Power of Print 2025 – Roger Wright, Biffa

Roger Wright – Waste Strategy & Packaging Manager, Biffa

How do brands and organisations need to think differently about the materials that they consume? Roger shared Biffa’s insights on the hottest trends and tragedies in packaging.

With over 25 years in packaging design and innovation, senior roles at Marks & Spencer, Sainsburys, DS Smith and retail packaging consultancy, Roger currently leads initiatives at Biffa on packaging design for recyclability, material strategy and reuse schemes.

His team have developed a unique perspective in support of businesses efforts to become more sustainable and circular, by thinking differently about the materials they consume. A creative and collaborative approach helps Biffa and its customers redesign or design-out packaging they don’t need, and implement the innovative, scalable alternatives they do.

Listen to the audio recording of the presentation by clicking play in the below bar.

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