	The cookie is set by Optin Form to store the number of pages the visitor has seen.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".

The Benefits Of Two Sides Membership

European Consumer Preference For Printed Materials Has Recovered Post Pandemic

Two Sides Q1 UK Campaign Update 2021

Fresh Thinking Paper Ideas – September 2026

FSC UK Consumer Insights Report 2026

Two Sides Member Q&A – Citipost Mail

Love Paper Launches New Website To Inform And Inspire Consumers Across Europe

ABOUT TWO SIDES

MEMBERSHIP

BECOME A MEMBER

Paper

Packaging

SUBSCRIBE TO E-NEWS

Resources

Campaigns

Become a Member

Media Centre

Most Popular Items

SUBSCRIBE TO E-NEWS

Royal Mail MarketReach- The Private Life of Mail