Two Sides European Campaign Update: Jan – June 2026

Two Sides are pleased to announce the release of the European Campaign Update, sharing results of the campaigns from January to June 2026.

Welcome to the European Campaign Update, to inform valued members and stakeholders of our activities and achievements across the Two Sides, Love Paper and Anti-Greenwash campaigns.

We’re introducing a completely new digital user experience with redesigned Two Sides and Love Paper websites across all regions. Combining striking visuals, intuitive navigation, an extensive library of trusted research, exclusive member resources and engaging new content, the new platforms have been created to better inform, inspire and support members, brands and consumers, while reinforcing the positive role of print, paper and paper-based packaging. The NEW Love Paper site is now live and the new Two Sides site is coming soon…

It’s important that the communications we use and share with our members is kept relevant and up to date. We update all the Two Sides and Love Paper materials every two years to help ensure the facts and statistics we use are correct. Our members can rely on the Two Sides resources when discussing sustainability topics with customers and be assured that the data is recent, collected from trusted sources and has been approved by our marketing and sustainability groups.

The Two Sides Anti-Greenwash campaign continues to play a vital role in protecting the reputation of print, paper and paper-based packaging by challenging misleading environmental claims such as “Go green, go paperless” and “Go paperless, save trees and help save the planet”, made by brands and service providers. The campaign has successfully persuaded hundreds of organisations worldwide to amend or withdraw misleading claims, including major banks, retailers, government bodies and service providers.

We continue to work hard in telling the great environmental story of print, paper and paper-based packaging. You’ll find more details about our results and activity from the first half of 2026 by downloading the Campaign Update below.

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