Two Sides European Campaign Update: 2023 Results

Two Sides are pleased to announce the release of the European Results 2023, Campaign Update!

Welcome to the 2023 Results European update, that informs our valued members and wider stakeholders of our activities and achievements from across the Two Sides, Love Paper and Anti-Greenwash campaigns.

Our commitment to promoting the environmental merits of print, paper, and paper-based packaging remains steadfast. The Love Paper campaign, focussed on improving consumer perceptions of our products, reached a milestone in 2023 with over 2,000 adverts featured in national newspapers and magazines. This initiative reaches more than 240 million consumers annually, communicating the sustainable story of magazines, newspapers, and all paper-based products. We are reaching more consumers every year.

Across Europe, the problem of Greenwashing continues, with companies making misleading messages that portray digital communications as better for the environment. Slogans like “Go green, go paperless” not only misguide, but pose a significant threat to our industry. Two Sides actively engages businesses, brands, and organisations, urging them to refrain from making such deceptive statements regarding print and paper.

You’ll find more details about our recent activities and plans in the Campaign Update. Download it in English and German below!

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