Power of Print 2025 – Greg Brooks, IO.TT

Greg Brooks – Chief Marketing & Commercial Officer, IO.TT

Greg explained why ‘connected print’ is the future – elevating consumer experience, promoting sustainability and unlocking new value for brands and consumers alike.

Greg’s background is in digital innovation and media, helping global brands to bring to life their own stories through innovative storytelling techniques. A former journalist turned analyst, turned creator, turned marketer, he has spent his life helping brands tell their stories and is now helping to bring to life the world of connected products and packaging through ID management platform io.tt and creative innovation studio SharpEnd.

Listen to the audio recording of the presentation by clicking play in the below bar.