Two Sides & Love Paper, A 5 Minute Overview

Ian Bates – Partnership Director for Two Sides, and Josh Birch – Campaign Manager for Two Sides UK, provide a 5 minute overview of Two Sides and Love Paper.

Two Sides promotes the sustainability of print and paper. This includes the successful anti-greenwash campaign, which tackles misleading statements made by large corporations on the benefits of printing less and moving to e-communications, and the Love Paper campaign to reassure consumers on the sustainable nature of paper products. One of our most useful tools produced is the Myths and Facts booklet which can be personalised for your business.

Love Paper is a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging. Run by the not-for-profit organisation Two Sides , the campaign seeks to tell consumers across the world all the positive stories about paper, print and paper packaging from its environmental credentials to its ability to improve mental wellbeing, learning and enhance creativity. In 2023, we had more than 2,100 adverts in national newspapers and magazines, reaching 20 million consumers every month, to explain the sustainable nature of our products and industry. This is such a great way for us to tell our story.

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