Formara Wins Gold at National SMP Awards for Education Marketing Campaign

Formara Print & Marketing has been awarded Gold in the Mail Performance Award 2025 at the prestigious Strategic Mailing Partnership (SMP) Awards. The recognition was given for Formara’s innovative and results-driven direct mail campaign created for USP College’s Welcome Day.

The SMP Awards, held at The Steel Yard in London on Thursday 25^th September, celebrate the best in print mail and marketing campaigns across the UK. This year’s ceremony, organised by SMP Chair Lucy Swanston brought together leading agencies, brands, and print partners from across the industry for their national annual awards.

Formara’s winning campaign was designed to support USP College, in Benfleet and Basildon, in engaging prospective students and their families ahead of the new academic year. Through highly personalised sustainable print materials, the project delivered clear and engaging information that not only cut through digital noise but also strengthened student relationships before enrolment.

Andy Pond, Managing Director at Formara, said:
“Winning Gold for the Mail Performance Award 2025 is a proud moment for our team. The USP College campaign is a fantastic example of how print can deliver real results in education. We’re grateful to the Strategic Mailing Partnership for recognising our work, and to USP College for trusting us with such an important part of their student journey.”

Formara’s Gold Award win underscores the effectiveness of direct mail in education, demonstrating how thoughtful, personalised campaigns can:

• Drive measurable student engagement beyond digital channels.
• Build trust and reassurance with both students and parents.
• Deliver sustainable, creative solutions with proven performance.

This national recognition positions Formara as one of the UK’s most innovative and reliable print and marketing partners, especially within the education sector.

Earlier this year, Formara became a proud member of Two Sides. By joining Two Sides, Formara underlines its dedication to responsible print marketing and to helping dispel common misconceptions about the environmental impact of paper and paper-based products.

About Formara Print & Marketing

Formara is Southend-on-Sea’s longest continuously running print company and is preferred print provider to Southend-on-Sea City Council. They are a trusted print and marketing services provider with over 50 years of experience in delivering high-performing campaigns for businesses, organisations, and educational institutions across the UK.

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