Two Sides Insight – Interview With Jonathan Tame, Managing Director for Two Sides

Biography and Introduction

Ian Bates, Marketing and Partnership Director for Two Sides interviewed Jonathan Tame, Managing Director of Two Sides. 

“I am delighted to introduce Jonathan Tame, to those of you who don’t already know him!

Jonathan Tame is Managing Director for the global Two Sides campaign, which promotes the sustainability and attractiveness of print, paper and paper packaging.

With 30 years experience in this sector working for paper manufactures, merchants and printers. Previously Head of Environment for PaperlinX merchants, and an advisor to the UK Government on sustainable procurement for print and paper.”

Questions Asked:

1. For those who don’t know Two Sides – what is the campaign all about and why is it important?
2. Surely we should all use less paper to save trees and stop waste paper being landfilled. Why is this a myth?
3. Is greenwashing a problem for our industry and what can we do about it?
4. Why should companies become members of Two Sides?
5. What’s your message to people (particularly young folk) who are concerned about the environment and our increasing demand for consumer products and increasing reliance of digital communications?

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