Two Sides Insight – Interview With Matt Booker, COUSIN

Biography and Introduction

Ian Bates, Marketing and Partnership Director for Two Sides interviewed Matt Booker, Founder of COUSIN, in the latest Insight interview.

“I’d like to introduce you to our guest, Matt Booker, founder of COUSIN.

By way of a brief introduction…

Matt attended Aston University and studied Business Management, after which he joined London based Annual Report & Accounts Printer Litho-Tech.

He founded COUSIN in 2002, initially based within B1 sheet-fed Printer Spin Offset with the aim of providing a comprehensive print production solution direct to lifestyle and premium brands.

COUSIN works with over 70 brands, producing mainly catalogues, books, direct mail and packaging in the UK, Europe, USA and APAC.“

Questions Asked:

1. You work with some of the most aspirational and leading consumer brands on the planet. What motivated you to start COUSIN and what makes you standout?
2. I know you’re passionate about paper-based printed communications. Why is that, given that many brands are investing in digital to market their products?
3. What is it about paper that makes a campaign special?
4. You’re just about to launch a COUSIN printed publication called ‘Fineprint’. What are you hoping this will deliver?