Power of Print 2024 – James Pryor, Touch

James Pryor – Co-Founder & Managing Partner, Touch

James Pryor is the Co-Founder and Managing Partner of Touch, a structural packaging and product innovation agency dedicated to sustainable and future-proof brand and business growth for leading FMCG brands. Touch collaborates with a notable list of clients, including Mondelez, Kellogg’s, Colgate-Palmolive, PepsiCo, Arla, P&G, Unilever, and Nestle.

Under James’s leadership, Touch provides a broad spectrum of services, ranging from brief development to implementation. These services include market exploration, Consumer research, strategic planning, concept development, prototyping, and design for manufacture.

Throughout his career, James has played a crucial role in noteworthy projects, such as the Carlsberg Export redesign and the Häagen-Dazs Loop reusable packaging system. His commitment to sustainable design practices has contributed to the elimination of thousands of tons of packaging waste and enhanced recyclability for various products. James’s dedication to innovation is further exemplified by his involvement as a named inventor on numerous patents for companies like P&G, BAT, Dairy Crest, Thai-Union, and Unilever.

Listen to the audio recording of the presentation by clicking play in the below bar.

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