Power of Print 2025 – Jonathan Tame, Two Sides

Jonathan Tame – Managing Director, Two Sides

Jonathan provided a Two Sides campaign update on how together we must tell our story that print, paper and paper packaging is the natural and sustainable choice. This included the latest European Trend Tracker research showing that consumers still do not understand the sustainable nature of paper products where, too often, paper and paper packaging are vilified as wasteful and bad for the environment.

Jonathan is Managing Director for the global Two Sides campaign, including the Love Paper initiative, which promotes the sustainability of print, paper and paper packaging through Europe, North and South America, South Africa and Australia & New Zealand.

With 40 years working in the industry, paper merchants, paper manufacturers and printers, he was also an advisor to the UK Government on sustainable procurement of print and paper.

Listen to the audio recording of the presentation by clicking play in the below bar.

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