POP21 – Sarah Burns, Edit + Karen Pierre, RSPCA

Hear from Sarah Burns, Head of Media Solutions, Edit and Karen Pierre, Marketing Manager Donor Recruitment, RSPCA on the effectiveness of print in the Digital Age.

The RSPCA consider printed media a crucial acquisition channel, including Door Drops, Partially Addressed Mail and Direct Mail. But, ignoring the outdated view of printed media being old-fashioned and for the grey market only, the RSPCA have worked with Edit to reach younger audiences through adapting their targeting and increased digital integration including digital payment options, QR codes and Alexa response mechanisms.

The Power of Print seminar is organised by Two Sides and the BPIF, in partnership with Canon, Fedrigoni and Printweek. To find out more about the benefits of becoming a Two Sides member, visit here www.twosides.info/become-a-member